Unit G324: Advanced Portfolio:Drafting

Magazine Advert

25th September

Y13

below is what should be posted on all your blogs…

What should be on my blog?

Real Text Research:

• Textual analysis of at least 3 CD album covers.

• Textual analysis of at least 3 CD advertisements.

• Textual analysis of teacher music video.

• Textual analysis of a music video within the genre you want to create.

• Goodwin theory music video analysis.

• An analysis of a music video focusing on the validity of it being a postmodern media text.

• An analysis of both feminist and post-feminist readings applied to music video.

• Textual analysis of at least 5 music videos of your choice.

Track Research:

• Feedback to each other, sharing your ideas and completing the form.

• Decided on one song. Write a short paragraph on each of the songs you thought about and why you did/did not select that one.

• Obtain a copy of the lyrics, make sure you have them saved as a Word document.

• Researched the artist/band and write a paragraph long biography about them.

Initial Ideas:

• Jot down any initial ideas and present them on your blog (this could be a video or audio file).

Audience Research

• A completed audience profile.

• Initial audience research; questionnaires constructed on Google and distributed to at least 20 people.

• Analysis of the initial audience research responses.

Tips for doing well:

• Be creative. Be aware that you need to make it but make sure

it’s creative. Use your imagination!

• Follow the conventions of a ‘real’ product. If it is meant to be a

advert make sure it looks like one!

• Take your time. Don’t just scribble down anything that pops

into your head in biro. Use a pencil, a ruler for straight lines

and make sure that the examiner will know what it is going to

look like.

• Think about your audience. How will you appeal to them?

What will you do to ensure they buy your CD?

You now need to start creating some design ideas for

your practical work.

Advert

CD Cover

The most important thing is branding

Branding: “Selecting and blending tangible and intangible attributes to differentiate the product, service or

corporation in an attractive, meaningful and compelling way.”

There must be:• A sense of product recognition.• An upholding of the artists values.• Continuity in your representation.• Information about purchasing

options.Think about your use of text (fonts),

images and composition.

Advert

CD Cover

1. In what ways does your media product use, develop or challenge forms or conventions of real media products?

Notes for your evaluation…

Does this format of advert/product allow you to maximize marks?

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

awareness of conventions of layout and page design

appropriate integration of illustration and text

framing a shot, using a variety of shot distances as appropriate

shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting

manipulating photographs as appropriate, including cropping and resizing.

Matching Fonts

The Product(the CD)

Artist (similar representations)

Purchaser Info(why/how can they buy it?)

Be aware of dimensions!A4 – Portrait.It’s a magazine advert

Tips for doing well:

• Be creative. Be aware that you need to make it but make sure

it’s creative. Use your imagination!

• Follow the conventions of a ‘real’ product. If it is meant to be a

advert make sure it looks like one!

• Take your time. Don’t just scribble down anything that pops

into your head in biro. Use a pencil, a ruler for straight lines

and make sure that the examiner will know what it is going to

look like.

• Think about your audience. How will you appeal to them?

What will you do to ensure they buy your CD?

You now need to start creating some design ideas for

your practical work.