lesson from the world best marketing leaders and their strategies

8/2/2019 Lesson from the world best marketing leaders and their strategies

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Lesson from the world best marketing leadersand their strategies

Latifa Rahman Bidita1

Abstract: In this very world there are many successful people which we all lookafter and consider them as the icon of our lives. People who have beensuccessful in many phases of their lives. They are also ordinary human being likeus, but the question might arise, what extra element make this people formordinary to extraordinary. They follow some strategies of their own which makesthem successful in their life. They put some extra ingredients, gathered fromtheir experiences and of course from their own innovation and create their ownrecipe of success. This paper employs the story of some business minds, howthey have come so far and what special strategies they have used to reach the

peek of success.

Keywords: marketing leaders, entrepreneur, marketing, strategy.

Discussions: Marketing minds peoples are very conscious about their strategicplanning process. In this world there are many Marketing leaders. They alwaysmaintain their own way to run a successful business. These people are inspiringcontributions to the field of global marketing, sales, pricing, and related strategy.As all know reflecting marketing is very important for business. In this list all thegreatest management thinkers description about their marketing strategy.Leaders fortitude is encouraging us to learn more about the value of business.

These 12 leaders promote their high strategy but seems simple strategy as well

as focused the valuable foundation in the business.

There are a number of marketing leaders but the most pronounced of them aregiven below:

1. Bill gates: Bill gates are the innovator of Personal Computers. He believesin faith and dreams and his goal is to put a PC on every home and he achievedhis target. Now he is the second billionaire person in this world because of hisclear for his own strategy. A simple strategy he believes that must have pureand deep consciousness about the business.

2. Steve Jobs: He is best marketing mind person and his marketing style isconsidered by some to be aggressive and demanding. He is a creator of Apple(A mobile device company) and earned highest revenue then Nokia, Samsungor Sony mobile businesses. His marketing strategy is based on:

Innovative brand producing like touch screen gestures.

Re-use on the product.

3. Sam Walton: Sam Walton is the founder of Sams club and the worldfamous store Wal-Mart. He is well known for his marketing skill and attention.

1The writer is an undergraduate student of Business administration at theDaffodil international University (DIU). She has majored in Marketing. Her favorite

arenas of interest include brand advertising, International business, IntegratedMarketing Communication.


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He is a good visionary person and constructs a line of discount stores thatwould provide more value to its customers and competitors. His extremestrategies are:

Good understanding to the customers.

Respect the team of associates.

Building slow and steady growth.

4. Walt Disney: Walt Disney is a great Hollywood Animated Movie Maker. Hisgreat strategy is to focus the Animation character into different streamedentertainment product including television, books etc.

5. Peter Drucker: Peter Drucker is the father of business consulting and verywell known for his writings on decentralization and signification. His strategy isto think about the workers and responsible to serve the best for the customers.

6. Warren buffet: Warren buffet is a discipline and ethical person. His way of

thinking about marketing sector is well organized. He is the best in investing inbusiness. He is also a public spirited person. Mentioned that he has somebrilliant strategy about marketing sector:

You have to know about your weakness and strengths.

Dont take yourself too seriously, but take what you do especially for your stakeholders- very seriously.

To treat money as a tool, not a ticket to immortality.

Focus on the fundaments; practice them with the ruthlessdiscipline of a master.

7. Tom Peters: He is well known of American writers and business

management practices. One of the best strategies of him is Love yourCompetitors, which has lots of meaning indeed. His marketing thought is widelyacceptable. He believes

Marketing is ultimately responsible for the customer andchannel experiences.

A person ultimately utilizes their job by design, pricing,audience selection, messaging, etc. which create a goodpositions in the market.

8. Jim Collins: He wrote outstanding clear titles of his books as well as itscontents. One of the books is Good to great In this book, he describes why

some companies make the lead and others dont. Use core techniques or identity

Active instruct of employees into ideological commitment tothe company.

