leveraging social media for independent school advancement
DESCRIPTION
A 40 min talk about how to leverage social media tools for the purposes of Canadian Independent School advancement.TRANSCRIPT
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LEVERAGING SOCIAL MEDIA FOR INDEPENDENT SCHOOL ADVANCEMENT
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5000
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1.0 2.0
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Social Media in Plain Englishhttp://www.youtube.com/watch?v=MpIOClX1jPE
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WHAT DO ALL OF THESE TOOL SHARE?
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PARTICIPATION
OPEN CONVERSATION
FREE
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Advancement
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Advancement
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Example?
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The Obama Story through Social Media
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Pre - Election
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But what about the NDP brand?
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Post - Election
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http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov/
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• http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/
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• http://www.flickr.com/photos/whitehouse/
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http://www.whitehouse.gov/blog/
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• http://mashable.com/2009/04/29/obama-flickr/
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• http://www.facebook.com/WhiteHouse
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• http://www.whitehouse.gov/rss/
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• http://vimeo.com/whitehouse
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• http://twitter.com/whitehouse
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• http://www.youtube.com/whitehouse
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Was there a plan?
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Social Media Playbook
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Calculated
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Time + Energy
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Mission
Fit?Why?Goals?Is our message tied to our mission and marketing?Increase awareness about what?
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Audience
Who are they?
Where are the?
Tools?
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Plan
How often will we post content? What will we post? Who will post it?What do we want people to do when they read/watch/listen to it?
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SOCIAL MEDIA MYTHS:
Creating community is easy
Social media returns quick results
“If we build it they will come”
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WHAT DOES THIS MEAN FOR SCHOOLS?
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What are other schools doing?
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Examples
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The International School Bangkok
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Streaming Graduation
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http://www.lausanneschool.com/page.cfm?p=68
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RESOURCES
http://www.edsocialmedia.com/
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http://odeo.com/episodes/24499710-21st-Century-Learning-102-Lorrie-Jackson-on-Social-Media-in-Advancement-and-Admissions
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JUSTIN MEDVED
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