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Lessons learned from testing prototypes in real life Tilen Travnik, Dlabs @tilentravnik

Post on 22-Oct-2014

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As one of the Product Discovery facilitators at D·Labs I came across some mind-blowing revelations while testing product prototypes in real world. From leaking caps on whiskey tasting packs to printout reports being unreadable by chemical company technician in the lab. My aim is to demonstrate the power of simple ways to test parts of complex products in order to make them more relevant. Lots of picutes, a few words. Hopefully some laughs.

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Page 1: Lessons learned from testing prototypes in real life

Lessons learned from testing prototypes in

real life

Tilen Travnik, Dlabs@tilentravnik

Page 2: Lessons learned from testing prototypes in real life

A short story about people wearing special clothing ... and

prototypes.

Page 3: Lessons learned from testing prototypes in real life

&

Page 4: Lessons learned from testing prototypes in real life

&

Page 5: Lessons learned from testing prototypes in real life
Page 6: Lessons learned from testing prototypes in real life

A prototype is an early sample, model or release of a product

built to test a concept or process or to act as a thing to be replicated or learned from.

Wikipedia

Or for your boss: “A way for us to save lots of money by

doing stuff with paper first.Sign here Bob!”

Page 7: Lessons learned from testing prototypes in real life

Case 1

Page 8: Lessons learned from testing prototypes in real life
Page 9: Lessons learned from testing prototypes in real life

Case 2

Page 10: Lessons learned from testing prototypes in real life
Page 11: Lessons learned from testing prototypes in real life
Page 12: Lessons learned from testing prototypes in real life

Typical web/mobile product development phases

IdeasUser

Stories Wireframes Prototypes Products

Fre “Free € € €€€€€€

Damn Users :|

Page 13: Lessons learned from testing prototypes in real life

Levels of Prototype

• Paper & ink (cards, fipcharts, whiteboards)

• Digital (PPTs, Appcooker, Popapp, Axure ...)

• Technologycal (HTML or other)

• Physical (3D printing, handcrafting ...)

• Mental :)

Page 14: Lessons learned from testing prototypes in real life

Types of feedback

•Hypotesis validation

• Pricing/framing

•Weaknesess, defects

•New ideas

• ...

Page 15: Lessons learned from testing prototypes in real life

Extracting data

• User testing (video, observers, listening)

• Analytics

• Inspection after use

• Telemetry

Page 16: Lessons learned from testing prototypes in real life

That’s nice.

Page 17: Lessons learned from testing prototypes in real life

But where are the freaking lessons?

Page 18: Lessons learned from testing prototypes in real life

Be creative.Use stuff laying around.

Page 19: Lessons learned from testing prototypes in real life
Page 20: Lessons learned from testing prototypes in real life

Make it look intentional.White box, white lables.

Page 21: Lessons learned from testing prototypes in real life

Test the whole product cycle.Manufacturing, shipping, on the shelf, usage ...

Page 22: Lessons learned from testing prototypes in real life

Test in real enviroment.Noise, gloves ...

Page 23: Lessons learned from testing prototypes in real life

Use real numbers and vocabulary.An incorrect sum can distract the user. NO Lorem Ipsum!

Page 24: Lessons learned from testing prototypes in real life

Thanks!


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