level 3 diploma in social media for business...the open college network west midlands level 3...

Level 3 Diploma in Social Media for

Business Qualification Number: 601/6772/5

601/6772/5 V7 03/11/2017 Copyright © Open College Network West Midlands

Mission Statement

We recognise achievement and support learning transforming the lives of individuals and communities.

Our Vision

To be the best we can be.

Our Values

• Integrity – committed to ethical and sustainable business practices; • Clarity – a clear qualification offer supported by transparent processes; • Collaboration – working with customers and other stakeholders; • Aspiration – supporting individuals to fulfil their potential and progress; • Excellence – committed to high quality; • Innovation – creating opportunities for learners, employers and communities; • Inclusion – celebrating diversity and respecting individuality.

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Qualification summary

Title: Level 3 Diploma in Social Media for Business

Qualification Accreditation 601/6772/5 Number: Credit value: 42 credits

Guided Learning Hours: 257 hours

Total Qualification Time: 420 hours

Minimum age: 16

Qualification Aim: This qualification will enable learners to develop and practise the skills required for employment and career progression in the Social Media industry.

Effective use of social media is now an essential marketing tool in business. This qualification will offer an understanding of the impact of social media on business and help learners to develop a range of techniques and tools in marketing campaigns.

The Open College Network West Midlands Level 3 Diploma in Social Media for Business will provide learners with an understanding of social media amplification, social media influencers, brand ambassadors and social media law. Learners will gain skills in how to write a social media plan, how to create a wordpress website, how to use web conferencing and how to blog.

Progression Routes: Learners may progress to further study in Social Media or business. Learners will have gained skills to enter the workplace in the following roles: Social Media Assistant; Social Media Consultant Social Media Analyst; Social Media Marketing Assistant; SEO Assistant; Acquisition Assistant; Email Campaign Assistant; Online Marketing Coordinator; Search Marketing Coordinator; Display Marketing Assistant; eCommerce Assistant; Mobile Marketing Assistant; Digital Account Assistant; Digital Marketing Assistant; Digital Communications Officer; Community Engagement Officer.


Rules of Combination: Learners must complete a total of 42 credits to achieve this qualification. Learners must achieve 24 credits from the core mandatory units (Group M1) and a minimum of 18 credits from the units available depending on the pathway chosen as follows:

Technical Pathway: Learners must achieve 7 credits from the mandatory unit, plus a minimum of 11 credits from the optional units in group 1 and group 2. A maximum of 7 credits can be achieved from group 2.

Marketing Pathway: Learners must achieve 9 credits from the mandatory units, plus a minimum of 9 credits from the optional units. (4 credits must come from optional group 2 and a maximum of 1 unit from optional group 1).

Generic Pathway: Learners must achieve a minimum of 18 credits from the optional units.

Assessment requirements: Portfolio of Evidence.

About the RQF

The Regulated Qualifications Framework (RQF) provides a single, simple system for cataloguing all qualifications regulated by Ofqual. Qualifications are indexed by their level and size.

Levels indicate the difficulty and complexity of the knowledge and skills associated with any qualification. There are eight levels supported by three “entry levels”.

Size refers to the estimated total amount of time it could typically take to study and be assessed for a qualification. Size is expressed in term of Total Qualification Time (TQT). The part of the TQT spent being taught or supervised is known as Guided Learning Hours (GLH).

Guided Learning Hours (GLH) Guided Learning Hours are defined as the number of hours of supervised or directed study time required for a unit or a qualification.

Total Qualification Time (TQT)

Total qualification time is defined as the number of guided learning hours (GLH) plus the time taken by the learner for private study or work experience.


Entry requirements

There are no entry requirements for this qualification, however, centres must ensure that learners have the potential and opportunity to gain evidence for the qualification in the workplace.

Reasonable Adjustment and Special Considerations

Assessment for this qualification is designed to be accessible and inclusive. The assessment methodology is appropriate and rigorous for individuals or groups of learners.

If you have learners with particular needs you should refer to the Reasonable Adjustment and Special Considerations Policy. This policy gives clear guidance on the reasonable adjustments and arrangements that can be made to take account of disability or learning difficulty without compromising the achievement of the assessment criteria.

