OCR A2 Media Studies

G324 - Advanced Portfolio in Media

Research & Planning:

“There is excellent research into similar

products and a potential target

audience.”

Practical Work:

“There is evidence of excellence in the

creative use of most of the following

technical skills: Producing material

appropriate for the target audience and

task” – Level 4, OCR Mark Scheme G324.

Audience Profile

Prompt Questions for Audience Profile

You can do this using text, images and graphs.

Think about:

Social Status Activities

Gender Associations

Employment Relationship status

Consumer Habits Interests

Be as detailed as you possibly can…

Consumer Habits:

Where do they buy their clothes? Their food? Their shoes?

Do they do a weekly shop?

What cologne/perfume do they wear? Where do they buy it?

Do they shop on line? Which sites do they use?

How do they purchase/obtain music?

Where do they spend their money?

Earnings & Employment:

How many of your audience will work? Where will they get their money from? Do they have a full time job?

To what level are the educated? Are they still in education?

Home/Social Life:

What is their relationship status? Who do they live with?

What kind of furniture do they have? What is their bedroom like?

What do they do in their free time? Do they have a busy social life?

Are they popular? How do they communicate with their friends?

Do they attend gigs? Do they attend music festivals?

Do they spend time on the internet? How long?

How many hours of TV do they watch?