lessons learned from selling wordpress themes

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follow me @noeltock Lessons Learned from Selling Themes Noel Tock – Owner of Theme Force

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Post on 25-May-2015

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Theme Force until recently mostly sold WordPress Themes and has now gravitated towards a Web Application, this presentation are the few slides I used to discuss it all.

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Page 1: Lessons Learned from Selling WordPress Themes

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Lessons Learned from Selling Themes

Noel Tock – Owner of Theme Force

Page 2: Lessons Learned from Selling WordPress Themes

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About Theme Force

Page 3: Lessons Learned from Selling WordPress Themes

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Page 4: Lessons Learned from Selling WordPress Themes

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#1 You are what you Ship.

Page 5: Lessons Learned from Selling WordPress Themes

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#2 Solutions, not Shortcodes

Page 6: Lessons Learned from Selling WordPress Themes

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Page 7: Lessons Learned from Selling WordPress Themes

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Page 8: Lessons Learned from Selling WordPress Themes

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Generic Theme

+ Industry Design Elements

+ Industry Functional Elements

End-UserSolutions

$35

$50

$200

$400+(c. $35/pm)

Web Designers

Web Designers / Enthusiasts

Web Enthusiasts

Business Owners

Page 9: Lessons Learned from Selling WordPress Themes

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#3 Selling

Page 10: Lessons Learned from Selling WordPress Themes

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SEO Landing Pages Pre-Sales Support

Page 11: Lessons Learned from Selling WordPress Themes

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Page 12: Lessons Learned from Selling WordPress Themes

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Page 13: Lessons Learned from Selling WordPress Themes

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Page 14: Lessons Learned from Selling WordPress Themes

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#4 Mobile Infrastructure

Page 15: Lessons Learned from Selling WordPress Themes

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Page 16: Lessons Learned from Selling WordPress Themes

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#5 Great Partners

Page 17: Lessons Learned from Selling WordPress Themes

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Q & A