Leveraging LinkedIn to Establisha Professional Online Presence

Sven AeltermanWeb/Technology SpecialistSorrell College of Business

Agenda

Concepts

Getting Started (Account Creation)

Developing Your Presence

Using Networking Opportunities

Achieving Higher Profile Completeness

Concepts

• Network

• Profile

– Profilecompleteness?

• Groups

• Applications

Getting Started

Signup

Selection of e-mail address

Create initial profile

Name

Education

Work history

Contact settings

Find connections

Import contacts

Search

Apply for group membership

Troy University alumni

Troy University IS alumni

Discussions / AnswersStarting & participating

ApplicationsSlideShareAmazon ReadingList

Status updates

Developing a Presence

RecommendationsFaculty

Network Opportunities

Events Jobs

Profile URLInclude LinkedIn

profile on resume

LinkedIn Faux Pas

Profile Completeness• What it means• How to achieve it

– http://blog.linkedin.com/2012/02/14/profile-completeness/

– “Improve your Profile” tool

• What opportunities are available– Exposure to recruiters posting jobs– Seven times more likely to be found via Search– Fit with the concept of LinkedIn

Additional Resources• LinkedIn YouTube channel

http://www.youtube.com/user/LinkedIn?feature=watch

• Turbocharge Your LinkedIn Profilehttp://www.meridiasystems.com/docs/linked-in-presentation.pdf

• Presentation Handouthttp://sdrv.ms/LinkedIn_HO

• Presentation Slideshttp://sdrv.ms/LinkedIn_PPT