leverage technology

MYOBSERVATIONS

And How To LEVERAGE Technology!

Carlos DominguezCisco SystemsSenior Vice PresidentOffice of the Chairman and CEO

Our Changing

World

Wednesday, April 21, 2010

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007

Presentation Topics

18 Years at CiscoFocus Areas:

Innovation and CollaborationFuture of WorkSocial MediaChange Management / LeadershipEmerging Technology

Nowist

2

Background InformationWednesday, April 21, 2010

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3

Goal Today

Look @ World A Little Different

Take Action

- Make You All - Nowist

Have Fun


Embrace ChangeExperimentLearnLeverage

Roadmap TodayOur Changing WorldNew Rules Strategic Trends

Game Changing Technology

CREATE A PLAN

Things to Know and Monitor


Ice Harvesting from lakes

1850sIce Industry


1850s 1900Ice Industry

Ice factories on a mass scale


Home Refrigeration

1850s 1900 1927Ice Industry


Ice factories on a mass scale

1850s 1900 1927

Ice Harvesting from lakes

Home Refrigeration

Market Leaders Never Transitioned To Next Technology



What Is the Average Lifespan of a Fortune 500 Company?

A.25 YearsB.40 YearsC.60 YearsD.75 YearsE.100 Years

98% of American companies disappear within 11 years

The average lifespan of a company in Japan & Europe is 12 years*

*The Living Company, de Geus, 1997Wednesday, April 21, 2010

11

“It is not the strongest of the species that survives, nor the most intelligent, but the one that is most responsive to change”

- Charles Darwin

Change


Develop an Attitude For Personal Lifelong Change - Embrace It!

Develop A Culture That Is Accepting Of Change and Rewards Those That Do.

Life Lessons





CREATE A PLAN



Trend Speed and Pace of Change

Are Accelerating


2009

2010

SPEED AND PACE OF CHANGE:

- added 200 million new users last year

Christmas 2009 - Amazon sold more electronic books than paper books

A day’s worth (24 hours) of content is uploaded every minute to YouTube

More people return home for their cell phonethan their wallet

American children spend 7.5 hours a day absorbing and creating media ...as much time as they spend in school.

200M


Technology Has A Profound

ImpactOn Business

16


17


Innovation and technologyhave always been the flashpoint of debate

and concern over productivity

The telephone

The water cooler

Desktop PCs and eventually personal notebooks

Email

Web 1.0

Minesweeper and Solitaire

Cell phones

Telecommuting


Trend Consumers Are the “New” Innovators


There has been a Role Reversal:Consumers Are Now Driving the Innovation Circle

Innovationcircle

New Technology

Large Corporations

Consumer andMass Adoption

Past: Business

‣ PCs / Laptops

‣ Networking

‣ E-mail

‣ IP Telephony

TechnologyInvestments

Source: Cisco IBSG



Innovationcircle

New Technology

Large Corporations Consumer and

Mass Adoption

Past: Business

‣ PCs / Laptops

‣ Networking

‣ E-mail

‣ IP Telephony

TechnologyInvestments Present:

Consumer

‣ Instant Messaging

‣ Mobility

‣ Blogs

‣ Wikis

‣ Social Media

‣ You Tube

‣ Twitter

‣ Virtual World

‣ Gaming

Source: Cisco IBSG



Innovationcircle

New Technology

Large Corporations Consumer and

Mass Adoption

Past: Business

‣ PCs / Laptops

‣ Networking

‣ E-mail

‣ IP Telephony

TechnologyInvestments Present:

Consumer

‣ Instant Messaging

‣ Mobility

‣ Blogs

‣ Wikis

‣ Social Media

‣ You Tube

‣ Twitter

‣ Virtual World

‣ Gaming

Source: Cisco IBSG

These Are Your New CustomersThese Will Be Your Future Employees

Expectations are DifferentDecisions Criteria Changing


Observe Your ChildrenDevelop Generation Y Expert in Company.Target Them as a GroupEarly Adopters of Technology

