1. Contents Background Project Objective Survey Problem spotted Solution

2. BACKGROUND Lenovo group limited is a US $ 34 billion company into personal technology, company serving customers in more than 160 countries. It is largest personal computer vendor in the world, having recently surpassed dell & HP. Formed by lenovo groups acquisition of ibms personal computer business in 2005. Lenovo's acquisition of ibm's personal computer division accelerated access to foreign markets while improving both its branding and technology. Lenovo paid US$1.25 billion for ibm's 3. ABOUT LENOVO SMART PHONES K Series- Premium, Ultra-Slim Smartphones: State-of-the-art smartphones featuring the latest processor, display, and camera technology. S Series Elite Entertainment Smartphones: Sleek smartphones designed for video, music, and gaming with powerful processors, high resolution displays, and studio-class audio. P Series Professional Smartphones with Epic Battery Life: Extra-long battery life, IPS displays, and powerful processing will keep you connected on the road and in the office. 4. ABOUT LENOVO TABS 5. PROJECT Lenovo is targeting customers of smart connected devices of the age group 15-35 It has smart phones ranging from rs.7000-35000 and tablets from rs.9000-50000 It wants to compete with companies apple, Samsung, Micromax and many others and wants to lead the market share. 6. OBJECTIVE HOW CAN WE MAKE LENOVO AMONG TOP THREE CONSIDERED TABLET AND SMART PHONES BRANDS IN INDIA BY 2014? 7. SURVEY 8. Questionnaire Dealers & shopkeepers Customers 9. DEALERS 1. How is your business going on with Lenovo ? 2. What is the % of sale of Lenovo as compared to other brands? 3. Why is Lenovo failing in the market? 4. How is the relationship of the company with you? 5. As per your knowledge what is the future of lenovo company in smart phones and tab? 6. How is the supply chain? 7. Even if the company has good name and brand why are the sales of smart phones/tabs down? 8. What changes do you suggest the company should go for to attract customers? 10. CUSTOMERS 1. What comes in your mind when you here lenovo ? 2. What is your opinion about lenovo tabs and smart phones? 3. If you have one how do you feel about it? 4. What problems are you facing? 5. What do u want to suggest to the company for 11. SWOT ANALYSIS Strengths The Lenovo goods and services have good quality The brand recognition and traditional reputation of lenovo are very good Expanding global markets strategy of the marketing The diversification of products Owns very convenient and beautiful images Good public relationship and sponsorship 12. Weaknesses single marketing channel, the products and services are mainly sold by monopolized stores large number of product lines lie in the expansion of overseas product styles are too fewer to choose marketing sources are not rich prices are not cheap 13. Opportunities specialty business computer industry takes larger market in the world European countries market exploration, such as England, France, Italy is very strong. Division of products 14. Threats There are too many cheap products appearing in the world Competition from other brands are more pleasing to the consumer The market protect in some countries is strong Foreign exchange rate fluctuations 15. PROBLEM SPOTTED We can see that the marketing strategy of the lenovo competition is not watching competitors, and only targeting to market shares, but the lenovo must choose the correct target markets and market positioning. Lack of service centres New to this segment Lack of varieties 16. SOLUTION OF THE CASE 1. NEED OF A RE LAUNCH 2. ADVERTISEMENT 3. MUST SPONSOR SOME FAMOUS SHOW AS THEY DID IN KAUN BANEGA CRORE PATI FOR LAPTOPS. 4. IDENTIFY THE TARGET CUSTOMERS 5. K SERIES SHOULD BE MORE DEVELOPED WITH GOOD FEATURES AND MUST BE DESIGNED AS PER EXECUTIVE PURPOSE AND TRY MAKING IT A PREMIUM BRAND. 17. 6. S series with medium features and cost should target youth with sleek design and stylish models. 7. P series should be designed in such a way with minimum cost more basic features so that every common man can afford it 8. Need of service centres 9. Improvement in distribution channel 10. Brand ambassadors 18. MORE SUGGESTION FOR THE IMPROVEMENT OF THE CASE ARE MOST WELCOME 19. THANK YOU