leveling the playing field: an examination of compensatory journalism in the 2008 republican primary

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Leveling the Playing Field : An Examination of Compensatory Journalism in the 2008 Republican Primary

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Page 1: Leveling The Playing Field: An Examination of Compensatory Journalism in the 2008 Republican Primary

Leveling the Playing Field:

An Examination of Compensatory Journalism in the 2008 Republican Primary

Page 2: Leveling The Playing Field: An Examination of Compensatory Journalism in the 2008 Republican Primary
Page 3: Leveling The Playing Field: An Examination of Compensatory Journalism in the 2008 Republican Primary
Page 4: Leveling The Playing Field: An Examination of Compensatory Journalism in the 2008 Republican Primary

If the government ever gets around to putting a warning on TV campaign commercials the way they do on cigarettes, maybe it out to read something like this: If in the heat of a presidential campaign you’re tempted to buy something one guy says about the other guy in his TV ads, caveat emptor – buyer beware.

-ABC’s Richard Threlkeld on the October 19, 1988 World News Tonight

Page 5: Leveling The Playing Field: An Examination of Compensatory Journalism in the 2008 Republican Primary

The Forbes campaign spurns the vision of Iowa as the last bastion of grassroots, flesh-pressing politics. Instead, [he] treats Iowa as just another piece of political property that’s up for sale.

-CBS’s Eric Engberg on the February 2, 1996 Evening News

Page 6: Leveling The Playing Field: An Examination of Compensatory Journalism in the 2008 Republican Primary
Page 7: Leveling The Playing Field: An Examination of Compensatory Journalism in the 2008 Republican Primary

Negative Coverage

Page 8: Leveling The Playing Field: An Examination of Compensatory Journalism in the 2008 Republican Primary

Positive Coverage

Page 9: Leveling The Playing Field: An Examination of Compensatory Journalism in the 2008 Republican Primary

Coverage of TV Ads

Page 10: Leveling The Playing Field: An Examination of Compensatory Journalism in the 2008 Republican Primary

Coverage of TV Ads

Page 11: Leveling The Playing Field: An Examination of Compensatory Journalism in the 2008 Republican Primary

Coverage of Romney’s Self-financing

Page 12: Leveling The Playing Field: An Examination of Compensatory Journalism in the 2008 Republican Primary

Coverage of Romney’s Campaign Spending

Page 13: Leveling The Playing Field: An Examination of Compensatory Journalism in the 2008 Republican Primary

Horse Race Coverage

Page 14: Leveling The Playing Field: An Examination of Compensatory Journalism in the 2008 Republican Primary

Survey Says…

Compensatory Journalism was

present in the 2008 RepublicanPrimary

Page 15: Leveling The Playing Field: An Examination of Compensatory Journalism in the 2008 Republican Primary
Page 16: Leveling The Playing Field: An Examination of Compensatory Journalism in the 2008 Republican Primary