LET’S GET ENGAGED!

What do we want?

ENGAGEMENT

How do we get it?

• Plan but be flexible•Focus on engagement

not sales•Pay regular attention• Be nimble: adapt to trends and audience

needs

Overall Challenge

sWho is our audience?

THEATREGOERVS.

HISTORY BUFF

Measuring Outcomes:What successes are we looking

for?• Virality

– Word of mouth– Likelihood of message being shared

• Shares/Retweets – Converting new followers – Attracting new audiences– Is our message engaging?

WHAT TOOLS DO WE USE TO MEASURE SUCCESS?

1. GOOGLE ANALYTICS: HOW MANY PEOPLE CAME TO OUR WEBSITE THROUGH A

SOCIAL MEDIA PLATFORM?

2. SURVEYS: AUDIENCE FEEDBACK: HOW MANY PEOPLE HEARD ABOUT

A SHOW/EVENT BECAUSE OF SOCIAL MEDIA?

3. FACEBOOK INSIGHTS:HOW IS OUR PAGE DOING? WHAT ARE THE MOST VIRAL

POSTS AND HOW DO WE REPLICATE

4. TWITANONOMYHOW MANY RETWEETS, REPLIES AND MENTIONS ARE WE

GETTING? WHAT HASHTAGS ARE MOST POPULAR?

5. PROMO CODESTRACKING CONTESTS/TICKET DEALS THROUGH CODES

POSTED ON SOCIAL MEDIA SITES