Leticia AlmeidaA.4- Client Analysis

90,000+90,000+ employees

80+80+ years on market

100%100% treated water

140+140+countries

90%90% renewablewater

WHO BRF IS

35.6 35.6 billionbillion Brazilian reals in sales(9.17 bi dollars)

81,00081,000 hectares reforested

PERDIGAO was founded1934

PERDIGAO first export and became a pioneer in exporting Brazilian chicken meat to Saudi Arabia

1975

PERDIGAO gets restructured1997

SADIA was founded1944

1971 SADIA’S mascot was created

1982 SADIA gets closer to the final consumer

SADIA open doors to Tokyo, Milan, Buenos Aires and China

1990

1998 SADIA gets expanded

2000 SADIA worldwide

1979 PERDIGAO’s chester is lauched

1998 PERDIGAO pizaa launched

PERDIGAO’s first office,outside Brazil, is opned in England and London.

2000

2001first contact between PERDIGAO and SADIA

2009

2010

SADIA + PERDIGAO merge

BRF IN OTHER COUNTRIES

BRF is the result of the MERGER of the two mos important and traditional producers of chicken meat products.

HISTORY

BRF

SAD

IAPE

RD

IGA

O

COMPANY VALUES

“Creates a culture guideline and aims to foster and sustain a sustainabale and responsible corporate culture.”

INTEGRITY

SUSTAINABILITY

ETHICS

TRANSPARENCY

2

3

4

5

1Physiological Freedom

Environmental Freedom

HealthFreedom

BehavioralFreedom

PsychologicalFreedom

BRF’S CAUSE

VALUE CHAIN

All points in the chain are “BRF’s control and responsibility. In this way, the company can guarantee the quality and safety of products and manage its entire chain, from start to the end.”

(BRF anual report 2015)

SUSTAINABLE

The company want to “re-establish the culture of the field and the sense of belonging in each work front with shared results and create a virtuous cycle between producers, processors, retailers and consumers.”

R$ 162.8 million Environmental investments

(BRF anual report 2015)

SUSTAINABLE

BRF teach kids how to recycle

mobilization of community residents

correctly manage their waste and promote recycling.

integrates volunteers into manifestations of solidarity and commitment to community development.

BRF’S PROCESS

INVESTMENT OF ABOUT 200 MILLION PER YEAR

AREASDEDICATED TO RESEARCH, DEVELOPMENT AND INNOVATION

PERFORMANCE OF STUDIES AND RESEARCH FOR MAPPING TRENDS AND NEW BUSINESS

INNOVATION CENTER: EXPERIMENTAL KITCHEN,PILOT PLANT, LABORATORIES AND SENSORY RESEARCH

AS RESULTS WE LAUNCH NEW PRODUCTS AND VARIOUS INNOVATION INSIGHTS FROM OUR PORTFOLIO

INCREASE IN MARKET SHAREANDVISIBILITY OF OUR BRANDS AT POINTS OF SALE

One of the leaders worldwide

(BRF anual report 2015)

Pedro de Andrade Faria

GLOBAL CEO

DIR. VP OF QUALITY

Gilberto Antonio Orsato

Augusto Ribeiro Jr.

Hélio Rubens Mendes dos Santos Junior

DIR. VP OF LEGAL DEPARTMENT AND CORPORATE RELATIONS

DIR. VP OF FINANCE AND INVESTOR

DIR. VP OF SUPPLY CHAIN

BOARD OF DIRECTORS

José Roberto Pernomian Rodrigues

Rodrigo Reghini Vieira

DIR. VP OF PEOPLE

66,928 40,856

mens

womanBrazil

Middle East

Asia

Latin America

EMPLOYEES BY GENDER EMPLOYEES BY GLOBAL REGION

87,032

6,713

9,4183.831

EMPLOYEES DEMOGRAPHICS

Viva BRF is a “reflection and motivation movement whose main objective is to unite and integrate their employees around the world. It inspires with values and actions spread throughout the company: from the integrated to the administrative offices, through factories, distribution centers and sales

VIVA BRFU

NIT

YIN

TEGR

ATION

INSP

IRAT

ION

MO

TIVATIO

N

BRANDS

GUIDELINES

Create a space that unite and integrate their employees.

Create areas dedicated to research, development and innovation.

Create a space that aims for a virtuous and transparent cycle between producers, processors, retailers and consumers.”

“Create a culture guideline that aims to foster and sustain a sustainabale and responsible corporate culture.”

2

3

4

1 INTEGRATE

INNOVATION

SUSTAINABLE

TRANSPARENT

REFERENCES

https://www.brf-global.com/en/sustainability/how-we-act/anual-report/

https://www.brf-global.com/en/about/innovation/product-innovation/

https://www.statista.com/statistics/711618/brf-sales-volume/