let’s get social!ccfprtconference.weebly.com/uploads/7/9/9/8/7998708/lets_get_soci… · •...
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Let’s Get Social! Association for Child Development Aimee Klevorn, Communications Manager
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Are you social?
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Objectives
• Explain the importance and benefits of social media • Discuss the most popular social media networks • Help determine what your audience is • Provide steps to social media success • Give tools to make social media marketing easy
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Why is social media important?
• Increased brand recognition • Improved brand loyalty • More opportunities to convert • Better search engine rankings • Best of all…
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Reasons for not engaging in social media
• “I don’t have time” • “It’s not where my audience is” • “I can’t see a clear return on the investment” • “I don’t know what to say” • “I don’t have anything unique to contribute” • “I don’t understand it” • “I am not comfortable with it”
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Why is social media important?
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Why is social media important?
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Using Social Media to Help with the Meal Pattern Changes
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Top Social Media Sites
https://www.youtube.com/watch?v=57dzaMaouXA&list=PLN_c_Rh9mSEeXdGAlB0NmohvX0MeGynp-
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FIND YOUR AUDIENCE
DELIVER QUALITY CONTENT
FACILITATE ENGAGEMENT
DISCOVER THE MAGIC NUMBER
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Find your Audience
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Deliver Quality Content
• Lists • Quizzes • Images • Videos • Quotes
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Facilitate Engagement
• Consider time of day • Use visuals • Engage in conversations • Get creative
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Discover the Magic Number
Facebook Twitter LinkedIn • Suggested to
post 5-10 times a week.
• Suggested to post 5 posts or more per day.
• Suggested to post 1 time per day, not including weekends.
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The Power of a Hashtag
https://www.youtube.com/watch?v=57dzaMaouXA&list=PLN_c_Rh9mSEeXdGAlB0NmohvX0MeGynp-