REAL ESTATE Leveraging The Power of Social

YOUR AUDIENCE

at least some of them…..

Total Population

1.4 M+

1.36 MActive Internet Users Active Social Media Users

650 K+

44%Percentage of Total

Population using Social Media

Total Population

31.5 M+

18.3 MActive Internet Users Active Social Media Users

9.2 M

29%Percentage of Total

Population using Social Media

Total Population

3.4 M+

3 MActive Internet Users Active Social Media Users

1.5 M

50%Percentage of Total

Population using Social Media

SOCIAL CHANNELS

10 REASONSTO GO SOCIAL

● COMMUNITY BUILDINGFoster a community, rather than being monolithic and imposing

● MARKET RESEARCHTo find out customer feedback about your completed or an upcoming project

● CUSTOMER SERVICEBe proactive, and provide customer service on the online front

● DIGITAL & SOCIAL SELLINGBuild awareness around the entire line of projects/properties

● LISTENINGMonitor and listen to what existing or prospective customers have to say

● ENGAGE WITH GENERATION-Y98% of the younger audience prefers communicating over Social platforms, and they are your future customers!!

● BE TRANSPARENTGoing social would also mean being transparent with your customer base

● SWIFT RESPONSE RATEAddress inquiries at a faster pace, via the platforms

● PR & COMMUNICATIONSFor instance, if you issue a statement about a new facility/project.

● EDUCATEProvide value added information - Like Interior Decor Ideas, Property Rates, etc..

and, some content ideas...

● Show off your Listings

● Highlight local Events & Happenings

● Engage with Contests

● Expert tips on Property

● Decor Ideas

What according to you would be a great

social conversation starter?

THANK YOU

/TheSoorajDas