lesson 11: social media and networking
DESCRIPTION
Leveraging Social Media SitesTRANSCRIPT
Leveraging Social Media ToolsLeveraging Social Media Tools
Traditional Media vs. Alternative MediaTraditional Media vs. Alternative Media
Immediacy and ReachImmediacy and Reach
Geographic vs. PsychographicGeographic vs. Psychographic
Cost and ProductivityCost and Productivity
Individual vs. SocialIndividual vs. Socialcrowdsourcingcrowdsourcing
Leveraging Social Media Tools
Create an Online PresenceCreate an Online Presence
Leveraging Social Media Tools
Leveraging Social Media ToolsSocial NetworkingSocial Networking
www.stumbleupon.com
Leveraging Social Media ToolsSocial NetworkingSocial Networking
www.facebook.com
Leveraging Social Media ToolsSocial NetworkingSocial Networking
www.orkut.com
Leveraging Social Media ToolsSocial NetworkingSocial Networking
www.myspace.com
NetworkingNetworking
www.linkedin.com
Leveraging Social Media Tools
Micro-BlogsMicro-Blogs
www.plurk.com
Leveraging Social Media Tools
www.twitter.com
Micro-BlogsMicro-Blogs
Leveraging Social Media Tools
Social News and BookmarkingSocial News and Bookmarking
Digg Effect
www.digg.com
Leveraging Social Media Tools
Goals and StrategiesGoals and Strategies
- reach your target audience via the preferred platform
- user engagement
- influence and/or encourage action
- build a network or community
- evolving possibilities
Leveraging Social Media Tools
Viral marketing used to be a nice to have, now it’s essential. Word of Net is far faster than Word of Mouth - Michael Tanne (Wink)
Leveraging Social Media Tools