leveraging linkedin - creating a professional brand that people will remember - pca14
TRANSCRIPT
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Leveraging LinkedIn -Creating A Professional Brand That
People Will Remember
Marc Miller - @[email protected]
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2
Sponsors
Diamond
In Kind
Gold
Platinum
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Recovering
Engineer
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What is a Brand?
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Your Brand
“Your brand is what people say about you when you’re not in the
room.” Jeff Bezos
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Your Photograph1 2 3
4 5 6
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The Winner
Background
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LinkedIn Picture
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Word Cloud Websites
http://www.wordle.net
http://www.tagcrowd.com/
http://careerpivot.com/tag/li-brand
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LinkedIn Headline
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LinkedIn Headline
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LinkedIn Headline
Headline120 Characters
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LinkedIn Headline
Headline120 Characters
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Summary
Well educated and well rounded professional with international experience and background. Excels in operations management especially with regard to process improvements, project management and customer relations. While running a systems integration company, was successful in dramatically increasing customer base, sales and margin by employing quality people, improving processes and working closely with the customers.
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Brand StoryI have had an eclectic career to say the least.
My career journey includes 22 years at IBM, several thriving tech startups, a painful stint as a high school teacher, a gig raising funds for the Jewish Community Association of Austin and a near fatal bicycle accident that changed my perspective forever.
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Brand Story
I am a product manager who knows how to get my colleagues to listen. They listen because I take complex business and technical opportunities and bring them into focus.
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Brand Story
The saying goes that every cloud has a silver lining.
In my world, marketing challenges are surrounded by possibilities. I build bridges between technology stakeholders and creative teams to find the silver lining that moves the business forward. Through it all, I am able to remain calm, curious and collaborative.
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Rich Media
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Rich MediaYouTube Videos
Slideshare Presentations
Brochures
Photographs
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Action Items1. Develop a list of words and phrases that brand you
2. Have a picture taken of you that properly brands you
3. Write a LinkedIn Headline that properly brands you
4. Write your brand story
5. Add Rich Media to your profile
6. Check your public LinkedIn profile
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Linkshttp://www.wordle.net
http://www.tagcrowd.com/
Slides
http://www.slideshare.net/MarcMiller1
Blog Posts
http://careerpivot.com/tag/li-brand
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Career Pivot [email protected]
Twitter - @CareerPivot
http://www.Facebook.com/CareerPivot
http://careerpivot.com/blog
http://careerpivot.com
http://careerpivot.com/career-pivot-white-paper-library
/
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28
Sponsors
Diamond
In Kind
Gold
Platinum