l'entrepreneur aug sep 2013
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August –September 2013
Table of Contents
Mama, I want to be an
Entrepreneur ! 2-6 Budding Entrepreneurs
Of IBS, Hyderabad 7-11
Elon Musk: A Star in the
Making 12-16
Mergers and Acquisitions:
A Saviour 17-21
Opportunities in the Cold
Storage Industry 22-25
Technology and It’s incre-
-asing Importance 26-30
TOPIC PAGE NUMBER
Mama, I want to be an
Entrepreneur! BY NIKITA KIRAN
“Watson, Come here. I have something
to show you” - Little Graham calls his
best friend. “What is it?” “I have just
achieved what uncle David Bell thinks
apparently, is impossible!” An increas-
ingly impatient Watson howls “Tell me
already, will you?” “You remember
your great grand military dad you
wanted to hear war stories from? The
one who lives across the sea? I think i
may have something that can bridge
the gap between the two of you. I call it,
The Telephone.”
An entrepreneur is someone who sees
a gap in the society and bridges it,
someone who makes a difference. A
kid still thinks his nose would grow
an inch longer every time he lies, that
there still is a
chance to
catch that
golden snitch
in the quid-
ditch match
faster than potter himself and that
Jetsons still fly their way through
mega air traffic. That the world is
still a wonderland with endless num-
ber of possibilities, where they hope
to grow into an Alice tomorrow. They
do not know what impossible is. They
do not know what improbable is. Sky
is their limit. There are so many
things to be done. So many places to
August –September 2013
go, so many friends to make, so many
chocolates to eat, So much fun to have.
And that isn’t the best thing about it.
The best thing is, It is all POSSIBLE.
Anything, everything can happen. And
they CAN. No shackles of societal
norms bind their wings to the ground.
Their thoughts are free as a bird. Their
mind is vast as the universe and be-
yond. Unfortunately the education sys-
tem around the world permanently
etches into the young unmolded minds
the possibility of becoming a lawyer,
doctor, engineer, artist, anything but an
entrepreneur reducing their vicinity for
imagination. “There is no such thing as
entrepreneurship because my teacher
didn’t teach me about it.” “How do i go
about it? I don’t know. My dad says
scientists are the Nobel ones. My father
is a scientist. I will be a scientist.”
M.B.A. “Main Bewakoof Aadmi”, is
translated as “I Am stupid”. My
mind is a blank canvas. I drew num-
bers, but the accounting professor
scolded me. He wants me to write
them. Yes, I don’t understand ac-
counting, I don’t understand what
they teach me in class. I know i want
to make money. I know how to make
them. I want to make a difference. I
want to think beyond Kotler. I want
to think beyond I M Pandey. Because
I am Myself. I don’t want to become
the next Steve Jobs or the next Gali-
leo. I want to become the first ME.
You teach an M.B.A student to go to
a company, get a job. But wait! Who
started that company again?
But just imagine if every one were to
embrace entrepreneurship in child-
hood, there would be solution to
August-September 2013
to every problem the world faces now.
This does not by any means is a sugges-
tion to prioritise entrepreneurship in
schools but at least give them the same
status as other professions. Make them
aware that this is something people do,
the misfits, the outcasts, the Steve Jobs
and the Bill Gates, the people who cre-
ate Jobs.
Lets not miss the opportunity of mak-
ing them aware, of incubating in them
the Entrepreneurial bug. And then of
finding and recognising the Entrepre-
neurial traits they exhibit. Because
what do you know. One ignored child-
hood and you might just miss on a tril-
lion dollar venture, a million new job
opportunities and a priceless change in
the society you were coveting. Teach
your kid to be independent. Tell them
to fish for themselves not serve them
on a silver platter. Give them limited
resources. See how they use it. Give
them 4 things-ice cream sticks, fevi-
col, paint brushes. See what they
come up with. Ask them to dry
clothes using materials form their
school bag. Let their curiosity linger
until it is satisfied by their own
selves.
