leveraging social media to advance your organization
DESCRIPTION
Learn how to ensure that your organization is making the best use of social media to build an online presence for your community.TRANSCRIPT
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Leveraging Social Media toAdvance Your Organization
Roger Renteria
Rochester Chapter
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About Roger Technical Writer, Albuquerque, NM New Mexico Tech, 2010 Secretary, Webmaster
New Mexico Kachina Chapter, 2010-2013 Content Management, Social Media Loves technology, websites, and online
collaboration Other: Blues Dancer. http://linkedin.com/in/rrenteria
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Social Media Practices
From old to new From hard to easy Lessons learned Sustaining an online community
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Hub and Spoke
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Traditional Channels
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Traditional Channels
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Traditional Channels
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Navigate the Social Media Matrix
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Navigate the Social Media Matrix
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Share with love Social Media Friendly
Great graphics Nice photos
Search Engine Optimized Meta Tags Meta Description
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Mobile Friendly
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Tried and true, the stories
Perks Scheduled emails HTML/Plain Text options Real-time Tracking
Horrors Flagged for “spamming” Rate Limits MailManager manual
export
Email Old: MailManager New: MailChimp
(or similar)
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Tried and true, the stories
Perks Media rich Cross-network sharing Real-time Tracking Schedule posts (with
other services) Drawbacks
Few followers “Spammy” Repetitive posts
TwitterFacebook InstagramLinkedInFlickrYouTube
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Tried and true, the stories
Attract attention with Photos Graphics Event Invitations Questions Facts
Examples Did you know that
[insert TechComm-related fact]?
Join us for [event details]!
Don’t forget about this week’s event!
What are your thoughts on [topic]?
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Active Social Media Weekly or Semi-Monthly
Schedule posts or set reminders (for yourself) Automatically Cross-Post
Link social network accounts together Facebook Twitter LinkedIn
Start group discussions Encourage members to talk with each other
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Keep the Discussions Alive
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Plan Ahead Schedule posts in
advance Cross-post
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Two-Way Communication
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Resources http://www.slideshare.net/viqui_dill/social-media-
webinar-stc-cac-websites-wikis-part-2
http://www.slideshare.net/viqui_dill/stc13-ld-communications-publicity
http://www.slideshare.net/viqui_dill/stc-social-mediasurvey
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Leveraging Social Media toAdvance Your Organization
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Rochester Chapter