Today’s workforce is not comprised of individuals who want to serve as a robot or paper pusher, it is made up of people who want to know the impact of their job and where they are headed, at the company and individual level. Can your employees clearly articulate and act upon your organization’s strategic objectives?

© 2018 Reveille Group, LLC

Leveraging a Grassroots Approach to Strategic Planning

Manufacturing & Retail

Prior to kicking o� our e�orts, our client struggled with constant changes in leadership, which negatively a�ected several areas of the organization. With external factors (such as market certainty, the pace of technological change, and increasing sophistication of criminals), a renewed vision with clear strategic goals and action plan was needed. Reveille Group’s challenges were to create and implement a five year strategic plan for the organization, to consolidate information for the acting leadership, to establish benchmarks to track progress, and to communicate the plan to every employee, thus empowering them to make tangible connections between their role and each priority initiative.

CLIENT CHALLENGEWhen you can

clearly identify and

communicate what

success looks like,

you can create

stronger accountability

and performance

engagement across

your organization.

CLIENT INDUSTRY

OUR SOLUTIONTo achieve our client’s objectives, our team met with leadership from each department to conduct a current state analysis, prioritize goals, and identify areas of improvement. Leveraging findings from our analysis, our team worked with acting leadership to create, promote, and implement a strategic plan that would help guide the organization towards achieving its intended goals.

© 2018 Reveille Group, LLC

Conducted Current State Assessment & Future

State Visioning

01 02Developed

Strategic Goals& Objectives

Developed Grassroots Communications

Campaign

03Launched Campaign &

Published/Operationalized Plan

04

© 2018 Reveille Group, LLC

Examined the competitive landscape and existing organizational capabilities

Conducted facilitation sessions with company leadership to codify future state mission, vision, and values

Developed a SWOT analysis, identified gaps in current and future state, and mapped out critical tasks needed for future success

Identified future capabilities needed (people, process, technology/infrastructure)

OUR APPROACH

Identified goals that will drive and focus the organization towards intended future state

Developed the methods and steps needed to successfully achieve goals

Identified measures of success, baseline and target metrics, identified accountable parties, and prioritized tangible projects to achieve strategic objectives

Developed a risk impact assessment of the client’s operations and drafted the strategic plan components

Utilized blitz campaign techniques to create a grassroots messaging system

Developed timelines for campaign execution

Created a task force with representatives from each o�ce to discuss key elements of the plan and methods for promotion

Drafted audience specific messaging for employees across the organization

Launched blitz campaign and distributed strategic plan

Supported key initiatives and measured progress against the plan

Tracked key performance metrics for each initiative

Drafted annual strategic plan updates, supporting messaging, and a strategic governance model for continuous monitoring

To accomplish these goals, we:

Reveille facilitated, developed, and implemented a corporate-wide strategic plan to:

OUR GOALS

Increase employeeawareness

Build a collaborativework environment

Improve transparency of priorities and timelines

Enhance accountability and

performance

INTERNAL BASELINE VS. BLITZ CAMPAIGN RESULTS

EMPLOYEE FEEDBACK SESSIONSOf 1,700 employees across six geographical locations, including 30% of employees who have no daily access to computers, over 272 employees participated in employee feedback sessions

DOCUMENT DOWNLOADSOver 700 employees downloaded the plan from the company’s internal website

VIDEO TRAFFIC90% increase in video views from baseline average

100% of Strategic Plan Task Force members provided feedback, highlighting that all employees were made aware of the plan, that materials were communicated in a manner in which all employees were able to understand, and that the plan (and any supporting documentation) was distributed accordingly.

OURIMPACT

Reveille Group, LLC www.reveille-group.com | 1875 K Street NW Suite 400, Washington, DC 20006 | (202) 505-5322

EMAIL TRAFFICFive employees submitted feedback/questions via email

Video Tra�c Intranet Document Clicks

Internal Communications Benchmark Blitz Campaign Metrics

+60%

+90%

800

700

600

500

400

300

200

100

0

Num

ber o

f Clic

ks/V

iew

s

1,700 6 30% 272GEOGRAPHICAL

LOCATIONSNO DAILY ACCESS

TO INTERNETPARTICIPATED IN

EMPLOYEE FEEDBACK SESSIONS

TOTALEMPLOYEES