There are early traits an Entrepre-
neur shows. One of them being Bipo-
lar Disorder. Also nicknamed the
C.E.O. disease. Steve Jobs had it. All
three C.E.O.’s of Netscape have it. .
If your kid has one too, let it be. He is
likely to make you popularly known
as the trillion dollars worth C.E.O’s
Parent, in future!
August-September 2013
Let your kid stretch his wings. Let him
choose the direction he wants to fly in.
And One day when he will look back
there shall not be a single soul on earth
because they are all flying in different
directions towards infinity, towards
limitlessness, watching, smiling at the
celestial mirror of a problem free
world.
Just one thing. As a kid sky was a limit
for you. Now pause. And then whisper
to yourself but with determination.
It still is !
August-September 2013
Budding Entrepreneurs
of IBS, Hyderabad BY SREENY VALLABH
The Placement season is fast approach-
ing our campus and everybody is
geared up for the D-Day, but there are
a select few in the campus who are
leaving no stone unturned for their own
ventures. Yes, you heard it right; IBS
has its own bunch of dreamy eyed en-
trepreneurs who work day in day out
on their ventures. This does not mean
that they don’t care about placements;
instead they want to prove their own
mettle. Some of them will pass on the
legacy to the upcoming student genera-
tions, while some may carry their busi-
ness model onto a completely new level
and start playing in a bigger arena
altogether. In a nutshell, we too have
our own mini versions of Bill Gates,
Steve Jobs, Jeff Bezos and many
more. Much like our US counter-
parts who started off their ventures
in garages and colleges, our desi boys
also have kicked off their dream pro-
jects in our very own campus.
There is a well known adage which
goes by “Where there is a will, there
is a way” but off late this has
changed to “Where there is a need,
August-September 2013
there is a way” and this way is being
led by our own set of Entrepreneurs,
who have understood the needs in our
campus and have very well kicked off
their ventures. Dr. APJ Abdul Kalam
had once told that “A dream should be
one which keeps you awake and never
lets you sleep and makes you work
hard to make it a reality”; well our
friends here in campus are implement-
ing similar ideologies and working day
in day out for their ventures. When
asked, they all would say “Where else is
a better platform to kick start”. Clearly
the campus is a livewire and bustling
with a lot of activities, in fact it pro-
vides the best platform for a start up.
In this article, we bring out some of the
ventures established in the campus and
the way in which they are propagating
their business.
Mr. EUCLEAN DRYCLEANING SER-VICES
IBS being a business school requires
its students to be prim and proper
always. Guest lectures, business dis-
cussions and placement talks require
everyone to be suited up, identifying
the need of students for a dry clean-
ing service for their suits and winter
wear. Mr. Euclean was established in
September, 2012 by Eugene Cyril,
who took the onus upon him to get
the clothes dry-cleaned. From then
on there is no turning backwards, the
venture went on to become a grand
success and continues to be the same.
Currently, it is looked after by two
more budding entrepreneurs, Ankit
August-September 2013
Dhariwal and Vibha Sharma. They
have carried forward the legacy by in-
troducing new services and special ser-
vices and have created a great goodwill
for themselves. Other ventures which
were on the same lines could not sus-
tain for reasons unknown. Mr. Euclean
stands out and stands on top of the en-
trepreneurial ventures at our campus.
PARIVAHAK CABS
The location of our campus is one of
the biggest drawbacks for our students
and especially in these days of inflation,
travelling has become a costlier affair.
The need for a cab service was essential
when the local cabs and services took
undue advantage and charge exorbi-
tantly. Parivahak cabs, came to the res-
-cue of students, which charges a
nominal fare for its cab service espe-
cially to airport and railway station
which are the most sought after
places by students. Founded by
Prakshal Lunawat and his friend, a
Parivahak cabs service has created a
market for itself with its services to
students and faculties equally.
Clearly it stands as a winner catering
to the needs of students.
