let’s eat some pig feet bekap frozen food ind.co.itd don becton
TRANSCRIPT
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Let’s Eat Some Pig Feet
Bekap Frozen Food Ind.Co.Itd
Let’s Eat Some Pig Feet
Bekap Frozen Food Ind.Co.ItdDon BectonDon Becton
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Perception of pig’s feet is bad
Perception of pig’s feet is bad
• People think that pig’s feet is unsafe to eat.
• People think that pig’s feet is unsanitary.
• The perception of pig’s feet by Anglo-American’s is not good
• Another perception is that all African-Americans eat pig feet.(NOT TRUE)
• People think that pig’s feet is unsafe to eat.
• People think that pig’s feet is unsanitary.
• The perception of pig’s feet by Anglo-American’s is not good
• Another perception is that all African-Americans eat pig feet.(NOT TRUE)
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ObjectiveObjective
• The goal is to get more Americans to eat pig’s feet.
• To get the American consumer to try new things in life.
• The company wants to target the American audience.
• The goal is to get more Americans to eat pig’s feet.
• To get the American consumer to try new things in life.
• The company wants to target the American audience.
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Background of CompanyBackground of Company
• Company: Bekap Frozen Food Ind.Co.Itd
• Products: Chicken Paw, Cow Stomach, Pig Feet
• Employees: 51-100• Main Market: Southeast Asia• Total Annual Sales: U.S. $1 million-
$2.5 million
• Company: Bekap Frozen Food Ind.Co.Itd
• Products: Chicken Paw, Cow Stomach, Pig Feet
• Employees: 51-100• Main Market: Southeast Asia• Total Annual Sales: U.S. $1 million-
$2.5 million
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TacticsTactics
• Taste test in local grocery stores
• TV commercials on the benefits of eating pig’s feet
• Have food tents at local events.
• Taste test in local grocery stores
• TV commercials on the benefits of eating pig’s feet
• Have food tents at local events.
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The latest anti-ageing foodThe latest anti-ageing food
• Rich in Collagen• Rich in Collagen
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CalendarCalendar
• Commercials: For first Seven Months of Year
• Taste Test: For Last Five Months of Year
• Food Tents: When local Communities have gatherings.
• Commercials: For first Seven Months of Year
• Taste Test: For Last Five Months of Year
• Food Tents: When local Communities have gatherings.
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BudgetBudget
• Commercials:
• Taste Test:
• Local Events:
• Commercials:
• Taste Test:
• Local Events:
$500,000
$900,000
$ 400,000
Total: $1.8 Million
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EvaluationEvaluation
• For the goals to work for the company it comes down to dollars and cents
• The campaign will be seen as a success if the profit margin for the year totals $ 4 Million.
• For the goals to work for the company it comes down to dollars and cents
• The campaign will be seen as a success if the profit margin for the year totals $ 4 Million.
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Reference PageReference Page
• www.embarrassingproblems.com
• www.Alibada.com
• Can reach Bekap foods by visiting the second website and email the company
• www.embarrassingproblems.com
• www.Alibada.com
• Can reach Bekap foods by visiting the second website and email the company