let the students to the talking
DESCRIPTION
Prestentation given by Alison Wildish at the Case Conference in Edinburgh 2007TRANSCRIPT
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Let the students do the talking…
Alison Wildish
Edge Hill University
Tags: case2007
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- Edge Hill University - Where I’m coming from- The changing web- Yesterday: Where we were at Edge Hill- Today: Where we are- Tomorrow: Where we are going- What will the future hold? - Questions
Contents…
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- Established in 1885 (Teacher Training, University College)
- University title in 2006
- Size: 8160 FTEs
- Located in Ormskirk ?!
- Substantial investment in Marketing…
Edge Hill University: In context
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Me and my role
Worn all hats: Designer (marketing), then developer (techy), manager (bureaucracy !)
(Informal) hybrid role – IT Services / Corporate Marketing
Committees: Information Strategy, Marketing & Recruitment plus IT Services and Marketing Management Groups
Manage all Web Services except VLE
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MarketingProspective students; Enquirers and applicants
(PR) Stakeholders
Different angles
AcademicTeaching and
Learning
IT (Services)Current students and staff
Easy access to information/services, communicate messages, support and retain
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- The wider web: word of mouth (user reviews), feeds - More collaborative tools – more people have their say- The pro-am culture… everyone is an expert- Prosumer- What is a trusted source?- Informal
The changing web
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Alison is…
taking a moment to
compose her thoughts…
Updated seconds ago
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- Social networking (Facebook, MySpace, Bebo) 98% of EHU students
- Young people prefer use IM than email25% take up of email at EHU
- Feeds everywhere - Personalised homepages back to the portal- Blogging- No real sense of privacy / protection of identity
The changing web: trends
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- Not on the (UK) radar in September 06
-3rd on Alexa stats (Above MySpace, Bebo and YouTube)
- 1000’s students already using it…
- Developerplatformavailable
The changing web: Facebook
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The changing web: trends
“I want it that way”
User choice is everything, I want to choose what
I want to see and how I see it
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The changing web: trends
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“Everything you cando I can do better”
Everything you provide I can (usually!) get for free
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“100 MB inbox?! I can get twenty times that for
free…
and it always works!”
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The changing web: trends
“I will speak as I find”I can say whatever they want; anytime, anyplace, anywhere
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Edge Hill University is in the middle of nowhere, has p*ss poor student nightlife and is full of arrogant d*ckheads
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The changing web: trends
A Universityresponse…
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The changing web: trends
Be afraid, be very afraid…
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“Am I bovvered?”(Image courtesy of the Catherine Tate website : www.catherinetate.co.uk)
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The changing web: trends
Embrace it!
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The changing web: trends
Why do we need to worryif the experience
matches the reality?
People have bad daysPeople swear
It’s not for everyone
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The changing web: trends
POSITIVESnegatives
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An opportunitynot a threat!
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The changing web: trends
Web 1.0
FORMAL
Managed
‘Corporate’
Prospective students, sell, prospective students,prospective students…
“Send it to us… we’ll put in online…”
“We’ll send an email out to the students”
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The changing web: trends
We ‘got with theprogramme’
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The changing web: trends
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The changing web: trends
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The changing web: trends
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The changing web: trends
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The changing web: trends
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The changing web: trends
Where now?
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They don’t use our stuff
so…
we’ll integrate with their stuff
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Where we are going…
blogs.edgehill.ac.uk
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The changing web: trends
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The changing web: trends
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(My vision of) the future…
Core student ID
Students / Prospective Students
UK Federated Access
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(My vision of) the future…
The Prospective Student
Vague awareness:Posters/flyers/word of mouth > Third party websites, YouTube…
General interest:Prospectus/Corporate Website > Third party sites (real student reviews)
Serious Applicant: Prospectus request/course details/websites > Website community
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(My vision of) the future…
university.ac.uk
Info from:- UCAS- TQI- NSS (monthly not annually)- Alumni reviews (graduate prospects)- General comments
whatuni.co.ukHotcourses.comPush Guide
facebook.com
(General) prospective student
edgehill.ac.uk
Info from:
- Community- Updates (subscription)
(Serious) prospective student / applicant
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(My vision of) the future…
Easier to get word of mouth information
More reality
More push-pull with other sites – get in their space…
Our students are our marketing and PR
What they think, where they go, what they say is everything
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The changing web: trends
Make peopletrust you!
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But how?
Get out there and keep it real!
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Everything I have said is gospel because I’ve
published it on my blog!
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Thank you…
Any questions?
Alison Wildish
Head of Web Services
Edge Hill University
blogs.edgehill.ac.uk/webservicesTags: case2007