CORPORATE COMMUNICATIONPrepared by Md. Faisal Imtiaz Khan MBA FacultyAmerican International University, BangladeshMANAGEMENT PERSPECTIVE IN CORPORATE COMMUNICATION**Corporate Communication

Corporate Communication

*Corporate Communication*

Knowledge in the following areas is needed from Management perspective in terms of dealing with corporate communication:

Knowledge on Strategic and Operational Management Knowledge on ResearchKnowledge on NegotiationKnowledge on PersuasionKnowledge on Language Knowledge on Prioritization

Perspective of Management

Corporate Communication

*Corporate Communication*Knowledge on Strategic and Operational Management:Developing Strategies for solving communication and public relation problemManaging the Organizations issues to ManagementDeveloping goals and objectives for the communication departmentPreparing a Departmental BudgetManaging People

Knowledge on ResearchPerforming Environmental ScanningDetermining Public Relations to your OrganizationUsing Research to Segment PublicsConducting Evaluation

Perspective of Management

Corporate Communication

*Corporate Communication*Knowledge on Negotiation:Negotiating with an activist publicHelping Management to understand the opinions of particular publicUsing theories of Conflict Resolution in dealing with publicKnowledge on the past History of the public

Knowledge on PersuasionPersuading a public that your Organization is right on an issueUsing Attitude theory in a campaign with the audienceGet Publics to behave as your Organization wantsKnowledge about the social Environment

Perspective of Management

Corporate Communication

*Corporate Communication*Knowledge on Language:Using language which is understandable to the audienceUsing language that have clarity about the messageConsidering the surrounding whether the language used in the communication is widely used or notKnowledge on the Code of Business ethics

Knowledge on PrioritizationUnderstanding the urgency and importanceConsidering the need of the audienceKnowledge on the purposeKnowledge on the segmentation of the people based on various criteria

Perspective of Management

Corporate Communication

*Corporate Communication*Tell the TruthProve it with your actionListen to the customerManage for tomorrow .. the futureConduct Public Relations as if whole company depends upon itRemain Calm, Patients and Good Humored

Code of Business Ethics/Conduct:What is right and what is wrongWhat you are suppose to do and what notWhere you are allowed to go and where notHow and whom to inform if you see any deviation of rulesHow an employee should conduct with high ethical standard

Arthur Pages Corporate Ethics

Corporate Communication

*Corporate Communication*The Global EconomyQuality of the EnvironmentIncreased Role of ManagementEmphasis on Issues ManagementProfessionalism of the PublicProliferation of Public/Splintering of Mass MarketFragmentation of the Mass MediaRapid Development of the New Media Technology Leading in Communication trendIncreased awareness of publicEmployee Relations and Industrial RelationsContinuous updating of the regulation by Regulators

Issues of Importance to Corporate Communication

Corporate Communication

*Corporate Communication*

Aspects of Corporate Communication

Corporate Communication