lessons from prometheus real estate: how to unite employees, customers, & communities through...
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See the FULL WEBINAR RECORDING HERE: http://info.cafegive.com/Successful_Cause_Campaign_Prometheus_Real_Estate How can you use social media to unite employees, engage more customers, and create lasting change in your communities? Join special guest Jessica Johnson from Prometheus Real Estate Group to answer this key question. Using examples from Prometheus' hugely successful POrCH cause marketing campaign and community giving programs, Jessica will talk about ways to inspire your team as well as your community to be more involved with your brand through cause-driven social media marketing. Highlights: *Tips and best practices for inspiring action among employees *How to build awareness and get buy-in for your community impact & social media initiatives *Ideas for building a media strategy around your *Insights on collaborating effectively with multiple partnerTRANSCRIPT
Insights from Prometheus Real Estate Group
Use the Chat to ask questions
Introduce yourself!
Stephanie Arendt
Alan Robinson Marketing Director
CafeGive Social
Jessica Johnson Reputation & Social Impact Manager
Prometheus Real Estate Group
• Why cause marketing is a powerful tool to unite
customers, employees, & communities
• Prometheus: Insights from Make A Ripple 2013
Campaign & Prometheus POrCH & Recent 2014
POrCH events
• 5 Tips for Engaging Employees & Communities
We deepen connections
between companies & their
community partners,
nonprofits, & members
using the power of social
media
No, it’s necessary
consumers wish more products, services, & companies supported causes
consumers would switch brands to ones that support causes
83%
91%
brands
engage in
cause
marketing
Talent
Engagement &
Retention
Connect to
Cause-Minded
Consumers
Jessica Johnson Reputation & Social Impact Manager Prometheus Real Estate Group
Prometheusapts
PrometheusRealEstateGroup
Prometheusreg
Iam_Home
{ Metropolitan Apartments, San
Mateo, CA
{ 550 Moreland Apartments, Santa
Clara, CA
Sanford Diller - Founder
Engagement To Be Proud Of… • 10,337+ All Time Hours Reported
o This means almost EVERY
PROMETHEAN has volunteered at least once for 4-8 hours!
• 200+ Volunteer organizations reached
• 76% of POrCH site visitors were
considered “new” traffic
• Users spend an average of 3 minutes on our site
Let’s Jump In!
Find the Right Cause & Non-
Profit
Brand It!
Inspire Your Ambassadors
Create Tools
Report Out
Celebrate
Our Cause Marketing Flow
Vendor Partners
Non-Profit Partner
Find The Right Cause Making miracles in our communities, one
wish at a time!
Brand It! Yes. All of it!
Parent & Child
Fundraising Pages
Inspire Your Ambassadors & Create Tools
Inspire Your Ambassadors & Create Tools
Report Out Regularly…
NON-PROFIT PARTNER REGION GOAL & MATCH START PROGRESS
Make-A-Wish Greater Bay
Area BAY AREA $20,000 $20,000 $12,000
Make-A-Wish Oregon
OREGON $6,000 $6,000 $3,000
Make-A-Wish Northeastern CA, Northern
NV
SACRAMENTO $5,000 $5,000 $2,000
Make-A-Wish Greater Los
Angeles
SOUTHERN CALIFORNIA $4,000 $4,000 $1,000
Make-A-Wish Alaska &
Washington WASHINGTON $7,500 $7,500 $3,000
Report Out Regularly…
What Made It Successful
1. Touching On People’s Passions
2. Spreading Ownership
3. Executive Support
4. Strong Branding
5. Make it effortless!
6. Freedom!
What We Learned:
DO 1. Use a 3rd Party App
2. Start working with non-profit partners
early
3. Get internal buy-in
4. Keep your campaign going in other ways
Now We Celebrate!
Best Places to Work 2014-San Francisco Bay Area
Prometheus Real Estate Group, Inc. is number 8 Among large Best Places to Work, with 600 employees and headquarters in San Mateo. Jaclyn Safier is President.
Let employee’s passions
drive your causes
• Ask employees
what issues they
care about
• Learn what’s
happening in your
regions at the
macro level
#1
Do the leg work
• Get buy-in before
launching your
campaign from all
levels
• Be organized, but
avoid top-down
approach
#2
#3 Use multiple channels
• Use a mix of channels
& media
• 3rd Party apps for ease
• Connect online & offline
impact
#3 Use multiple channels
Reward involvement
1 in 5 companies offer PTO for volunteering
#4
Giving in Numbers survey by the Committee Encouraging Corporate Philanthropy 2011
#5 Report Impact *Climate Ride 2013
CSR Report
Contact Alan at [email protected]
@cafegive
CafeGiveSocial
@PrometheusApts
Prometheus
Contact Jessica at [email protected]