Let’s Take a Practice Quizon the 5 Types of Lettering from

Yesterday…Get Ready --- after attendance

Anyone see the subliminal message?

Your quiz is on Thursday over:

• 5 Types of Lettering

• Lettering Styles

• Parts of Type

• Measuring Type

• Typography Terms

Typography

Adobe Illustrator & In Design

What is Typography?

• Typography is the art and technique of arranging type, typed design and modified typed glyphs.

• Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters.

KNOW THE PARTS OF TYPECopy this down into your sketchbook.

Cap lineSerifX height lineBase lineDescending lineLeading space

X heightStroke/stemPair kerningDescendersBowlCountersPoint size

Typographic Oxymoron

Illustrator Project 1

Typographic Oxymorons

• For the first part of this unit, you will be working with various font styles which communicate different ideas or concepts along with using an oxymoron.

• This artwork must fit an 8.5 x11 inches or larger piece of paper.

• Choose an oxymoron from the list on the handout or create your own. Remember, an oxymoron is a contradictory figure of speech. Create a typographic composition that conveys the basic meaning of the phrase. Base your solution on the use of contrasting typestyles (ex. Heavy san serif font combined with a light serif font).

Examples of Typographic Oxymorons

Examples of Typographic Oxymorons

Examples of Typographic Oxymorons

Examples of Typographic Oxymorons

Typography Project 2

Typography Portraits/Animals

What is a Typography Portrait?

• A portrait of a person that is only composed of various font types.

• The manipulation of font sizes, styles, spacing, and orientation.

Your Typography Project

• You are to choose an influential person (for example, a musician, an artist, public speaker, politician, etc.), animal or insect.

• Find a JPEG image of the subject your wish to use and save onto your flash drive or computer.

More Examples from the Internet

http://abduzeedo.com/45-amazing-type-faces-typographic-portraits

https://www.youtube.com/watch?v=i5vL8lgNEBA

http://www.designdim.com/2011/01/50-amazing-animals-typography/

http://www.youtube.com/watch?v=JvgnUsRTQZg

Typography Project 3

Informative/Persuasive Art

Typography Used As Persuasive/Informative Art

• You are to use your typography project to create a persuasive and informative art piece.

• You are to create an invitation or announcement using your typography portrait or animal.

• Your artwork must provide dates & times of an event, the purpose for the event, RSVP info, etc.

• You will be using a combination of Photoshop and Illustrator programs to create a realistic artwork.

Examples

Example of a T-Shirt Ad

Example of a Baby Shower Invite

Example of a Product Ad

Examples

Example-Could be a Birth Announcement/Shower

Invitation

Event Advertisement

Event Advertisement

Typography Project ReflectionIn this reflection, I would like you to reflect on this assignment by

discussing the following in 1-2 pages:You may type your reflection if you prefer, just double space it.

• Definition of Typography• Why is it important for a graphic designer to understand typography?• Purpose of your typography portrait/animal project

(narrative/expressive/informative) and explain why it is considered to illustrate that purpose of art

• Process for creating the typography portrait/animal• Describe your informative/persuasive typography project. What did you

design for your project? Why?