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Making friends travel. Easily Let’s talk Social Business! Generating revenue through social media with MHbuddy Mohd Hisham Sal Head of Social Media & Innovations, Malaysia Airlin

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Generating revenue through social media with MHbuddy - Malaysia Airlines

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Page 1: Let’s talk Social Business!

Making friends travel. Easily

Let’s talk Social Business!Generating revenue through social media with MHbuddy

Mohd Hisham SalehHead of Social Media & Innovations, Malaysia Airlines

Page 2: Let’s talk Social Business!

Like Comment Share

DY3 hours ago near Kuala Lumpur

Yeah! Ok @BUD, will join you. Lets sit next to each other.

1

Like Comment Share

BUD4 hours ago near Kuala Lumpur

@DY, I booked a flight to Penang! U want to join me?

4

Now

September

August

2010

Born

Now

September

August

2010

Born

We had thissimple idea.

Page 3: Let’s talk Social Business!

Now

September

August

2010

Born

• Building a presence of MAS brand driven by our

fans within social media ecosystem

• Leveraging on the nature of social media through its

word-of-mouth capability

• Creating additional direct distribution channel that

can complement our existing channels eg. Internet,

Call Centre, Ticket Office

Why we pursue this idea?

Page 4: Let’s talk Social Business!

Now

September

August

2010

Born

• We determine our solid end goals – to enable our fans to plan, book and check in for their flights

• We set simple expectations – they may get together, hook up and share their travel plans

• We master one thing at a time – we enhance our mobile booking engine by adding social capability

• We make it as part of our routine – constantly adding loyalty campaign to sustain the interest

• We make our efforts continuous – plan a continuous campaign to the traffic to the apps

How do we make this work?

Page 5: Let’s talk Social Business!
Page 6: Let’s talk Social Business!

Like Comment Share 350

Key Result

Now

September

August

2010

Born

Like Comment Share

M-Commerce December 2009, near Kuala Lumpur

Born as MHmobile on mobile platform

150

Like Comment Share

M-CommerceJuly 2010 near Kuala Lumpur

Grew as MHkiosk at local ticket office

131

Like Comment Share

M-Commerce December 2010, near Kuala Lumpur

Introduced to tablet market for iPad

180

The Evolution

Like Comment Share

M-CommerceFebruary 2011 near Kuala Lumpur

Reinvented as MHbuddy with social media driven capability

450

70% Growth of installedusers since 1st month

60% Female

40% Young professionals

Page 7: Let’s talk Social Business!

MHbuddyJust now near Kuala Lumpur

When @BUD met @DY

Like Comment Share 1

DYSeat number: 7B

BUDSeat number: 7A

DY Yeah! We can

do it again!

You used MHbuddy

right?

Physiology

40% of the social-layer action brings new installed users

60%Users allow

social sharing

Page 8: Let’s talk Social Business!

Now

September

August

2010

Born

Korea Tourism Office, KLSeptember 15 near Kuala Lumpur

Now Malaysia Airlines flights available directly from Korea Tourism Office FB page

Like Comment Share 1

MHbuddySeptember 15 – October 15

Like Comment Share 57

This month Gift 4 Buddies! Book your flights directly from Facebook with MHbuddy at http://on.fb.me/MHbuddy - brought to you by Temptations Inflight Shopping

Mt. Kinabalu Int’l ClimbathonAugust15 near Kota Kinabalu

You and your hiking buddies may like to try for the Mt. Kinabalu Int Climbathon from 22nd-23rd Oct! Book, check-in and share your travel plans with MHbuddy at http://on.fb.me/MHbuddy

Like Comment Share 191

Sociology

Social BusinessAugust 2011, for M-commerce

Like Comment Share 1400

Increase of average bookings per day

4x

http://on.fb.me/MHbuddy
http://on.fb.me/MHbuddy
Page 9: Let’s talk Social Business!

Now

September

August

2010

Born

• Own your end goals, be ready to improvise from time to

time.

• Be brave to try new things. There’s ROI but it requires

focused effort.

• Know your market potential, don’t be a Jack of All Trades

and Master of None.

Lessons & Tips

Page 10: Let’s talk Social Business!

Making friends travel. Easily

Thank You!


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