BIGGEST FAN MOMENTBringing the Fans closer to the BIGGEST of all STARS in

the UNIVERSE takes the Digital Route this time

BRIEF

A word coined for Indian movie enthusiasts and maniacs for whom movies are a religion and the stars

god

Once in a lifetime comes an opportunity when the fans gets the chance to be a part of their favorite

star’s career in one way or the other.

To be immortal.

YEPME is making this dream come true for 5 lucky fans who will meet

Shahrukh Khan.

And for 100s of others to be a part of the movie poster of Shahrukh’s

upcoming movie FAN

• Create buzz in the market around YepMe, SRK and FAN movie

• Drive Engagement for YEPME leveraging SRK connect of the brand

• Creating and Engaging impulsive buyers to Drive Sales

THE OBJECTIVE

Detailed plan was made to engage audience in a

campaign

Maximum Audience interaction was the

Aim through an engaging campaign

A Social campaign with

Micro-site & Powered by an Facebook App

OUR STRATEGY

Creating a Facebook powered application to know,

How big of a Fan are you!

ROLL OUT

For Next Few WeeksVarious Publisher & Blogs were

seeded about the activity, creating a sustaining impact…

Amplified on Twitter VIA more than 200

Influencers for 15 Days

And the News was seeded in Subtly through different Hotspots….

More than 20,000 FANS participated!

And Counting…..

AND THE RESULTS

Brand’s Keyword &

Hashtag trended for more

than18 Hrs

More than 87,000+ organic

conversationswere

triggered

Brand interactions

increased by 950%

than the usual!

Over 18000 Fans

participated in less than48 Hrs