lenticular system
DESCRIPTION
TRANSCRIPT
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lenticular system
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – [email protected]
What is lenticular printing?
Lenticular printing is based upon a special image
processing system. Once the printed image is develped,
a special transparent film formed by exceptionally thin
convex lenses is laid on top of the printed item. The
lenticular sheet recreates a visual phenomena
(parallaxes) which allows human beings to perceive
tridimensionality with just a few millimeter thick panel.
Lenticular panels can be built on 120x180 MIDI backlit
advertising structures.
The advantages1) High impact effects that are easily created;
2) Exploiting viewer’s movement;
3) Boundless and new creative spaces;4) Three-dimensional and dynamic effects;
5) A short TV spot can be transferred to a few millimeter
thick Plexiglas sheet
Viewer Movement
PointPointPointPoint of of of of
viewviewviewview 1111
PointPointPointPoint of of of of
viewviewviewview 2222
Lentycular Image
Left eyeeyeeyeeyeViewer Movement Right eyeeyeeyeeye
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lenticular system
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – [email protected]
FLIP EFFECT
Dynamics is at the root ofFLIP effect
This effect allows us to flip between two or multiple different images. Its versatility
is suited to a staggering number of very creative projects.
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lenticular system
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – [email protected]
ZOOM EFFECT
The ZOOM effect allows us to guide the viewer’s focus to a detailof a scene starting from an overview of the object.
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lenticular system
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – [email protected]
MOTION EFFECT
The MOTION “mini spot” effect displays different picture frames that produce a short animation.
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lenticular system
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – [email protected]
MORPH EFFECT
The MORPH effect displays the gradual transformation of an object intoanother.
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lenticular system
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – [email protected]
3D EFFECT
The 3D effect creates a three-dimensional illusion employing a 2-3 millimeter thick bidimensional image.
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lenticular system
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – [email protected]
COMBINED EFFECTS
3D+Flip
e.g. Ruler
Zoom+Moting+Flip
All effects can be conbined to
achieve even more astonishing
results
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lenticular system
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – [email protected]
3D EXAMPLE
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lenticular system
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – [email protected]
MOTION EXAMPLE