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Leveraging ArcGIS Online and Social Media to Enhance Community Engagement Denton County, Texas Sarah Hulshouser – GIS Project Manager

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Page 1: Leveraging ArcGIS Online and Social Media to Enhance ... · Social Media • Joined Twitter January 2015 ... Denton County Social Media Policy is located here: bit. ly/2qsPfLq Denton

Leveraging ArcGIS Online and Social Media to Enhance Community Engagement

Denton County, TexasSarah Hulshouser – GIS Project Manager

Page 2: Leveraging ArcGIS Online and Social Media to Enhance ... · Social Media • Joined Twitter January 2015 ... Denton County Social Media Policy is located here: bit. ly/2qsPfLq Denton

Background

Denton County• 2018 population estimate >850,000• 45 municipalities• Increasing unincorporated population

Web Presence• County Website• Landmark Application

ArcGIS Online

• Joined in August 2014• Internal Workflows• Story Maps & Survey123• Back to Basics• How to Get More Traffic?

Social Media

• Joined Twitter January 2015• Legal Hurdles• Slow Start• What to Tweet?

Social Media

AnalyticsNovember 2018 Election

Early Voting

Election Day

Page 8: Leveraging ArcGIS Online and Social Media to Enhance ... · Social Media • Joined Twitter January 2015 ... Denton County Social Media Policy is located here: bit. ly/2qsPfLq Denton

AnalyticsNovember 2018 ElectionEarly Voting

Page 9: Leveraging ArcGIS Online and Social Media to Enhance ... · Social Media • Joined Twitter January 2015 ... Denton County Social Media Policy is located here: bit. ly/2qsPfLq Denton

AnalyticsNovember 2018 ElectionElection Day

Page 10: Leveraging ArcGIS Online and Social Media to Enhance ... · Social Media • Joined Twitter January 2015 ... Denton County Social Media Policy is located here: bit. ly/2qsPfLq Denton

AnalyticsHistorical Bridges Story Map

Page 11: Leveraging ArcGIS Online and Social Media to Enhance ... · Social Media • Joined Twitter January 2015 ... Denton County Social Media Policy is located here: bit. ly/2qsPfLq Denton

AnalyticsAudience Insights

Page 12: Leveraging ArcGIS Online and Social Media to Enhance ... · Social Media • Joined Twitter January 2015 ... Denton County Social Media Policy is located here: bit. ly/2qsPfLq Denton

It Wasn’t Us!

Page 13: Leveraging ArcGIS Online and Social Media to Enhance ... · Social Media • Joined Twitter January 2015 ... Denton County Social Media Policy is located here: bit. ly/2qsPfLq Denton

Mural Map

Page 14: Leveraging ArcGIS Online and Social Media to Enhance ... · Social Media • Joined Twitter January 2015 ... Denton County Social Media Policy is located here: bit. ly/2qsPfLq Denton

Mural Map

Page 15: Leveraging ArcGIS Online and Social Media to Enhance ... · Social Media • Joined Twitter January 2015 ... Denton County Social Media Policy is located here: bit. ly/2qsPfLq Denton

Next Steps

• More Crowd-Sourcing• YouTube• Partnerships

Page 16: Leveraging ArcGIS Online and Social Media to Enhance ... · Social Media • Joined Twitter January 2015 ... Denton County Social Media Policy is located here: bit. ly/2qsPfLq Denton

Questions?

DentonCounty.com/gis@DentonCountyGIS

[email protected]

Contract between the City of Denton and Denton County

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