Life Lessons


Trend Contribution Revolution


TREND

Everyday Millions of People Make All Kinds of Voluntary Contributions To Companies

Revolutionizing The Economies Of Entire Industries

The Contribution RevolutionLetting Volunteers Build Your Business


TYPES

Opinions & Ratings: ZagatsExpertise: WikipediaSoftware Code: Firefox & LinuxCreative Expression: You Tube, FlickrSocial Connections: Facebook, MySpaceSpecialized Connections: Massify (Film)Design & Development: Threadless, RyzCapital Resource: SkypeGoods: eBay



BENEFITS

Cost Advantage: Free Raw Materials

Scalability: Wikipedia 10X More ArticleseBay- 120 M ItemsCraig’s List - 30 M New Classifieds/mo

Competitive Advantage: Network EffectThe More People Contribute the More

Useful it Becomes.



The Customer is the CompanyProduct innovations come from the people who use the product

28

Companies Born Into Change - “Crowdsourcing”

“Crowdsourcing“…a focus group on a grand scale


The Customer is the CompanyProduct innovations come from the people who use the product

29

Companies Born Into Change - “Crowdsourcing”

THE HUMAN NETWORK SHOEBY CARLOS DOMINGUEZ

Winner gets $1,000 plus $1 for every pair sold

Hopes for $40M in revenueby 2012

“Crowdsourcing“…a focus group on a grand scale


How Do You Leverage the Contribution Revolution?How Do You Get the World to Contribute to Your Business?

Life Lessons


Trend Information Overload





CREATE A PLAN



How Many Block Facebook

On Corporate Intranet?


Who Owns Social Media In Your

Company?



Twitter like technology will be how we predominantly receive news in the future.

36

Prediction


37

home profile find people settings help sign out

Latest: Great Site with accurate update Swine Flu: Sunday, 4-26 |7:00 PM Press conference; WHO pandemic ale... about 14 hours ago

28following

2143followers

30updates

carlosdominguez

What are you doing?

Stock Twitsn. an investment idea and information service.

140

update


38


carlosdominguez

Follow

Name: carlosdominguezLocation: New YorkWeb: http://www.cisco.comBio SVP @ Cisco - Office of CEO and Chairman, Love to track how tech is used in innovative ways.

20following

2132followers

Great News...Obama promises major investment in sciencehttp://usat.me/?2488942411 minutes ago from TwitterFon

Pope Benedict XVI names 5 new saints sorry...i’m not one of them http://usat.me/?3487946214 minutes ago from TwitterFon

Technology is deconstructing this industry...Newspaper circulation decline picks up speedhttp://usat.me/?348872582 hours ago from TwitterFon

Apple and Verizon consider iphone deal, http://usat.me/?34883118about 2 hours ago from TwitterFon

73 cases of swine fle confired: 100s more feared. http://www.cnn.com/2009/hea...about 3 hours ago from TwitterFon

Interesting find. ‘Pickled’ baby mammoth opens window to Ice Age http://usat.me/?348222267:12PM Apr 21st from TwitterFon


http://www.cisco.com

http://www.cisco.com

http://usat.me/?34859816














39Wednesday, April 21, 2010


Chambers RSA Search Advanced Search



“Swine Flu” OR Flu Search Advanced Search


Pope to Priests: Go Forth and Blog

Pope Benedict XVI urges priests to integrate social networks into church

A strong proponent of social media, the Pope has a web site, YouTube channel ...and 6 months ago, started using Facebook and iPhone apps to spread the gospel.


Establish Guidelines

To prevent information leaks and other liabilities, companies are drafting guidelines for social media interaction.


PR

Customer Service

HR

Finance

Corporate

Product Development

Sales

IR

Who Owns Social Media?


