lessons learned trying to build things
TRANSCRIPT
LESSONS LEARNED TRYING TO BUILD THINGS
Hiten ShahApril 2012 - MicroConf
DOWNLOAD: http://kiss.ly/kissmicroconf2012
@hnshah #MicroConf
DOING BUSINESS ON THE WEB FOR
9 YEARS
AND PLENTY OF FAILURES ALONG THE WAY
!“You will get all you want in life if you help enough other people get
what they want.”
Zig Ziglar
HELP ME HELP YOU! EMAIL ME [email protected]
EMBRACE THE
Roller Coaster
~
LEARN HOW TO ASK THE RIGHT
Questions
?
YOUR SUCCESS REQUIRES
Focus
1
What is User Experience?
ARCHITECT YOUR
Company
C
HTTP://TRIBALLEADERSHIP.NET
Architect your company
FOCUS ON METRICS THAT ARE
ACTIONABLE
A+
What is User Experience?Vanity metrics will kill your business
VANITY METRICS VS. ACTIONABLE METRICSHTTP://KISS.LY/ACTIONABLEMETRICS
Baseline, optimize and improve
ReviewOpportunities
IdentifyOpportunities
Start GoldenMotion
Build
MeasureLearn
Share Learnings
from GoldenMotion
Use Feedbackto Improve
Process/Team
Vote Whereto Focus
Split intoTeams
GOLDEN MOTION PROCESS
ONE FOCUSEveryone has a Voice - Lean - Small Collaborative Teams
Data Informed - Continuous Improvement
THE LEAN STARTUP
!“The only way to win is to learn faster than anyone else.”
Eric Ries
IT TAKES TIME & MONEY TO
Learn
$
Spend time and money to learn
7 FIGURESBURNED
INFINITEGAIN
75+CONTRACTS
MAKE LOTS OF
Friends
What is User Experience?
!“That’s a hefty $250 CPM to the advertiser…which is way above
what radio stations charge for ads.”
Michael Arrington
FOCUS ON
Customers
!
!“I was sincerely hoping we'd find some magic combination of
events that would jumpstart it.”
Fruitcast Partner
YOU MAKE YOUR OWN
Luck
+
What is User Experience?
MARRY THE PROBLEM NOT THE
Solution
=
Not the solution
$1,000,000BURNED
INFINITELOSS
3YEARS
ALWAYS BEGIN WITH A
Hypothesis
?
!“People who are responsible for improving web user experiences
have a problem communicating what needs to be improved.”
Problem Hypothesis
MAKE YOUR PRODUCT
Simple
-
SEE WHERE PEOPLE CLICKHTTP://CRAZYEGG.COM
Make your product simple
START WITH A SPECIFIC
Audience
@
Start with an audience
The lifeblood of your business is people. They interact with you and even pay you… they are your users... your customers. Start getting to know them as fast as possible.
- Who are your customers?
- Where do they hang out?
- How should you engage?
“There is no black magic to successfully attracting
customers via the web.”
Rand Fishkin
WHO ARE YOUR
Customers?
WHERE DO THEY
Hang out?
HOW SHOULD YOU
Engage?
Who are your customers?
PEOPLE WHO DESIGN
Websites
Where do they hang out?
How should you engage?
HELP THEM BE MORE
Awesome
ORIGINAL CRAZYEGG TEASER FROM 2005
Build an audience early
Build an audience early
200,000CUSTOMERS
7 FIGURESREVENUE
23,000PRE-LAUNCH EMAILS
What is User Experience?
Who are your customers?
ONLINE MARKETERS WITH
Websites
Where do they hang out?
#measureON TWITTER
How should you engage?
Build an audience early
88,000FOLLOWERS
$0BUDGET
10,000TWEETS
ROI!
$7.35COST PER SIGN UP
How to reach your customers...
!“The right growth hacker will have a burning desire to connect
your target market with your must have solution.”
Sean Ellis, Growth Hacker
You have to become a growth hacker!
GROWTH HACKER 101 HTTP://KISS.LY/GROWTHHACKER
THANK YOU!
Hiten Shahhitenism.com
DOWNLOAD: http://kiss.ly/kissmicroconf2012