let's get technical

22
Let’s Get Technical…

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Learning what, when and how to post on the various social media platforms to best benefit your institution. Each platform has different rules, learn to recognise what's appropriate on each! Delivered by Abbey Mills, Senior Account Manager at the Talk Social Conference 2014.

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Page 1: Let's get technical

Let’s Get Technical…

Page 2: Let's get technical

HOW IT ALL WORKS

Facebook

Twitter

Instagram

LinkedIn

Page 3: Let's get technical

THE RULES

The Platform

The Timing

The Format

Page 4: Let's get technical

FACEBOOK

The Social Network

The Sharing Network

Your Second Website

The Toughest rules

Page 5: Let's get technical

FACEBOOK

5-8pmText and picture

Concise & RelevantBe picky5 a weekDesktop

[email protected] password: wellington123

Page 6: Let's get technical

SCHEDULING

When posting AS THE PAGE, use this drop down option to schedule

Page 7: Let's get technical

TWITTER

Information Network

Customer Service

Content AND Conversation

Engaging your followers

Community Management

Page 8: Let's get technical

TWITTER

7-9am or 5-9pm

140 characters

Keep it interesting

Text based

#

Community Management

Page 9: Let's get technical

COMMUNITY MANAGEMENT

Tone Of Voice

99% of the time… Reply

Monitoring & Reaching Out SS

Page 10: Let's get technical

HOOTSUITE

Hootsuite is a great tool to monitor your social, on this you can reply to everything and schedule tweets…. If not you can simply go on to the

mentions sectionIt’s free! If we’ve got some time at the end and you want to sign up and

give it a go then grab one of us

Page 11: Let's get technical

SEARCH STREAMS

Page 12: Let's get technical

INSTAGRAM

Image based

#

Contextual

Post live

Post on Phone

Username abbeytalksocialPassword abbey11

Download app… post from this!

Page 13: Let's get technical

INSTAGRAM

Username abbeytalksocialPassword abbey11

Download app… post from this!

Page 14: Let's get technical

LINKEDIN

1. Personal Profiles

2.Company Pages

3.Groups

Page 15: Let's get technical

PERSONAL PAGES

Online CV

Profile Pictures

Info info info

Updated

Link to company page

Page 16: Let's get technical

PERSONAL PROFILES

Page 17: Let's get technical

PERSONAL PROFILES

Page 18: Let's get technical

COMPANY PAGES

Education

Highlight your services

Update followers

Career opportunities

Page 19: Let's get technical

LINKEDIN GROUPS

Professional Interaction

Thought Leaders

Alumni

Page 20: Let's get technical

QUICK TEST

Change in match time

Leavers ball

New drama teacher role

Wellington in the sunrise

Page 21: Let's get technical

RULES

Think Where

Think When

Think How

Page 22: Let's get technical