AR PRODUCTIONS
Entertainment is the mantra in every
campus and movies are one of the fa-
vourite genres of students. AR Pro-
ductions is one such establishment
which has taken up the responsibility
of entertaining not only the students
of IBS but also outside the campus.
August-September 2013
The Production house has got itself few
accounts and campaigns outside the
campus and also has become profes-
sionals in their approach. Founded by
two friends Arnab Banerjee and Rohan
bhimsaria in December 2012, AR Pro-
duction was initially into movie mak-
ing, but lately they have extended their
services with professional promotional
partners. This is one venture to look
out for which is set to make it big in the
future not only in campus but on a na-
tional level.
AUTHENTIC DELIGHTS
Food is the greatest craving for stu-
dents and especially in the city of Hy-
derabad which is known for its taste,
food is a major attraction. Living on
the same lines, Authentic Delights is
one such venture which satiates the
food craving population of IBS. Serv-
ing on the platter authentic Hydera-
badi Paradise Biriyani, this venture
has become a huge success amongst
students. People wait for the very
day when Authentic Delights prom-
ises to serve the taste buds. Founded
by Anurag Agarwal, a foodie and ad-
venture freak himself, he makes sure
that the food enthusiasts are satisfied
in the campus and continue to be.
The founder looks forward to begin
his own chain of restaurant and
amuse people with his amazing taste
sensibilities.
August-September 2013
GOOD LUCK SOLUTIONS
Founded by Ankit Dhariwal and
Prateek Tyagi, this is the mini version
of Almamater.com. Ankit Dhariwal has
already created a good will for himself
with Mr. Euclean services and is carry-
ing forward his legacy with Good Luck
solutions which provides customized
apparels for corporate and Educational
institutions. They have strategically po-
sitioned themselves outside campus and
have already bagged in consignments
from IMT, Hyderabad and Axon Lim-
ited. They are one bunch of entrepre-
neurs to look out for who will surely
turn heads.
BLITZKREIG MARKETING SOLU-TIONS
In a campus bustling with activities,
marketing is one activity which is re-
quired to catch the eye of the audience.
Blitzkreig is a marketing solutions pro-
vider which takes care of the entire
marketing and brand building.
Blitzkreig ensures that a Brand Equity
is created with its marketing solutions.
Founded by four friends Swati
Sharma, Sreeny Vallabh, Ashutosh
Pandya and Nikhel Bansal. They
plan to take forward their venture on
a national level.
The above mentioned ventures are
some of the few successful ventures
and have made a mark for them-
selves in the campus. Entrepreneur-
ship is the core essence of all these
ventures. Whether or not they con-
tinue their ventures, but all of them
have a strong streak to make mark
for them in this highly competitive
world where one crushes another to
climb the ladder of success. In such a
situation, they make a mark for
themselves by moving away from the
herd and leading a whole new pack
of wolves.
August-September 2013
Elon Musk: A Star in
the Making...
There is no point in denying that we all
admire Entrepreneurs, the fact that you
are holding this magazine & reading
this article supplements that. But this is
a title we cannot give ourselves. It is a
title to be achieved and truly awarded
by the masses.
Today the word Entrepreneur means
different to different people. For die-
hard apple fans its synonymous with
Steve Jobs. For some it’s Sir Richard
Branson of virgin group of companies.
Some see it as Dhirubhai Ambani. While
some Bollywood fans see it in Rancho
of 3 Idiots. But whatever the image, it
really means only one thing
“FREEDOM TO FOLLOW YOUR
HEARTS WILL..” Living an entre-
preneurs’ life is like living the life of a
monk. Life filled with perils & spent
constantly in search of the ultimate
opportunity.
And in this journey a role model or a
north star to align our directions is
always helpful. But while searching
for a role model we generally tend to
BY ANUP S YEOLEKAR
August-September 2013
We glorify the heroes of the past and ne-
glect the ones in making. We tend to
miss the living legends amongst us with
whom we share the planet. One such ris-
ing star in the field of entrepreneurship
is Elon Musk which we cannot afford to
miss.
