leveraging the power of video testimonials to sell more cars
TRANSCRIPT
Leveraging the Power of Video Testimonials to Sell More Cars:
They Share You Sell
• Easy and efficient branding
• Redirects F&I downtime • Enhance grassroots
marketing • Influences future
prospects
Video Testimonials
The car buying process starts online.
Breakout Search Terms in 2015:
“Reviews” 60,000 Average Monthly Searches
“Testimonials” 8,000 Average Monthly Searches
&
YouTube is the 2nd Largest Search Engine (behind only Google)
Testimonials are like online reviews on steroids.
9 out of 10 Consumers will trust an online review as much as a personal recommendation
Video Influences Buying Decisions
• 73% of consumers are more likely to make a purchase after watching videos that explain a product or service.
• 1 in 4 shoppers say they've used YouTube to search for a video related to a product they're considering while in store
Prospects Are Sharing Video Content on Facebook • 93% of consumers find video helpful while
comparison shopping
• 300 hours of video are uploaded to YouTube per minute
• 323 Days of video are viewed every minute on Facebook
Testimonial Builder will help you: • create • publish • syndicate online video testimonials. Reach more local prospects, sell more cars, and rank higher on Google.
Shoot a video testimonial at time of delivery.
Take Advantage of the Down Time
• The wait for financing can be stressful, there is a chance for buyer’s remorse
• Make the wait fun by filming and sharing a video tes>monial
Each social media share reaches a trusted local audience of family and friends. All of them are local prospects. Referrals, Referrals and more Referrals will start pouring in.
Your Business Gains Massive Social Media Exposure
MOST people will post it on Facebook
The average user has about 350 Facebook friends. ü Local ü Trusted ü Genuine ü Mass exposure ü No cost
Source: Statistica
Each Video reaches this Large Local Audience
350 Friends
350 Friends
350 Friends
350 Friends
350 Friends
How to Use Video Testimonials In Your Advertising
How to Use Video Testimonials In Your Advertising
How to Use Video Testimonials In Your Advertising
Start selling more cars today! Shoot Your Testimonial: Share on YouTube:
Share on Social Media: Build Your Brand:
