less is more
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PowerPoint. and. Less is More. So, what could go wrong?. Any of these look familiar?. clicktoaddtitle.com Leslie Harpold – Round 2. Lorem Ipsum Dolor. “Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit…”. Lorem Ipsum Dolor. Curabitur sed - PowerPoint PPT PresentationTRANSCRIPT
Less is More.
andPowerPoint
So, what could go wrong?Any of these look familiar?
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“Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit…”
clicktoaddtitle.comLeslie Harpold – Round 2
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Let’s talk about design.
What it is . . .Graphic Design is:● a strategic usage of text
● the purposeful use of pictures and animation
● focused on directing visual communication
Graphic Design is not:just making it look “pretty”.
Improving design!your
● use “dim” option with large chunks of text – sequential disclosure
● typography and fontsUse sans-serif type, no more than three stylesConsider darkest green, navy blue text
● use color blocksFrame pieces of text within blocks of light colorOrganizes information for audience
Top
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ions
Improving design!your
● picturesPictures which illustrate informationNothing ‘cause it’s cute or cool!
● background – white/light – dark textWill work for any type of lighting situation
● keep lower ¼ of slide empty or a filler – less importance
Depending on screen height and seating,not everyone will be able to see slide.
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Improving design!your
● keep images directing towards information
● sounds are found to be more annoyance than assistance
● keep text animations consistentText best read “wipe” “left”, “wipe” “down”Stay away from entering left, fly ins, anythingsurprising to audience – not a horror movie
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Improving design!your
● slides are free – don’t crowd
Allow white space around your information.
Top
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● slides are free – don’t crowd● slides are free – don’t crowd
Which font should you use?Beginning February 1, 2004, all State Department correspondence must be in ‘Times New Roman 14’.
The US State Departmentbanned the use of ‘Courier New 12’ in all official correspondence.
So should we follow the lead of the government and use Times New Roman
in all of our PowerPoint presentations?
Fonts/Blocks
● color blocks for listings of like pieces of information: three to five points or usually sub-content of key point.
use of color blocks
Example:
Design Tips
The US State Departmentbanned the use of ‘Courier New 12’ in all official correspondence.
The US State Departmentbanned the use of ‘Courier New 12’ in all official correspondence.
Which font should you use?Beginning February 1, 2004, all State Department correspondence must be in ‘Times New Roman 14’.
The US State Departmentbanned the use of ‘Courier New 12’ in all official correspondence.
So should we follow the lead of the government and use Times New Roman
in all of our PowerPoint presentations?
Fonts/Blocks
Which font should you use?Beginning February 1, 2004, all State Department correspondence must be in ‘Times New Roman 14’.
The US State Departmentbanned the use of ‘Courier New 12’ in all official correspondence.
So should we follow the lead of the government and use Times New Roman
in all of our PowerPoint presentations?
NO!
Research resultsIn subjective tests measuring how people judge the screen readability of different typefaces (from 0 to 5), most people prefer Verdana. (Hoffman, 2004)
1.24
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Helvetica
Times
Arial
Trebuchet
Verdana
Screen v. print font• Verdana, Trebuchet, Georgia, Geneva, and New
York are all examples of screen display fonts, fonts specifically designed to look good on a computer screen.
• Times New Roman, Arial, and Helvetica are actually print display fonts, fonts specifically designed to look good on paper.
• People strongly and consistently judge screen display fonts to be easier to read than print display fonts. (Hoffman)
Serif v. sans-serif• On paper, people prefer reading serif fonts—fonts
with a “tail” (like Times New Roman.)
• On screens, however, prefer sans-serif fonts—fonts without a tail (like Verdana).
• So, use serif fonts (like Times New Roman) for your handouts and a sans-serif font (like Verdana or Arial) for your on-screen presentation.
● no more than three fonts per presentation
- use the variations of a single font: example: Arial - Bold, Italic, Bold Italic - variations only count as one single font
- One for your Title and Headers- One for your content- One for an accent: “New”, “Know”, “Activity”, etc.
Typography and fontsDesign Tips
● keep to maximum of five to seven lines of informational text
● use minimal of 24 points for content information 28 points is better
use of text on slide
● be consistent with the choice of font and font size for: Headers Information text - bullet points
Design Tips
Slide Heading/Topic Heading - 32
Information text be 28
● bullet points might always be 24 pt.
Information text be 28
Information text be 28
● bullet points might always be 24 pt.
● bullet points might always be 24 pt.
Backgrounds● Stay away from any background with animation
– Ribbons.
● Use light colored backgrounds with dark text.
Unless you have a single important point.Then use a color box to frame information.
● Gradient backgrounds rarely work well.
Backgrounds● Stay away from any background with animation
– Ribbons.
● Use light colored backgrounds with dark text.
Unless you have a single important point.Then use a color box to frame information.
● Gradient backgrounds rarely work well.
Backgrounds● Stay away from any background with animation
– Ribbons.
● Use light colored backgrounds with dark text.
Unless you have a single important point.Then use a color box to frame information.
● Gradient backgrounds rarely work well.
Creative Text
Creating interesting textfor Titles and Headings.
Thin and thick lines
Smooth and RoughSans Serif fonts with
Serif fonts
W i d e spacing andNarrow spacing
Cool Colors Warm Colors
Color Value Changes Just one colorDifferent
Levelsor font size
Adding Contrast
Resource Program
PowerPoint Resource Program
program powerpoint
PowerPoint
programresourceowerpointP
Picture Placement
Placing pictures/graphics to keep audience focused.
images: helpful or hurtful
● images/graphics will not: - be distracting or annoying to the viewer - be used because they are “cute” or “cool”
Design Tips
● images/graphics will: - be relevant to the material being presented - support the ideas being explained - have a purpose or relationship to the concepts
● your audience will look in the direction of your graphic image if:
- the image has eyes - the image portrays movement - the image suggests directionality
images: helpful or hurtful
● images always look towards your information and move towards your content and printed texts
Design Tips
where does it go?
1. 2.
3. 4.
Design Tips
where does it go?
1. 2.
3. 4.
Design Tips
where does it go?
1. 2.
3. 4.
Design Tips
Directionality of graphicsDirectionality and the brain
Design Tips
● Your brain will follow repeated colors
● Shapes/images which create a point
● Easiest movement to guide is from: - left to right (increase, decrease) - downward (gravity experience)
Eye gaze pathLeft
to right
Topto
BottomDead ZoneLower Left Corner
Directionality
Design Tips
Examples of how print adsdirect your eyes … sometimes.
Directionality of graphics
Directionality of graphics
of images and clip art
When Direction Goes Bad!
Directionality
Going The Wrong Way
Dead Zone
The ‘Good and the Bad’of the Dead Zone.
Picture Placement
Strong “Downward” Designs
Key Points
● Keep graphics ‘moving’ towards your information
● Limit use of animations to two to three per presentation – be consistent
● Use plain or very light background
● Only use sound if your information makes a sound or, use small amount of music in introduction
● Keep slides free from ‘text clutter’ – use dimming
That’s all, folks!