9. Al Ries: Al Ries is a marketing professional and author. He is also co-founderand chairman of the Atlanta-based consulting firm. In his marketing strategy,

Marketing is not selling. Marketing is building a brand in themind of the prospect

To be a good marketing person you have to know all thesetactics, and then you have got to select the right tactic to win

your particular battle.


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10. Philip Knight: He is the Chairman and CEO of Nike company. He is thegreat marketing planner in the world market. One of his famous quotes is The

Trouble in America is not that we are making too many mistakes, but that weare making too few.

Focus the brand extensively on advertising

Unique advertising Positive connotations

Importance of building on brands equity.

11. Michael Porter: He is an Engineer and Economist before he specialized instrategy. He is one of the respected marketing leaders. His thinking aboutmarketing strategy is Strategy is not the same as operational effectiveness.

Strategy is making choices, trade-offs, and deliberatelychoosing to be different.

Choice of low prices in different product should depend onthe needs of selected segment.

Focusing marketing efforts of the target different narrowmarket segments and tailoring marketing mix tospecialized markets.

Focus strategy should target market segments that are lessvulnerable to substitute or where a competition is weakestto earn above average return on investment.

12. Tellman Knudson: He is Expert in Certified Hypnotherapist. Now He is theCEO (Chief Executive officer) of overcome Everything, Inc. According to hismarketing strategy

You always want to ask advice from people who aresmarter than you and people who have done what you aretrying to do, or at least something thats like what you aretrying to do.

The whole point here is getting an idea and asking lots ofquestions. It will generate more ideas, but make sure youare asking questions to people who know what they aretalking about.

Business leaders and motivational experts is a listing of famous entrepreneurbiographies. Their every strategy motivates infant industrialist people. In firstto last every strategy focus strength, weakness, growth, achievements,customer satisfaction, positive techniques, unique advertising, brand building,good understanding with people, innovative idea, market segmentation,

generating more techniques. These are influencing our different way ofthinking about marketing strategy.

As a great inspiration Leaders are configure the total bottom line of thebusiness by profitable thought. Marketing is an orientated on the actualbusiness address and communicating the people is like obligation of theMarketing strategy.

REFERENCES

1) http://www.dwsmg.com/thirty-marketing-gurus.htmlon 20..11.2011

2) http://www.marketingminds.com.au/branding/apple_branding_strategy.html on 20.11.2011
http://www.dwsmg.com/thirty-marketing-gurus.htmlhttp://www.marketingminds.com.au/branding/apple_branding_strategy.htmlhttp://www.dwsmg.com/thirty-marketing-gurus.htmlhttp://www.marketingminds.com.au/branding/apple_branding_strategy.html


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3) http://www.frugalmarketing.com/dtb/warren-buffett.shtml on 23.11.2011

4) http://www.successupermarket.com/blog/success-strategies/success-strategies-jack-welch-part-ii/on 23.11.2011

5) http://www.smmbc.ca/newsletter-7.htmon 23.11.2011

6) http://www.highertrustmarketing.com/articles/bizsuccess.html on 25.11.2011

7) http://www.marketingminds.com.au/branding/apple_branding_strategy.html on 25.11.2011
http://www.frugalmarketing.com/dtb/warren-buffett.shtmlhttp://www.successupermarket.com/blog/success-strategies/success-strategies-jack-welch-part-ii/http://www.smmbc.ca/newsletter-7.htmhttp://www.highertrustmarketing.com/articles/bizsuccess.htmlhttp://www.marketingminds.com.au/branding/apple_branding_strategy.htmlhttp://www.frugalmarketing.com/dtb/warren-buffett.shtmlhttp://www.successupermarket.com/blog/success-strategies/success-strategies-jack-welch-part-ii/http://www.smmbc.ca/newsletter-7.htmhttp://www.highertrustmarketing.com/articles/bizsuccess.htmlhttp://www.marketingminds.com.au/branding/apple_branding_strategy.html

lesson from the world best marketing leaders and their strategies

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