less hurdles. more happy. cultivating innovative product design
DESCRIPTION
As a Manager of UX Design at LinkedIn, I'd like to share my personal design and leadership philosophy of “less hurdles, more happy” and deep dive on 3 principles that drive innovation in design, brand and culture at a successful company. While innovation is often perceived as this instantaneous game changing event, I believe innovation can be achieved by significant positive change that drives towards a grand vision over time. Here are some of LinkedIn’s most significant positive changes, before and after stories that yielded successful results, and specific ideas on how you can cultivate innovative product design at your company.TRANSCRIPT
Less Hurdles. More Happy.CULTIVATING INNOVATIVE PRODUCT DESIGN
Digital Web and Design Innovation Summit | 9.19.2013
Lea Ann Hutter | User Experience Design Manager, LinkedInlinkedin.com/in/lahutter @lahutter
3 principles that drive innovation in design, brand and culture at a successful company.
Less Hurdles. More Happy.
Hi!
Startups & Studios.
Teacher & Leader.
Let’s change the world together!
What drives me
Less hurdles.
Less hurdles.More happy.
What drives me
Simplify.Aspire.Transform.
What drives LinkedIn
Simplify: Design.
“Innovation is a series of small wins along a truly disruptive trajectory.” - Deep Nishar, SVP Product and User Experience, LinkedIn
Pre-Simplify 2009Start page Update feed
Simplify 2011Reduce 9 sections to 4, new design, changed start page to feed for higher engagement
Today 2013Customizable nav, cleaner design, more delightful interactions, even higher engagement
Desktop: Pre-Simplify 2009The vision: transform the profile into a reflection of your professional identity
Simplify Desktop: Guided Editing 2012Improved UX makes editing easy, increased profile completion
Simplify Desktop: New Top Card 2012Move main call to action button next to larger photo, increased all button actions
Simplify Desktop: Portfolio 2012New Feature: Add rich content and associate with Summary, Education or any position
Simplify Desktop: Skills 2012New Feature: Add endorsable skills to represent your professional qualifications
DaVinci: Internal tool for Design Patterns, Code, and Voice & Tone Guidelines
DaVinci: example of Design Patterns
DaVinci: example of Design Patterns
Members first.Leapfrog iteration.Details matter.
Simplify: Design.
Aspire: Brand.
“Vision is the dream. A company’s true north. It’s what you constantly need to be aspiring to.” - Jeff Weiner, CEO, LinkedIn
Our Vision 2011The vision: not just find a new job, but help you be great at your current job
First LinkedIn Today News in Feed 2011Top 3 headlines lead the home page, links to standalone product
First LinkedIn Today Product 2011Headlines that your connections, peers and industry are talking about
Content Ecosystem Evolution 2012Brand new design for LinkedIn Today news on desktop and mobile
Influencers 2012Follow over 400 global thought leaders sharing professional wisdom
Follow over 400 global thought leaders sharing professional wisdom
Influencers 2012
Richard Branson+2M followers
Bill Gates+1M PVs in 48 hrs
The average Influencer post receives +20k views.
iPad for “Coffee and Couch” 2012Kickstart your day and catch up in the evening with your network and industry news
Extend Reach 2013Elegant aggregator of your favorite blogs, magazines and social network updates
Extend Reach 2013Elegant aggregator of your favorite blogs, magazines and social network updates
Clear intention.Expand perception.Opportunity for all.
Aspire: Brand.
Transform: Culture.
“We hire on culture. The culture becomes the brand.” - Steve Johnson, VP User Experience Design, LinkedIn
Eat.Hack. Sleep.
LinkedIn Labs Internal Hackday winners and experimental projects
LinkedIn Labs Internal Hackday winners and experimental projects
Year in ReviewNovember 2010 Hackday Winner
The most popular email in LinkedIn history. A visual representation of everyone in your network whochanged jobs in a given year.http://yearinreview.linkedinlabs.com
Year in Review Email: Hackday design 2011
Year in Review Email: new design 2013
Hackday goes global, women, veterans, interns
Takes Hackday to the next level with more time and support to bring your product vision to life
Incubator: Executive Judges
Incubator: Executive Mentors
Incubator Products Hopscotch, an open sourced site touring platform
Incubator Products Go/book, an easier way to book conference rooms
Engage & inspire.Attract & retain talent.Accelerate innovation.
Transform: Culture.
Create effortless experiences for your company, your users,and the world.
Less Hurdles. More Happy.
Thanks!
Digital Web and Design Innovation Summit | 9.19.2013
Lea Ann Hutter | User Experience Design Manager, LinkedInlinkedin.com/in/lahutter @lahutter