leveraging social
TRANSCRIPT
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Leveraging Social
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Google and Corporate Executive Board study
“Buyers are 60%
through their decision process
BEFORE engaging
with a Sales person.”
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Where are your clients conversing?
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Pick Holes in Competitor Strategy
Discover New Leads
Add weight to your sales pitch
Expand your Data reach
Further Define your audience behaviour
Personalise messaging
Discover Key Customer Behaviour
Tailor response strategy
Expose great Customer Service!
Marketing Sales Service
Leveraging Social across the Business
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Social Strategy
1) Know your Audience
Industry specific challenges
Management Challenges
Gain an understanding of the top performing industry leaders
Where are these contacts likely to communicate across the web?
Source influencers.
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Social Strategy
2) Uncover Relevant Content
Recent news tied to your targeted industry
Discover the platforms where these communications are taking place
Industry related events taking place/Create noise that you are there
Break down valuable insights
Guest blogs.
Case Study: Forbes Business
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Social Strategy
3) Personalised, insight driven messaging
Expose industry challenges in that first point of contact
Show them you know their Business
Communicate on their preferred channel
Promote consistency across your content channels
Promote good quality conversations, not product!
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Social Strategy
4) Provide Sales with ammunition
Lead Competitor comparison
Present brand noise to a lead
Where are their clients talking?
Key issues raised
What can they do about it?
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‘A satisfied Customer will tell 4-6 people on average’
‘A dissatisfied Customer will tell 9-15 people’
*White house office of Consumer Affairs
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Neal KentCustomer Success Manager
BPI OnDemand Ltd.email: [email protected]
mobile: 07766546350www.bpiondemand.com
Geraint PadfieldDigital Marketing Executive
BPI OnDemand Ltd.email: [email protected]
mobile: 07775195850www.bpiondemand.com