level up your content marketing
DESCRIPTION
Get ready to level up your content marketing with expert insights, tactics, and inspiration for a world class strategy. From planning, to creation, and finally promotion, you will leave with takeaways from real world examples that you can implement right away. Presented at TechConnect:13 by Jason Miller, Senior Manager, Content Marketing and Social, Marketing Solutions at LinkedIn and Dan Buczaczer, EVP, Creative Partnerships at VivaKiTRANSCRIPT
Level Up Your Content Marketing
Jason MillerSenior Manager Content Marketing
Marketing Solutions, LinkedIn
@JasonMillerCA
#inTC13Dan BuczaczerEVP, Creative Partnerships
VivaKi
@dancecarbuzz
The stream has changed how great stories are told.
Status Updatesand Tweets
BlockbusterContent
Continuous Content
Living breathing communication specifically designed for the stream
Story
Four ingredients for serial storytelling
Log Line Story Bible
Story Arc Multiple Storylines
Social
Strategy
Set Objectives
Develop Story
Build Plan
Execute
How we approach it
A Patron For Mobile Culture: Samsung Beacon
Optimize
Social Signals Influence SEO
Claim Your Content with Google Authorship:
Inbound + Outbound = Awesomeness
Wait for it……
Ready, Aim, Target - A Frictionless Content Experience
The 4-1-1 Rule
Do This Not This
Content for Lead Generation
Mapping to the Funnel
Courtesy of Marketo.com
Form Length Matters
Courtesy of Marketo.com
Short (5) Medium (7) Long (9)
Conversion: 13.4% Conversion: 12.0% Conversion: 10.0%
Cost per: $31.24 Cost per: $34.94 Cost per: $41.90
Content Fuel
Going Visual
Inspiration
LinkedIn Marketing Solutions Blog Content Calendar
Monday Tuesday Wednesday Thursday Friday Saturday
Raisin Bran
Spinach
Roast
Raisin Bran
Spinach
Roast
Raisin Bran
Spinach
Tabasco
Raisin Bran
Chocolate
Cake
Raisin Bran
Spinach
Washed Up? Who Says So? There’s Always Room for a New Audience.
Repurposing with a Purpose
Influencer Content
Empowering Advocates
Photo credit: Min-Chieh Chang
Going Visual
Visual Kicks Texts A**
328,000Views!
The Visual is the New Headline
The Infographic is not Dead. Claiming that Something is Dead, is.
Meet the Experts
Integrate Your Presentations Across Multiple Channels
How can I Measure Success?
How do you know if your content strategy is working?
Increased referral traffic
Social Engagement
Higher quality leads
Now go make some bloody good content!
I Love You All. Goodnight!