Leverage Imaging To

Harness the Power of the

Mobile Consumer

July 2014

What matters to consumers?

3

The Smarter Mobile Consumer

4

Mobile Coupons Growing

5

Adoption Taking Off

Major Retailers embracing

Juniper Research forecasts usage

+30% to 500Million in 2014 YoY

Apple embracing with Passbook app

in iOS

Facebook platform supporting with

apps like Red Plum Social Savings

Juniper sites the POS as the

“bottleneck” slowing adoption

Target App

Jo-Ann’s App

High Performance Imaging

Advances for Uses In AIDC

Strides in Imaging Technology

Have Been Enabled By:

Advances in Imagers (cameras)

New illumination technology helps

imagers “see”

High speed, low cost processors

Advanced software development

6

Why Imaging Technology For ADC?

The Advantages of Imaging:

Can read bar codes in any orientation

Can read 2D bar codes

Read bar codes from smartphones

(e-coupons, loyalty cards)

Capable of very high speed reading

Enables new, revolutionary form factors

to fit any environment

Completely solid-state – no moving parts

Can be also used to capture images for

item recognition

Can be used for digital watermarks

7

Imaging Enables New Form Factors

Single Plane – 1 Imager In Counter, High Volume Multi-

Plane – Multiple Imagers

Customer Facing Reader – Mobile Phones, Loyalty Cards

Automated Scanner – Multiple Array Imagers

8

New Forms Can Improve the

Customer Experience

Lower bonnet height

(2.7 in high!)

Removes barrier between cashier and

customer

Adds easy and intuitive interaction

point for shoppers

Allows for a lower touchscreen

position

9

New Magellan 9800i TDR Option

Customer initiated and controlled cell

phone reader

Very easy reading of mobile coupons,

loyalty cards, gift cards, etc.

Conveniently located reader faces the

customer at a comfortable read height

Independent ON and GOOD READ

indicator

Can be used concurrently with scanner

to maximize throughput

Improves the shopping experience for

the customer

Barcode symbologies read by the

Customer Facing Reader can be

configured independently from the

base scanner

For a SCO application, cell phone

reading can also be enabled in the base

scanner

10

Who are the “Mobile Consumers”?

11

Imaging Turns the POS into a

Competitive Advantage

Datalogic offers the broadest set of imaging based bar code scanners

to fully harness the potential of the Mobile Consumer

12

Q&A

13

This presentation contains statements that are neither reported financial results nor other historical information. These statements are forward-

looking statements. These forward-looking statements rely on a number of assumptions and are subject to a number of risks and uncertainties,

many of which are outside the control of Datalogic S.p.A., that could cause actual results to differ materially from those expressed in or implied by

such statements, such as future market conditions, currency fluctuations, the behavior of other market participants and the actions of

governmental and state regulators

© 2013 Datalogic S.p.A. - All rights reserved. • Protected to the fullest extent under U.S. and international laws. • Copying, or altering of this

document is prohibited without express written consent from Datalogic S.p.A. Datalogic and the Datalogic logo are registered trademarks of

Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. All other brand and product names may be trademarks of their respective

owners.

Thank You!

14

Datalogic ADC, Inc.

959 Terry Street

Eugene, Oregon USA

Tel. +1 541 683-5700

Toll Free in the US: 1 800 695-5700

Fax +1 541 345-7140