letting it all in: social media policy and the workplace
DESCRIPTION
Social Media Policy in the workplace - presented at DevLearn 2011TRANSCRIPT
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Letting It All In: Social Media & Policy in Your Organization
Session #311DevLearn 2011
Michelle LentzWrite Technology
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Facilitator
• Michelle [email protected]
• Text michellel to 50500 for contact info
• http://www.write-tech.comTwitter: @michellelentzLinkedIn: michelleslentz
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Downloads!
http://blog.totallearner.com/
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Objectives• Why you should have a SoMe policy and
what it contains
• How to identify key stakeholders and when each should be involved
• What steps go into policy development
• How to define which parts of your existing HR policies can be adapted to social media
• What tools are freely available to help you develop your policy
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Why have a policy?
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Social Media in the Workplace (Common Craft)
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Key Phrases: Kodak
• p10, #2“The opinions and positions expressed are my own and don’t necessarily reflect those of Eastman Kodak Company.”
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Key Phrases: Yahoo!
• “Social media means any and all current and future means of online expression, including...”
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Key Phrases: SHIFT
#9
“Never participate in Social Media when the topic being discussed may be considered a crisis situation. Even anonymous comments may be traced back to your or (COMPANY)’s IP address. Refer all Social Media activity around crisis topics to PR and/or Legal Affairs Director.”
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Voice
• Easy to understand
• Non-threatening
• Approachable
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EMC’s Video
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Who?
Who are your key stakeholders?
• Training
• Marketing
• IT
• HR
• Legal
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3 Types of Interactions
• Internal usage
• Moderation and commenting
• External usage
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Consequences of Actions
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Liability & Disclaimers
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Existing HR Policies
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Getting Started: PolicyTool.net
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Discussion & Questions
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Downloads!
http://blog.totallearner.com/
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Thank you!
Michelle LentzWrite Technology
Text michellel to 50500 for contact info
[email protected]://linkedin.com/in/michelleslentz
http://www.write-tech.comTwitter: @michellelentz