Born (28 June 1971) & brought up in
South Africa, to an Engineer and a Ca-
nadian born mother from New York, he
showed exceptional talent from child-
hood. His father incepted in him the
love for technology. He bought for him a
computer at age 10 which he learned to
program all by himself and later by age
12 showed his entrepreneurial flair by
developing a space blaster game and
selling it.
At 17 he immigrated to Canada & left
in 1992 to study business & physics on
scholarship at University of Pennyslvan-
ia. After earning a bachelor’s degree
in economics and physics a year later
he shifted his focus on the three most
important problems in his words “one
was the Internet, one was Clean En-
ergy, one was Space.”
On the internet front when he moved
to California In 1995 he started Zip2,
which provided online content pub-
lishing software for news organiza-
tion. In 1999, Compaq acquired Zip2
for US$307 million in cash & US434
million in stock options.
Further he co-founded X.com, in
March 2002, a financial services and
email payments company.
Later, it merged with Confinity and
further changed to Paypal, later Pay-
pal too was acquired in 2002 by ebay
August-September 2013
for US$1.5billion in stock, of which
Musk the largest shareholder owned
11.7%.
He entered in the field of space explora-
tion with his third venture SpaceX
(Space Explorations Technologies) in
2002, of which he is currently the CEO
and Chief Designer. The sole objective
was to build the worlds most advanced
rockets & spacecraft’s so that extending
human lives
to other
planets be-
comes eas-
ier. He de-
signed Fal-
con 1, the
first pri-
vately developed liquid fuel rocket to
reach Earth orbit, as well as the Falcon
9 rocket and Dragon spacecraft. SpaceX
made history when its Dragon space-
craft became the first commercial vehi-
cle in history to successfully attach to
the International Space Station on May
25 , 2012. . In 2008, NASA awarded
SpaceX a $1.6 billion contract for 12
cargo flights to and from the Internati-
-onal International Space Station, ef-
fectively replacing the Space Shuttle.
In 2010, SpaceX became the first
commercial company to successfully
recover a spacecraft from Earth or-
bit; a feat previously only achieved by
a few nations. In 2011, the company
started work preparing the spacecraft
to carry astronauts under a NASA
award. The first manned flights are
expected in 2015.
Currently working as CEO and head
of product design at Tesla Motors,
Musk oversees strategy for the all-
electric American car company he co-
founded with the intent to design, en-
gineer and manufacture affordable
electric vehicles for mainstream con-
sumers. He currently guides develop-
August-September 2013
-ment of the Model S, the world’s first
premium electric sedan, and Model X,
an SUV/minivan. Previously, he spear-
headed design of the original Tesla
Roadster, the first battery electric sports
car. Musk developed the business and
sales strategy to deliver Tesla vehicles to
consumers worldwide and forged part-
nerships with Daimler and Toyota,
through which Tesla Motors sells elec-
tric powertrain systems to those compa-
nies.
His current passion is Hyperloop a new
form of transportation which would al-
low travelers to commute between the
cities in 30 mins or less. It would be time
saving, cheap & environment friendly
due extensive use of solar power. The
major principle proposed to be used
here is of partial vacuum to reduce
aerodynamic drag.
So, what is it like to work with him?
Here is a first-hand experience by
Dolly Singh, former head of talent ac-
quisition at SpaceX, “..Working with
him isn’t a comfortable experience;
he is never satisfied with himself, so
he is never really satisfied with any-
one around him. He pushes himself
harder and harder, and he pushes
others around him the exact same
way. The challenge is that he is a ma-
chine and the rest of us aren’t. So if
you work for Elon, you have to accept
the discomfort. But in that discomfort
is the kind of growth you can’t get
anywhere else and worth every ounce
of blood and sweat..”