The units Mandatory Group M1

Technical Pathway Mandatory Group

Title Level Credit GLH

TQT Unit code Unit reference number

Content Management System Website Creation 3 7 36 70 AB1/3/NQ/001

H/503/9327

Title Level Credit GLH TQT Unit code Unit reference number

Principles of Keywords and Optimisation

3 5 30 50 AB1/3/NQ/002 M/503/9329

Principles of Social Media within a Business

3 6 42 60 AB1/3/NQ/004 R/503/9324

Social Networking Management for a

Business 3 7 38 70 AB1/3/NQ/005 Y/503/9325

Using Collaborative Technologies

3 6 45 60 CP2/3/NQ/009 T/502/4380


http://www.opencollnet.org.uk/centres/policies-and-procedures?search=

http://www.opencollnet.org.uk/centres/policies-and-procedures?search=

http://www.opencollnet.org.uk/documents/Units/ab13nq001.pdf









http://www.opencollnet.org.uk/documents/Units/cp23nq009.pdf


Technical Pathway Optional Group 1


Analyse and Report Data 3 6 30 60 AY5/3/NQ/001 Y/601/2538

CIW Database Design 3 10 60 100 CP2/3/NQ/002 R/502/9005

CIW Internet Business Foundations 3 10 60 100 CP2/3/NQ/003 D/502/9007

CIW JavaScript Specialist 3 10 60 100 CP2/3/NQ/004 A/507/8442

CIW Perl Fundamentals 3 10 60 100 CP2/3/NQ/005 J/507/8444

CIW Security Essentials 3 10 60 100 CP2/3/NQ/006 R/502/9019

CIW Site Development Foundations 3 10 60 100 CP2/3/NQ/007 D/502/9010

CIW Web Foundations Associate 3 10 180 100 CP2/3/NQ/008 T/502/9014

Imaging Software 2 4 30 40 CP2/2/NQ/004 L/502/4613

MTA: Web Development Fundamentals 2 10 80 100 CP2/2/NQ/005 F/602/6353

Spreadsheet Software 2 4 30 40 CP2/2/NQ/006 F/502/4625

Understanding Customer Relationship Management

for Creative Business 3 3 15 30 KA3/3/NQ/001 F/602/2819

Video Software 2 30 20 30 CP2/2/NQ/007 M/502/4393


http://www.opencollnet.org.uk/documents/Units/ay53nq001.pdf















http://www.opencollnet.org.uk/documents/Units/ka33nq001.pdf




Technical Pathway Optional Group 2

Marketing Pathway Mandatory Group

Web Development 3 10 80 100 CP2/3/NQ/010 K/601/3256

Web Fundamentals 2 7 60 70 CP2/2/NQ/008 R/601/3512

Website Software 3 5 40 50 CP2/3/NQ/011 Y/502/4632

Website Software 2 4 30 40 CP2/2/NQ/009 R/502/4631


Communicating Using Digital Marketing/Sales

Channels 3 4 26 40 BA1/3/NQ/001 T/502/8624

Creating and Optimising Content for the Web 3 7 36 70 BA1/3/NQ/002 F/503/9321

Principles of Mobile Social Media for a Business 3 5 28 50 AB1/3/NQ/003 L/503/9323

Principles of Social Media Advertising and Promotion 3 6 34 60 BA1/3/NQ/003 J/503/9322

Use Digital and Social Media in Marketing

Campaigns 2 2 7 20 BA1/2/NQ/005 R/502/9926








http://www.opencollnet.org.uk/documents/Units/ba13nq001.pdf














Marketing Pathway Optional Group 2

Generic Pathway


Analyse and Report Data 3 6 30 60 AY5/3/NQ/001 Y/601/2538

CIW Database Design 3 10 60 100 CP2/3/NQ/002 R/502/9005

CIW Internet Business Foundations

3 10 60 100 CP2/3/NQ/003 D/502/9007

CIW JavaScript Specialist 3 10 60 100 CP2/3/NQ/004 A/507/8442


Campaigns 2 2 7 20 BA1/2/NQ/005 R/502/9926



Channels 3 4 26 40 BA1/3/NQ/001 T/502/8624

Creating and Optimising Content for the Web 3

7 36 70 BA1/3/NQ/002 F/503/9321




Campaigns 2 2 7 20 BA1/2/NQ/005 R/502/9926


http://www.opencollnet.org.uk/documents/Units/ay53nq001.pdf




















CIW Perl Fundamentals 3 10 60 100 CP2/3/NQ/005 J/507/8444

CIW Security Essentials 3 10 60 100 CP2/3/NQ/006 R/502/9019

CIW Site Development Foundations 3 10 60 100 CP2/3/NQ/007 D/502/9010

CIW Web Foundations Associate 3 10 180 100 CP2/3/NQ/008 T/502/9014


Channels 3 4 26 40 BA1/3/NQ/001 T/502/8624

Content Management System Website Creation 3 7 36 7 AB1/3/NQ/001 H/503/9327


Imaging Software 2 4 30 40 CP2/2/NQ/004 L/502/4613

MTA: Web Development Fundamentals 2 10 80 100 CP2/2/NQ/005 F/602/6353



Spreadsheet Software 2 4 30 40 CP2/2/NQ/006 F/502/4625

Understanding Customer Relationship Management

for Creative Business 3 3 15 30 KA3/3/NQ/001 F/602/2819


Campaigns 2 2 7 20 BA1/2/NQ/005 R/502/9926

Video Software 2 30 20 30 CP2/2/NQ/007 M/502/4393






























Web Development 3 10 80 100 CP2/3/NQ/010 K/601/3256

Web Fundamentals 2 7 60 70 CP2/2/NQ/008 R/601/3512

Website Software 3 5 40 50 CP2/3/NQ/011 Y/502/4632

Website Software 2 4 30 40 CP2/2/NQ/009 R/502/4631

Level descriptors

The level of the units within this qualification is linked to the latest QCF level descriptors published by Ofqual.

