lessons from mozilla · about:mozilla •mozilla project started in 1998 within netscape •mozilla...
TRANSCRIPT
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Lessons from MozillaNASA NHHPC WorkshopJan 19th 2011, Houston TX
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7 insights, 2 problems& some thoughts
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Pascal
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Warning:Your milage may vary
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First, some context
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Mozilla is…
1. a global, open source project
2. a community of thousands of creators
3. a mission-oriented organization
4. a public benefit company and subs
5. the maker of Firefox & Thunderbird
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In other words…
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Most popular search engine?!
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But then…
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Mozilla’s Mission:To promote choice and
innovation on the Internet
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seriously.that’s it.
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The Web is too important
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about:Mozilla
• Mozilla project started in 1998 within Netscape
• Mozilla Foundation started in 2003
• approximately 350 paid staff in 20 countries
• 40% of code contributed by volunteers
• testing community of 20,000+
• current reach is more than 400 million users
• global browser market share >25%
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Now…
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7 insights, 2 problems& some thoughts
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Insight #1
Superior Products Matter
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Look at some big successes…
All are known for being best-in-class for users
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Without excellentexperience & utility,
the rest is meaningless
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Insight #2
Push (most) decision-makingto the edges
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http://upload.wikimedia.org/wikipedia/en/d/d2/
Internet_map_1024.jpg
The Strongest Open Systems are Chaords
1. distributed decision-making2. nodal authority3. ways to route around
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1. exhibit characteristics of both chaos & order
2. regularly yield surprising innovation
3. highly robust & scalable systems
Examples: the Internet, Visa, Wikipedia
Characteristics of Chaords (coined by Dee Hock)
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Mozilla is a Chaord
1. high agreement on core values
2. decision-making rests with module owners
3. groups have distinct ways of working
4. many decision-makers outside the “official” org
5. communication is central
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Insight #3
Communication will happenin every possible way
(so make sure it’s reusable)
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People will communicate in every useful way possible
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Wikis
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Blogs (and especially, Other Peoples’ Blogs!)
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Our main channels: Bugzilla, IRC & newsgroups
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Increasing: video, audio & chat
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And very frequent real-life get-togethers
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Key: Make every conversation (re)usableby as many people as possible
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Insight #4
Make it easy for yourcommunity to do the
important things
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SuMo, QMO, SFx
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Localization
Firefox ships in 80 languages;79 of them localized by volunteers
Making it easy is a huge priority
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Our focus now (increasingly) is onmaking it easier to help others do more
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Insight #5
Surprise is overrated
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Surprise is the opposite of engagement
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Goal is to increase theinner circle of participation
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Surprising to some…
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Goal is to have growing inner circle –ideally everyone should feel included
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Insight #6
Communities are not markets:members are citizens
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Citizens are more than consumers,are more than bystanders,
are more than stakeholders
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They are us.We are them.
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The best citizenschallenge the status quo,
propose improvements andmake the conversation richer
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They don’t just make products betterThey make them what they are
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Insight #7 (meta-insight)
The key is the art of figuringout whether & how to apply
each of these ideas
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1. Superior Products Matter
2. Push (most) decision-making to the edges
3. Communication will happen - make it reusable
4. Make it easy to do the important things
5. Surprise is overrated
6. Communities are not markets
7. Figure out whether & how to apply these ideas
The 7 Lessons
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Experiment! Try things!Measure where possible
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There are real problems, of course
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Problem #1
Engaged citizens are noisy
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Citizens are noisy…
“I love tabs!”
“Everyone uses tags,not bookmarks.”
“My mom doesn’tunderstand tabs.”
“OpenID is the future!”
“What’s with thedirty house?”
“Nobody uses the ‘Go’ button.”
“There should bea preference setting.” “Add support for
BitTorrent.”
“Fitts’ says biggerbuttons are better.”
“Add support forOgg Vorbis.”
“That’s great!”
“That’s awful”
“The profile managershould be redesigned.”
“Closebuttons are better atthe end of the tabstrip.”
“The URL bar shouldbe removed.”
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…and demanding…
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…and contradictory…
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…and vital.
They help products & technology & organizations make hard decisions
in the right way.
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Problem #2
At scale, there are no maps
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Actually, there are maps…
But they’re everybody else’s maps,and not really yours
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Dragons everywhere…
http://en.wikipedia.org/wiki/Carta_Marina
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Key is defining what you care about,how to measure it and
how to communicate litmus tests
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Postscript
Some thoughts about the future
or:
Stuff which keeps me up at night
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Thought #1
Keeping things open
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vs
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(Adam Smith)
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Thought #2
Evolving with the Web
(The Web beyond the Browser)
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Thought #3
And more themes emerge…
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You & Your Friends
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Do it for Me
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The Data Economy
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