Another experience from John Cor-
mack “A couple of weeks ago I was
August-September 2013
trading some emails with Elon Musk
from SpaceX, and I was saying I'm ex-
cited about these virtual reality things
and other stuff, and he kind of hits me
with this 'if it's not on the path of colo-
nizing Mars or making the money to
fund colonizing Mars, then it's just not
that important.' He's making me feel
guilty for not thinking on an planetary
scale. Elon is serious about all that
stuff.”
Some consider him as the next Steve
Jobs. But who knows, he might be the
better Steve Jobs.
August-September 2013
Mergers and
Acquisitions– A Saviour
BY NEHA AGARWAL
“Mergers and acquisitions” has become
widely popular word these days. Be it
Verizon and Vodafone, Blackberry and
Fairfax Financial Group, Microsoft
and Nokia, every company is in a rat
race to acquire the company which
would be best suited to the needs and
demands of the market. Both the par-
ties get benefitted from this buying and
selling.
Mergers and acquisitions is an aspect
of corporate strategy, corporate finance
and management dealing with the buy-
-ing, selling, dividing and combining
of different companies and simi-
lar entities that can help an enter-
prise grow rapidly in its sector or lo-
cation of origin, or a new field or new
location, without creating a subsidi-
ary, other child entity or using a joint
venture. From a legal point of view,
a merger is a legal consolidation of
two companies into one entity,
whereas an acquisition occurs when
one company takes over another and
August-September 2013
completely establishes itself as the new
owner (in which case the target com-
pany still exists as an independent legal
entity controlled by the acquirer).
Blackberry and Fairfax
Blackberry, once the largest Smart-
phone seller, agreed in principle on 23rd
of September, 2013, to be acquired by
Fairfax Financial, a Canadian Insur-
ance Company, for $9 a share in a deal
worth $4.7 billion in US dollars.
Fairfax Financial is also sometimes
called The Berkshire Hathaway of Can-
ada. It is a holding company whose pri-
mary business is in insurance. It is also
blackberry’s largest shareholder own-
ing about 10% of the company’s com-
mon shares. The deal includes a break
fee of $157 million, which increases
to $262 million if BlackBerry signs a
definitive agreement before backing
away. The initial offer is pending
completion of due diligence, and it
gives BlackBerry some weeks to seek
additional offers. The beleaguered
handset vendor announced recently
that it would be laying off 4,500 em-
ployees amid losses of almost $1 bil-
lion in the most recent quarter and a
drastic slowdown in demand for its
latest-generation devices. Fairfax is
still trying to raise the financing for
the deal from BofA Merrill Lynch
and BMO Capital Markets and is not
obligated to follow through on an ac-
tual definitive agreement.
Looking at the deal, it is good enough
August-September 2013
for Blackberry. It gives them an excel-
lent opportunity to go private, out of
the public eye and try to reshape itself
and see if they can go forward as an en-
terprise focused company. The com-
pany is in a very bad shape right now.
Based on the company’s disastrous
earning warning, a deal had to happen.
Let’s pray and hope the Smartphone
maker gets itself out of this deflating
balloon.
Verizon and Vodafone
Verizon Communications agreed on 2nd
of September, 2013, to pay $130 billion
to buy Vodafone Group out of its U.S.
wireless business, signing history’s
largest corporate deal announcement.
The deal in cash and stock will give
Verizon full access to the profits from
the United States' largest mobile op-
erator, handing it fresh firepower to
invest in its mobile network and fend
off challengers in a tough market
that is fast becoming even more com-
petitive. The code name assigned to
the deal was Project River. Verizon
was Hudson and Vodafone were the
Thames referring to rivers in New
York and London. Under the terms,
Vodafone will get $58.9 billion in
cash, $60.2 billion in Verizon stock,
and an additional $11 billion from
smaller transactions in a deal that is
due to close in the first quarter of
next year. The deal will become the
third largest announced deal in the
world after Vodafone's $203 billion
takeover of Germany's Mannesmann
in 1999 and AOL's $181 billion ac-
quisition of Time Warner the follow-
August-September 2013
-ing year.