Level Knowledge Descriptor (the holder…)

Skills Descriptor (the holder can…)

Level 2 Has knowledge and understanding of

facts, procedures and ideas in an area of study or field of work to complete well-defined tasks and address straight-forward problems. Can interpret relevant information and ideas. Is aware of a range of information that is relevant to the area of study or work.

Select and use relevant cognitive and practical skills to complete well-defined, generally routine tasks and address straightforward problems. Identify, gather and use relevant information to inform actions. Identify how effective actions have been.

Level Knowledge Descriptor (the

holder…) Skills Descriptor (the holder

can…)

Level 3 Has factual, procedural and theoretical knowledge and understanding of a subject or field of work to complete tasks that while well-defined, may be complex and non-routine. Can interpret and evaluate relevant information and ideas. Is aware of the nature of the area of study or work. Is aware of different perspectives or approaches within the area of study or work.

Identify, select and use appropriate cognitive and practical skills, methods and procedures to address problems that while well-defined, may be complex and non-routine. Use appropriate investigation to inform actions. Review how effective methods and actions have been.

Extracted from ‘After the QCF A New Qualification Framework’ October 2015






Assessment

Assessment for this qualification is by portfolio. The assessment process is as follows: All assessments are internally set at the centre by assessors ensuring all the

requirements detailed in the assessment criteria of each unit will be met They are then approved by the Internal Quality Assurer (IQA).

The learners are assessed internally at the centre, using the assessments set. The resulting portfolios of assessed evidence are internally quality assured by an

Internal Quality Assurer (IQA) at the centre. The portfolios of assessed evidence are externally quality assured by an Open College

Network West Midlands Quality Adviser (QA) or EQA. For Centres with Direct Claims Status, an Internal Quality Assurer (IQA) approved by Open College Network West Midlands may quality assure instead of the EQA.

When devising assessments, centres may choose from a range of assessment methods but where assessment guidance is provided within a unit this must be adhered to unless otherwise agreed with the External Quality Assurer (EQA).

Assessment methods must be valid, fair, reliable and safe leading to authentic, sufficient and current evidence produced by the candidate.

Holistic assessment is encouraged as there is no requirement for individual criteria or units to be assessed separately (where more than one unit makes up a qualification).

Further guidance on assessment can be found in the Centre Handbook and the Assessment Methods publication. These provide guidance on the range of assessment methods available and the types of evidence appropriate for each.

Other guidance and sample documentation is available to recognised centres covering: planning assessment; recording achievement; planning, carrying out and documenting IQA.

Approval to offer the qualification

If you are an Open College Network West Midlands Recognised Centre and you wish to add this qualification to your curriculum offer please complete and submit a New Course Notification Form to your Business Development Manager for approval.

If you are not an Open College Network West Midlands Recognised Centre and you wish to offer the qualification, you will need to apply for Centre Recognition with us. To start the application process please email [email protected] or telephone 01902 624 239.

For more information visit Becoming a Centre on our website.


http://www.opencollnet.org.uk/centres/assessment-and-evidence?search=



http://www.opencollnet.org.uk/centres/creating-new-courses?search=

http://www.opencollnet.org.uk/centres/creating-new-courses?search=

mailto:[email protected]

http://www.opencollnet.org.uk/centres/becoming-a-centre

Standardisation

Standardisation is a process that promotes consistency in the understanding and application of assessment practice. Full details on Open College Network West Midlands standardisation practices can be found in our Centre Handbook.

Outcomes from standardisation events will be disseminated to Centres by Open College Network West Midlands.

Support for centres

Open College Network West Midlands provide all of our centres with on-going support and advice on the use of Open College Network West Midlands units and qualifications, including the requirements for assessment.

Information about the following can be found in our Centre Handbook: • obtaining a Unique Learner Number (ULN) on behalf of the learners • UKPRN (UK Provider Reference Number)

Centre responsibilities

Each centre should identify a centre contact who will be responsible for:

• ensuring that the centre meets all the Open College Network West Midlands requirements for centre recognition and adheres to all policies and procedures

• Open College Network West Midlands provision within the centre • ensuring all procedures relating to the delivery of the qualification operate effectively in

the centre • ensuring all relevant Open College Network West Midlands documentation is distributed

as required within the centre and that the security requirements for external assessment are adhered to, where applicable.

The information provided in this qualification guide is accurate at the time of publication but is subject to change. Open College Network West Midlands will occasionally update qualification information, so please refer to the ‘Open College Network West Midlands Qualifications’ page of our website to view any updates, including qualification end dates and the latest versions of our qualification guides.


http://www.opencollnet.org.uk/centres/assessment-and-evidence

http://www.opencollnet.org.uk/centres/assessment-and-evidence

http://www.opencollnet.org.uk/centres/policies-and-procedures

Open College Network West Midlands Aldersley House

Overstrand Pendeford Business Park

Wolverhampton WV9 5HA

Tel: (01902) 624230 Fax: (01902) 624231

Email: [email protected] Web: www.opencollnet.org.uk

Office Hours:

Monday to Thursday - 9.00 am to 5.00 pm Friday - 9.00 am to 4.00 pm

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