2010: The Year of the Tablet PC


Profound Effect On How We Use Computers

Change How We Interact With Information

Alert:Prediction

Create A New Genre Of Business Models


1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20152000

Source: Cisco VNI

2014

By 201490% of all consumer internet traffic and HALF of all mobile traffic will be

VIDEO


Defining Video

Any Content, Anytime, Anywhere On Any Device

HDTV Mobile PC Tablet

PERSONAL

Video Applications

Non-Realtime

User Generated


Personal Video

‣ Portal for Talent & Ideas

‣ Vast Amount of Content

‣ Educational Portal

‣ Languages

‣ Dance

‣ Math

‣ Entertainment


http://newteevee.files.wordpress.com/2009/07/pewvideoversus.png

http://newteevee.files.wordpress.com/2009/07/pewvideoversus.png

Khan AcademyOnline Video Education for Everyone

Founder Salman Khan (former Investment Banker)Started out by helping his niece with math

900+ videos on YouTube covering basic arithmetic to chemistry

All courses are freeAccessed on demand at a student’s own pace


The Search for GollumUnofficial Prequel to Lord of the Rings

✦ 40 minute independent film

✦ Non commercial production by volunteer film maker and Tolkien fans

✦ Produced solely for viewing over the web

✦ 3 M+ Viewers

✦ Inexpensive


‣ Teenager from Nebraska playsfictional Fred Figglehornin a weekly YouTube series

‣ The “Fred” channel launches in 2005

‣ First YouTube channel to hit 1 million subscribers

‣ Some of his video’s have 7M+ views

American Idol 9th season premiere 30 million viewers

Lost 6th season premiere12 million viewers

The Top 3 Most Watched Web SeriesJanuary 2010

Rank Title True Reach View Count Sample

1 Fred 2,471,955

2 Happy Tree Friends 17,697,316

3 Deca TV 13,151,356


Personal Video (User Generated)


Defining Video

Any Content, Anytime, Anywhere On Any Device

HDTV Mobile PC Tablet

PERSONAL BRANDED

Video Applications

Non-Realtime

COMMUNICATIONS

RealtimeWednesday, April 21, 2010

“This is a dream come true.” - BusinessWeek

Work: Cisco TelePresence Transforming the Way Business Gets Done

“The Best of 2006”

“You forget there’s any technology going on between you and the people you’re meeting with.” - Gartner


60

December Company Meeting:

Entirely Virtual 6 locations:

‣Canada, Israel, United Kingdom, North Carolina, Texas and live in San Jose, CA

‣11,000+ watching

Virtual Company MeetingsWednesday, April 21, 2010


Virtual Presenter


Cisco TelePreseneLaunched in October 2006

712 units deployed

150 cities

5,000 weekly meetings

350,000+ Meetings to date

Used 67% or 6-7 hours of a 10-hour day

Saved $260M in travel costs

Run it all with 8 people

550 customers worldwideWednesday, April 21, 2010

*Business Video Study, Cisco Systems, November 2008

Who’s Using Business Video

‣ Video has doubled from two years ago‣ Education sector has the highest current percentage of video traffic‣ Video is expected to double gain one year from now‣Manufacturing expects the sharpest increase over the next two years

0

7.5

15.0

22.5

30.0

Finance ManufacturingRetail Education Other

Two Years AgoLast Year

CurrentExpected in One YearExpected in Two Years


COMMUNICATIONS

Video Applications

CONSUMER



In 5 years our primary mode of communications will be via video.

Business Travel will be 50 - 75% Less

User Generated Video Will be Common in Business

Video will enable more collaboration and innovation.

67

My PredictionWednesday, April 21, 2010

68

Augmented RealityMaking products come alive

Fashionista - virtual dressing room via your laptop


http://www.ladylux.com/style/site/article/virtual-shopping-made-easy-with-zugaras-fashionista-app/




CREATE A PLAN




Are You a Nowist?

‣ Embracing Change

‣ Search For New Technology

‣ Experiment

‣ Learn

‣ Leverage


Carlos Dominguezcarlosdominguez.cisco.com

[email protected]

http://twitter.com/carlosdominguez

Facebook: carlosdominguez


mailto:[email protected]

mailto:[email protected]

http://twitter.com

http://twitter.com

leverage technology

Technology

2010defining

youtube channel

cisco ibsgwednesday

role reversal

rights reserved

2010the customer

corporate

2010communicationsvideo