According to Verizon, they are reduc-
ing their debt level which will enable
the company to be very robust and take
opportunities if they arise. There's go-
ing to be a burst of rocket fuel in the
Verizon engine as a result of this trans-
action. However, the addition of a mas-
sive new debt load on Verizon's books,
may tie the company's hands on major
investments for some time as paying
down its debt should be a priority.
Microsoft and Nokia
Microsoft Corporation and Nokia Cor-
poration recently announced that the
Boards of Directors for both companies
have decided to enter into a transaction
whereby Microsoft will purchase subs-
-tantially all of Nokia’s Devices &
Services business, license Nokia’s
patents, and license and use Nokia’s
mapping services. The rationale be-
hind the deal is to secure the Win-
dows Phone ecosystem, as well as
accelerating Microsoft's phone mar-
ket share. Under the terms of the
agreement, Microsoft will pay EUR
3.79 billion to purchase substan-
tially all of Nokia’s Devices & Ser-
vices business, and EUR 1.65 billion
to license Nokia’s patents, for a total
transaction price of EUR 5.44 bil-
lion in cash. Microsoft will draw
upon its overseas cash resources to
fund the transaction. The transac-
tion is expected to close in the first
quarter of 2014, subject to approval
by Nokia’s shareholders, regulatory
approvals and other closing condi-
August-September 2013
-tions.
According to great people, Nokia died
because it didn’t innovate. Through
this strategy, Nokia will try to regain
back its market share. That is why it is
rightly said “To not innovate is to die.”
August-September 2013
Opportunities in the
Cold Storage Industry BY SUMIT WADHWA
Indian economy is in the eyes of the
world and investors per se with a weak-
ening Rupee and a sinking economy.
The situation howsoever bad for one
may be a complete different one for the
others. The imports being costlier for
Indian economy has put forth a situa-
tion of sorts, but at the same time it has
opened avenues in the exports end. The
export sector is experiencing a boom
and with FDI being allowed 100% inv-
-estments in retail, the market is be-
coming a hot cake for exporters. In-
dia loses almost 57% of its harvest as
waste. The Cold storage industry, an
upcoming unorganized sector is fast
catching up to improve the scenario
of wastage in Indian food industry.
With exports segment on the rise, the
Cold Storage industry is an open
field for Entrepreneurs to play with.
Realizing the Opportunity Entrepreneurs always perceive the
things differently and that is the rea-
son they often become successful
with simple things which are per-
ceived entirely in a different manner
altogether . For e.g. Starbucks, it has
completely changed the way in which
a normal coffee is consumed. These
are the ways in which entrepreneurs
August-September 2013
change the game. They look at things in
different angles and present to the
world the same thing in an entirely new
package which is welcomed by the con-
sumers. They start with limited re-
sources and differentiate their busi-
nesses through their personal efforts. If
they move and run the business right,
they can gain a foothold in the market
before they have to go head-to-head
with much bigger competitors.
Cold Storage: The Indian Scenario
The Cold storage industry is an upcom-
ing industry which is pretty unorgan-
ized currently but has huge potential in
it when organized. Currently there are
many small players who are charging
and playing according to the economies
of scale which has made it difficult to
sustain for a long time. After China, In-
dia is the second largest producer of fr-
uits and vegetables. On an average,
India produces 85 million tonnes of
vegetables and 45 million tonnes of
fruits annually. But overall contribu-
tion of the Indian economy is bleak as
the country losses about 30 to 40 per
cent of its fruits and vegetables due to
improper cold storage facilities. As
per the reports from ‘Opportunities
in Cold Chain – emerging Trends and
Market Challenges’ released during a
national summit on cold chain also
mentioned though India produce 147
million tonnes of vegetables in 2011,
the country has cold storage capacity
available for only 9 million tonnes,
leading to huge wastage.
