leopard linkedinsider july 19th

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LINKED INSIDER

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Page 1: Leopard LinkedInsider July 19th

LINKED IN

SIDER

Page 2: Leopard LinkedInsider July 19th

LEOPA

RD

DIGITA

L

LEAD H

UNTER & L

INKED

INS ID

ER

Page 3: Leopard LinkedInsider July 19th

INTR

ODUCTIONS

Page 4: Leopard LinkedInsider July 19th

WHAT IS LINKEDIN?

Network with 225 MILLION people

The world’s largest

professional social

network.

Control your professional

identity online Find the

people & knowledge you need to achieve your

goals

Page 5: Leopard LinkedInsider July 19th

WHY DO I NEED TO BE ON IT?

It’s used by

your KEY

DECISION

MAKERS

Managers

Directors

OwnersChief Officers

Vice Preside

nts

Page 6: Leopard LinkedInsider July 19th

MAIN B2B BENEFIT

LinkedIn is 277% MORE effective at

generating leads than Twitter and Facebook

Page 7: Leopard LinkedInsider July 19th

B2CSuppliers

Stockists

Contractors

Asking your

network advice

Page 8: Leopard LinkedInsider July 19th

FEATURES

Profile

Feeds

Messaging

Company pages

Industry News

Follow tools

Community building

Page 9: Leopard LinkedInsider July 19th

LEAD GENERATION

• the basics on how to sell yourself and your business

Sell

•Increase your search rankings instantly in our practical profiling session

Get found

•Turning connections into clients

Convert

•Find people who already need your services and get straight to the decision makers

Network

•Finding the ideal talent for your team

Recruit

•Keeping up-to-date with the latest news from your industry and groups and keep an eye on your competitors

Learn

•Investigating premium accounts and paid advertising

Save money

•Get your own take-away tailored action plan

Practice

Page 10: Leopard LinkedInsider July 19th

GET FOUND

Profile Optimisatio

n

Selling yourself

Where do you want people to go from here?

Page 11: Leopard LinkedInsider July 19th

CONNECTIONS

How many do I need

Getting to the magic 500+

What do I do now I have

them…?

Page 12: Leopard LinkedInsider July 19th

HOW MANY DO I NEED?

What are you selling?

Is your service or product

mass market?

Needs a large varied

audience

Or is it niche and

high value?

Needs a specific narrow

audience

Page 13: Leopard LinkedInsider July 19th

HANDY LINKS

Plug-ins:  https://developer.linkedin.com/plugins

Page 14: Leopard LinkedInsider July 19th

CONNECTING

An active network to SELL your services to

People you

don’t know

People you MAY know

People you DO

know

Page 15: Leopard LinkedInsider July 19th

PEOPLE YOU DO KNOW

Does everyone you know, know what

you do?

Current colleagues

Ex-colleague

s

Ex-employees

Ex-employ

ers

CLIENTS

Previous clients

Prospective

clients

Friends

Page 16: Leopard LinkedInsider July 19th

ADD YOUR EMAIL DATABASE TO LINKEDIN

Page 17: Leopard LinkedInsider July 19th

PEOPLE YOU MAY KNOW

Page 18: Leopard LinkedInsider July 19th
Page 19: Leopard LinkedInsider July 19th

FOLLOW UP

‘Hi x,

 

Thanks for connecting with me on LinkedIn. Your work in <INDUSTRY> looks very <new and innovative> and I’d love to hear more about <subject> as I currently am doing <related subject>

If there’s anything I can help you with in the future please do just get in touch.

 

Have a great weekend,

 

Miranda

Touch base

Recognition

Interest in Industry

Helpful

Friendly (not too informal)

Page 20: Leopard LinkedInsider July 19th

WRITING THE FIRST MESSAGE

‘Hi x,

 

Great to meet you yesterday at the networking breakfast meeting. What did you think of the set-up?

 

Would love to connect with you on LinkedIn as I’m really interested in that new <training project> you were chatting about, let me know how it’s going!

 

All the best,

 

Miranda

Page 21: Leopard LinkedInsider July 19th

PEOPLE YOU DON’T KNOW

Referal?

Potential client/customer

Categorise

Follow-up

Establish common ground

Page 22: Leopard LinkedInsider July 19th

INTRODUCTIONS

Locate the member's profile.

Click "Get introduced through a connection" on the right side of the profile.

If only one person can make the introduction, the Request an Introduction page will appear.

Move your cursor over the arrow next to the Send InMail button and click Get introduced.

If more than one person can make the introduction, you may choose who you want to make the introduction.

Enter a subject for your message.

Write a message to the person who will introduce you and be clear about why you're asking for an introduction. This message may eventually be seen by the person you want to be introduced to.

Click Send Request.

Page 23: Leopard LinkedInsider July 19th

REMEMBER:

EV

ER

YO

NE I

S O

N

LIN

KED

IN F

OR

A

REA

SO

N!

Establishing themselves in their

industry

Looking for better offers, suppliers,

staff or customers

Networking

Page 24: Leopard LinkedInsider July 19th

SO

DON’T BE SHY!

It’s SOCIAL

networking!

Page 25: Leopard LinkedInsider July 19th

UPDATES TO ‘CONTACTS’

Page 26: Leopard LinkedInsider July 19th

RELATIONSHIP

Page 27: Leopard LinkedInsider July 19th

RELATIONSHIP

Page 28: Leopard LinkedInsider July 19th

ESTABLISHING YOURSELF AS AN EXPERT

Updates

Website links

Saved search

es

Groups

Company

Page 29: Leopard LinkedInsider July 19th

UPDATES

Post updates REGULARLY

Make them industry specific

Make them ENGAGING

Include videos,

photos or links to

outside sites when you

can

Page 30: Leopard LinkedInsider July 19th

USING SEARCHES

Page 31: Leopard LinkedInsider July 19th

GROUPS

Page 32: Leopard LinkedInsider July 19th

PROMOTIONS

Page 33: Leopard LinkedInsider July 19th

MEMBERS

You can freely

message anyone in the same

group as you (provided

they haven’t opted out of

this function).

Local groups are great for keeping

up to date with

events etc

Build new connectio

ns

Find NEW people to market to

Page 34: Leopard LinkedInsider July 19th

COMPANY PAGES

Page 35: Leopard LinkedInsider July 19th

FOLLOW A COMPANY – MAKE THEM FEEL SPECIAL!

Page 36: Leopard LinkedInsider July 19th

FOLLOW INFLUENCERS

Business news

Industry leaders

New equipment

and innovation

Page 37: Leopard LinkedInsider July 19th

ACTION PLAN!

Update and optimise your

profile

Think of 2-3 sets of key words or

phrases

Use your 3 saved search functions

and test what works and what

doesn’t

Post one update per week with

some engaging or valuable

information on what you’re up

to.

Join 10 relevant groups

Follow 10 relevant

companies

Start (or update) your company

page

Page 38: Leopard LinkedInsider July 19th

CONCERTED LEAD GENERATION

Building connection

s

Messages to your network

Updating your

status

Group Promotio

ns

Company Updates

Paid Advertisi

ng

InMail

Group Manageme

nt

Leopard Digital

LeadHunter

Page 39: Leopard LinkedInsider July 19th

SERVICES

Lead Hunter

Lead Hunter

360

Lead Hunter Optimiz

er