© 2017 TM Forum | 1

Leveraging the Value

of the Cloud to Drive

Agility

Shahar SteiffAVP New Technology

PCCW Global

© 2017 TM Forum | 2

AGENDA

▪ Telco and Cloud

▪ Impact on existing Operations, Services, Efficiency.

▪ The benefits of Agility

▪ New Opportunities

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Service Providers

▪ In the past there were Internet Service Providers.

▪ Telcos were providing Connectivity Services.

▪ Today we call Amazon and Google “Service Providers”.

▪ But they do not provide Connectivity.

▪ They provide other types of Service:

Nodal Services

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Service Types

4

▪ Connectivity Services

Ethernet

Layer-3

Layer-1

Mobile

▪ Nodal Services

Compute

Storage

Security (encrypt, FW, Addr-Trans etc.)

Big-Data

Switch/Route (special case?)

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The World is Changing Rapidly

Changing Customer expectations

5

Everything Has Gone Mobile

Rise of Cloud Computing

Changing the Architectures and Service

Delivery

Massive Traffic Growth, Driven by

Video

M2M Driving Enterprise Business

Value

Emerging of Internet Of Things (IoT)

Changing ways to manage Network

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Customers are Demanding Solutions that are…

6

New services and

solutions deployed

rapidly

Application Aware

Network (e.g. BW /

QoS On Demand)

Cloud-based

Network Functions,

Effective

Connectivity to

Clouds

Effective Connectivity to Clouds

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Change Is In the Air

• Applications• Cloud Computing

• Bandwidth demand

• Mobile Access

Customer Expectations

Network Management

Business Drivers

Architecture

- Orchestration

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The Nodal/App/Overlay Perspective

Public

Internet

Orchestrator

ApplicationSD-WAN• Two links over the same Public Internet

• Application Aware

• Avoids the need to Manage Connectivity

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TelstraInternational

HKTPCCW Global

Telstra

Controller Controller Controller Controller

Orchestrat

or

Applicatio

n

Orchestrat

or

Orchestrat

or

Orchestrat

or

Service: SPs’ perspective - Federation

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Customer perspective

Desire: Click to Activate

Reality: Either… Or…

Facetime, Skype,

GotoMeeting,

WebEx, Lync, Zoom

etc…

AgileManaged

- CHASM

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Orchestration – Food for Thought

▪ Hype du-jour?

▪ Real Problem?

▪What problem do we need to solve?

▪What problems are we solving?

▪ Are we doing the right thing?

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Service Types

1

2

▪ Connectivity Services Ethernet

Layer-3

Layer-1

Mobile

▪ Nodal Services (Cloud) Compute

Storage

Security (encrypt, FW, Addr-Trans etc.)

Big-Data

Switch/Route (special case?)

▪ Bundled Services (Connectivity to Cloud) Content delivery (video, voice)

Banking

Mobile Apps

Cloud

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Multi Domain Orchestration Model

13

Inquiry

Quote

Order

FulfilmentAssurance

Billing

Change Management

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Multi Domain Orchestration Model

14

Inquiry

Quote

Order

FulfilmentAssurance

Billing

Change Managemen

t

Inquiry

Quote

Order

FulfilmentAssurance

Billing

Change Managemen

tInquiry

Quote

OrderBilling

Change Management

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Business Impact - Internally

Typically, a Carrier will need to go through some of the steps listed below, or more:

• Design and build of new system in parallel to legacy (technical).

• Training existing staff. Hiring new (mostly expensive - IT) staff (HR).

• Gradual migration of customers to new platforms (operations).

• MarCom (Marketing Communications). While there is promise for new revenue – the potential customers must be made aware of it through marketing campaigns (business)

The costs associated with each of those stages vary case by case.

Rome wasn’t built in a day.

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Risks and Opportunities

• Staff – Shift of low-cost skills (provisioning, operations, and field technicians) to expensive skills (System Architects, Programmers).

• Faster Fault Isolation and Repair yielding Shorter Downtime yielding Reduction in SLA Penalties.

• Improved Network Utilization yielding Slower Growth of Network Costs.

• New “on-demand” products (e.g. QoS managed Video).

• Billable enhancements to existing products (e.g. QoS/Security on demand, bandwidth increase on demand).

• Cross-Platform inter-Carrier services on-demand (e.g. mobile to transport to cloud) in one go – penetrate new markets.

In Chinese the term ”Crisis” is a combination of “Risk” and “Opportunity”

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Managed Connectivity

▪ For Virtual services to turn into reality we need to manage BOTH the Apps and the

Connectivity.

▪ We should stop avoiding the heavy task of managing connectivity. The pubic internet is

just not reliable enough, and unlikely to ever be.

▪ Yeah… But it’s going to take years…

▪ We better start now. And there are Fora that focus on just that: MEF, TM Forum,

NGMN

▪ Why not OpenSource? It’s much faster… It takes 3 years for TMF to write a spec.

▪ Really? Have OpenSource projects yielded useful results in less than that? Are

OpenSource projects compatible with one another?

▪ For Bundled Services to become a Reality - Roll off your sleeves and get to do some

REAL work! DEVELOP STANDARDS.

1

7

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Questions?

Thank You !

Shahar Steiff

AVP New Technology

PCCW Global

ssteiff@pccwglobal.com

+852 6388 8875

+972 544 336 599