Cold chains market in India is at a
nascent stage and is available for only
10% of agricultural produce. The co-
August-September 2013
-ld storage industry in India is esti-
mated to be close to INR 125 billion
which is expected to register a magnifi-
cent CAGR of around 25 to 26 per cent,
which will make the value of the Indian
cold chain industry to reach at an aston-
ishing figure of around INR 400 billion
by 2015 and to INR 640 billion by
2017.The industry works on hub and
spoke model and is primarily concen-
trated in few states like namely Uttar
Pradesh, West Bengal, Punjab, Gujarat
etc. Over 65 per cent of the cold storage
capacity is confined to UP and WB only
whereas majority of Indian states lacks
investments from government as well as
private players. Thus, the presence of
modern cold chain technology is mini-
-mal in many parts of the country. At
present, 90% of market is dominated
by private sector players. Further,
traditional networks of traders in
fruits and vegetables are strong thus
players are currently focusing on
piece meal operations rather than cre-
ating a complete chain right from
farm to retail.
Reasons for pursuing the industry
Opportunity seldom knocks the door,
and now is the opportunity to get into
an uncontested sector which is highly
entrepreneurial. Similarly, recogniz-
ing the key drivers in the cold storage
industry at the right time will let you
be the first mover and will get you all
the possible advantages. Some of the
key drivers which should be identified
and materialized are;
• Changing consumer trend towards
convenience and processed foods
indicate a future for greater stor-
age capacities
• Government of India’s plan on set-
ting up 30 mega food parks this is
likely propel demand for cold stor-
August-September 2013
facilities • As per the 11th five year plan assis-
tance would be provided by the gov-
ernment agencies, such as the Na-
tional Horticulture Board, Agricul-
tural Processing Food Products De-
velopment Authority, National Coop-
erative Development Corporation
and state governments, under their
respective schemes
• Schemes have been planned to get
financial support in the form of
grants which for the general areas of
India would include 50% of the total
cost of setting up plants and for
North-eastern areas of India would
include 75% of the cost
• Indian pharmaceutical companies
are increasingly seeking opportuni-
ties to supply drugs to the world
market, thus cold-chain management
practices will be required to achieve
this goal, etc.
Even though this is a almost a Blue
ocean, there are a number of hurdles
to get into this industry especially
high capital investments, power short-
age and uneven distribution of stor-
age capacity. Entrepreneurs are al-
ways risk takers and with every risk
the probability of increased profit-
ability also increases. The time is now
to get into the field as there is less
competition and huge potential. The
future is bright in this sector and re-
turns are sky high. The right strategy
will do the right magic which will
bring a new means of income to India
and also put India in the A list of com-
panies in the world.
August-September 2013
Technology and It’s
Increasing Importance BY YUKTI TANEJA
M.A. Rosanoff: “Mr Edison, please tell
me what laboratory rules you want me
to observe?”
Edison: “There ain’t any rules around
here. We’re trying to accomplish
somep’n!”
These are the words of the iconic light
bulb of new ideas, Edison, who is said
to have “Innovated the Technology.”
Because of his great invention, we have
competing firms in the market, we can
sit in light when it’s dark outside and
during occasions we lit the whole
world in magnificent colours. His one
idea showed us the “light”
Think of most irritating, vexing and
frustrating problems and then think
of technology-What it is doing and
what it can do to solve these issues.
This is how technology expands the
scope. This is one word which saves
our energy- “one-time investment,
entire life comfort.”
“Why join Navy when you can be a
Pirate?” - Steve Jobs
August –September 2013
Don’t these words point at something? An Entrepreneur! By definition it
means, “A person who organizes and
manages any enterprise, especially a
business, usually with considerable ini-
tiative and risk.”
In a common man’s language, “A per-
son who knows no rules, doesn’t live a
dogmatic life and to whom ideas come
inkling.”
Steve Jobs, the greatest Entrepreneur
of all time, followed just three simple
rules “Imagine, Innovate, Invent”
This led him to start a community in
itself, APPLE. He had just one vision,
“Computer for the rest of us” which
paved the way for the PC Revolution.
