Aris Vrettos | @arisvrettos Cambridge Institute for Sustainability Leadership

Leveraging the New UN Sustainable Development Goals: Expectations and Engagement Strategies for Brands

#SB15London

Michael Spanos | @GlSustain Global Sustain

Ole Lund Hansen United Nations Global Compact

Silvia Donato European Commission’s Directorate General for Research and Innovation

Anna Swaithes | @annaswaithes SABMiller

Leveraging  the  new    UN  Sustainable  Development  Goals:    

Expecta=ons  and  Engagement  Strategies  for  Brands  

Michael  Spanos  Managing  Director  

michael.spanos@globalsustain.org  

London,  November  2015  

Introduc=on  

Goal  1:    End  poverty  in  all  its  forms  everywhere  

Goal  1:    End  poverty  in  all  its  forms  everywhere  

Goal  1:    End  poverty  in  all  its  forms  everywhere  

Civil  Society  OrganisaBons  (CSO)    

The  Global  Sustainable  Development  Report  (GSDR)  

 +2,000  scien=sts  +20  UN  Agencies  +  50  UN  staff  

+40,000  authors  reviewed,  from,  

+2,200  ci=es  +150,000  ar=cles  on  SD  

 hPps://sustainabledevelopment.un.org  

   

The  Role  for  Business  

“Business   is   a   vital   partner   in   achieving   the  Sustainable   Development   Goals.   Companies   can  contribute   through   their   core   ac:vi:es,   and  we   ask  companies   everywhere   to   assess   their   impact,   set  ambi:ous   goals   and   communicate   transparently  about  the  results.”  

Ban  Ki-­‐moon,  United  Na:ons,  Secretary-­‐General  

The  Business  Case  for  SDGs  

1.  The  4  billion  people  who  live  in  poverty  represent  a  largely  untapped  market  of  USD  5  Trillion  (according  to  data  by  IFC  and  WRI).  

2.  The   global   market   for   green   technologies   –   ranging   across   energy  efficiency,  water  management,   sustainable  mobility,   environmentally   friendly  energies   and   storage,   resource   and   material   efficiency,   and   the   “circular  economy”   –   will   grow   to   over   EUR   3   Trillion   by   2020   (according   to  research  by  Siemens).  

3.  The   topics   the   SDGs   address   are   energizing   investment   in   research   and  development  and  start-­‐ups.  This  kind  of  impact  inves=ng  could  see  new  capital  inflows  of  up  to  USD  1  Trillion  by  2020  (see  Brooks,  David.  “How  to  Leave  a  Mark,”  New  York  Times.  January  27,  2015).  

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www.globalsustain.org  

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