leslie townsend - festival of new mr - 2014
TRANSCRIPT
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The Fes'val of NewMR 2014 would not be possible without our sponsors. Thanks to:
Our Pla'num Sponsor for 2014
Silver Sponsors
Session Sponsors
Media Partner Fes'val Supporters
• Schlesinger Associates • GMI • krea
The Fes'val of 2014
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Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR, December 2014
Keeping Pace with the Mobile World Some Reali'es, Some Predic'ons
2014 Pla9num Sponsor
Leslie Townsend Co-‐founder and CEO, Kinesis Survey Technologies United States
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Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR, December 2014
Unintentional Mobile Respondent
Micro-Polls
Location-based, Event-based triggers
• Project may or may not be Mobile Enabled/ op9mized
• A greater considera9on of this respondent pool is
required
• Require or are best implemented with an app
• Essen9al with beaconing and wearables
• Favorable for other non-‐recruited app approaches
Mobile Segments
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Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR, December 2014
Mobile IS Traditional
50% of our US Traffic is Generated by mobile
15% - 25% of DoI panelists are
recruited via mobile
Testing for mobile is no
longer an option It’s a
REQUIREMENT
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Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR, December 2014
Marketing Technology
Social Media
Big Data
Analytics
Mobile
Investing in Mobile
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Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR, December 2014
Predicting the Future of Mobile
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Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR, December 2014
Prediction One: Beaconing
Wait? What are beacons? • Beacons capture locations of consumers within a retail environment
• Different and more localized than geolocation services, geofencing, and geotracking
• Uses a small Bluetooth-enabled device to Interact with a consumer app
• Promotions • Rewards for checking out new products • Additional product information • Capture customer feedback
Communication could include:
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Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR, December 2014
Text Box
Prediction Two: Apps versus Browsers
• Ongoing development and maintenance • Development can be married across devices
• Less Flexibility/greater 9me to deployment
• Higher comple9on rates rela9ve to browsers
• BeRer suited for longitudinal/tracking projects
• Access to greater func9onality
• Control the experience
• Incopora9on of geotracking, passive metering, And other behind-‐the-‐scenes data collec9on
• Deploy within minutes/hours
• Higher dropout rates rela9ve to app
• Ideal for many project types
• Browser can manage MOST things
• Experience will differ from browser to browser
• Clumsier implementa9on via the browser
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Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR, December 2014
Prediction Three: Customizable Experiences
Respondents will be given greater control over the communications they receive
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Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR, December 2014
Prediction Four: Value Proposition
Content and technology venders will have a leg up in data collection
Devices and content will become the reward for collecting data,
even if consumers must pay for them.
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Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR, December 2014
Prediction Five: User Experience
TESTING
CONSISTANCY &
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Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR, December 2014
Prediction Six: Wearables
Full integration between devices
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Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR, December 2014
Conclusion
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Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR, December 2014
THANK YOU
2014 Pla9num Sponsor
Leslie Towsend Co-‐founder and CEO, Kinesis Survey Technologies United States
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The Fes'val of NewMR 2014 would not be possible without our sponsors. Thanks to:
Our Pla'num Sponsor for 2014
Silver Sponsors
Session Sponsors
Media Partner Fes'val Supporters
• Schlesinger Associates • GMI • krea
The Fes'val of 2014
![Page 16: Leslie Townsend - Festival of New MR - 2014](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a8524e1a28abb74f8b473e/html5/thumbnails/16.jpg)