With his endurance and perseverance,
he was able to advance the immobile
PC to a movable iPad, iPhone. He be-
lieved that “After the 1st step of success,
don’t just lie down and relax, instead
do something wonderful because the
road of technology is “bumpy” and it
requires constant advancements.”
Not an entrepreneur but an innova-
tor 28-year-old Indian, alumni of IIT
Bombay and a Researcher at MIT
Sloan, Pranav Mistry has developed
“SIXTH SENSE” technology which
is a usable gestural interface device
that integrates the virtual world into
real world. It has a pocket projector,
August-September 2013
colour coded gloves and a wearable
mini-camera. The projector uses physi-
cal objects around us as interfaces and
converts them into touch-screen and
camera is to recognize hand gestures.
With this technology, we can access our
e-mails, contacts, read newspapers, and
all that we are supposed to sit and do.
Like for emails, when we draw “@”
symbol, the camera recognizes this
movement and immediately our email
opens. Similarly, for taking pictures, we
only need to move our hand in a man-
ner as if the picture is really being
taken and the camera clicks it itself.
This is because the projector, camera
and colour coded gloves are all linked
through sensors which captures our
gestures and responds accordingly. For
navigation and maps, drawing a
magnifying glass symbol opens the
map app. He is an innovator who
made life simpler and easier by con-
necting the dots.
“As long as you’re going to be think-
ing anyway, think big!”
The biggest search engine, the big-
gest invention that paved way for
many budding entrepreneurs,
Google, was started in 1996 by Larry
Page and Sergey Brin while working
on their project. Their goal was to
create a library which is capable of
storing the entire world’s informa-
tion and beyond, and wanted Google
to be 3rd portion of every human be-
ing’s brain. As known to all, Google
August-September 2013
offers several web apps that store our
data in a systematic manner, Google for
mobile synchronises the data with your
online account saving our skin from
forgetting someone special’s birthday
or anniversary or some scheduled
meeting or appointment. But Google
isn't only about “search engine”, it has
carved a new definition for technology.
Ever thought how, if, Google can make
you earn money? That’s possible with a
wide array of apps of Google
1. Google Adsense: It’s a revenue-
sharing app for all types of websites
that places ads, videos and games on
your website, targets frequent visi-
tors and for every click on those ads,
your website earns money.
2. Google Adwords: An app that
maximizes profit when your prod-
ucts are sold
online with
a popular
k e y w o r d
that’s regis-
tered with
Google ad-
hering to SEO (Search Engine Op-
timization) principles.
3. Google Moderator: A service that
ranks users opinion on issues, ques-
tions and suggestions making the
place more transparent. This can be
used by entrepreneurs to know the
most sought after thing by users and
can also delve into polling to know
their responses. Just like Barack
August-September 2013
Obama’s campaigning team, before
elections, used this service to answer
questions from public.
These are just a few very popular apps
by Google from an endless list that it
offers to us. It not only makes life sim-
ple for a service-man but also opens a
great path to the budding entrepre-
neurs. Everything is going online in the
21st century, so it’s very important to be
well-versed with technology, to move at
par with tech-savvy people so that
when demand is there, supply doesn’t
lag behind!
“Formal education can make you a liv-
ing; self-education will make you a for-
tune.”
August-September 2013
The Editorial Team of
L’Entrepreneur :
Neha Agarwal,
Sreeny Vallabh, Shristi Gupta
Akash Roy, Anup S Yeolekar,
Nikita Kiran, Sumit Wadhwa,
Yukti Taneja
Disclaimer :
The views and opinions expressed in the articles are those of the
authors and do not necessarily reflect the official policies or
views of L’Entrepreneur, Maçon or IBS Hyderabad. While rea-
sonable care is taken to ensure that the articles and other infor-
mation are upto date and accurate at the time of publication,
L’Entrepreneur takes no responsibility for any outcome or deci-
sions based on the content presented herein.
No part of this magazine or its contents may be copied, stored or
published, in any form or format without the prior permission of
Maçon - The E-Cell of IBS Hyderabad.
August-September 2013