lena magazine issue 2 lena issuu copy
DESCRIPTION
Beautiful dresses loved by independent ladiesTRANSCRIPT
the deuxieme issue
CelebrateFamilyTies
LenaN aturally beautiful dresses
loved by independent women
Lena Medoyeff Studio is designed and manufactured in Portland, Oregon.
Designer Lynn Medoff sources her fabrics from
India crafted by a family owned factory shehas had a relationship withfor over 16 years. Lena is
much loved by her Portlandclients for her simple,
naturally beautiful dresses that appeal to the
independent woman.
Contents3
Profile Nancy Chapluk Zadoff
7
Lately What’s new at the shop
15
Weddings Cape Cod FamilyAffair
19
The Works Team Lena
20Letters Proud Mama
Cover photo: http://rivandrose.com
Andrea Watkins wearing custom Lena Medoyeff Creative Direction Barbara Connelly Bruch
ProfileName: Nancy Chapluk Zadoff
Working Life: Marketing Consultant, Volunteer, Mom of 3
Home Towns: Orange County, California, Portland, Oregon
Via: Stockholm, Amsterdam, Melbourne, Australia
Current Home: Tiburon, California
Star sign: Cancer
My Look: Mixing styles. Statement jewelry. You’ll never see
me without a lipcolor and fun eyewear. Shoes are a passion
and tend to be outfit making. I appreciate how LENA’s simple
pieces act as a canvas for many creative looks both day time
casual and cocktail chic.
Shopping habits: Fast shopping. I usually don’t try things
on. I know my body well and what I like so who needs to
waste time. I have two teenage boys to tend to. Having started my
career at Nordstrom and then moving on to Nike (both of
which provide great product and costumer service), I now
lean toward shopping small boutiques because they tend to
be creative with a specific point of view. Plus I love to make
friends with shop girls on a first name basis. My former
Portland haunts know I am just a phone or text away.
What I’m wearing:
Lena Medoyeff Crop Lace Poncho
Olive Charmeuse Penelope Top
Cole Haan Booties
Below:
Petal Pink Charmeuse Penelope Top
Souchi Vino Amie Poncho
Shoes Plenty Hood River
Following page:
Forest Green Long Sol Dress
K+ M Narrow Handtooled Belt
profile 3
Top right:
Long Black Chiffon Bianca Dress
Claire Vivier Clutch
Barb’s Turquoise from Sante Fe
Below right :
Barb: Black Beaded Chiffon Jasmine Dress
Marcia Lacher Hat
Shoes Halo
Nancy: Black Organza Kathryn Dress
White Charmeuse Sash
Marcia Lacher Hat
Elbow Length Sermoneta Kid Gloves
THIS ISSUE OF LENA IS
DEVOTED TO
ALL THINGS FAMILY!
This family exudes that: Mom Thelma
Chapluk raising 7 including, our Profile Nancy
Chapluk Zadoff. Shown here with
Thelma’s granddaughter and Nancy’s daughter
Jordan Chapluk Meier.
They are rather striking and in thier
Lena apparel.
( Good genes Thelma)
Below Thelma Chapluk
Turquoise Dillu Wrap
Right: jordan Meier
Silver Dupioni Shawnell Top
Below right
Rose Festival Stevie Dress
Window DressingWe have always loved to change our window display so in honor of our shop re-model we went all out. We called this our Dior window. Masses of floral and or-ganza with touch of whimsy LOTS OF GREEN SHOWED UP AT THE PARTY!
Lately
lately 7
Moving forwardA lot has happened since our last issue. ALL our friends can be married if theychose. Oregonians can purchase Canabis legally. The Donald is running for President (imagine Melania as First Lady) and most importantly to us at Lena weremodeled our shop which we celebrated with our friends and family. Whateveryou have to celebrate it will be more special in A LENA DRESS.
Let’s party
Kelley Smith chose to reflect the natural colors of fall with dark espresso brown and pops
of pink in hues of blush and pale coral. Lena’s signature sashes allow brides to
create any color palette their hearts desire.
m e e t t h e m a k e r
R e m o d e l R e v e a l
Stevie
The New Girls
Vanessa
More like sisters really. Sharing traits like our new obsession....V necks! Some arelow and some are more demure. What we love to do atLENA is find what works for YOU. All shapes and ages lookgreat in our beautiful silk but sometimes its not what youmight first expect. The shop girls are here to help you lookyour very best.
Family TraditionsPlymouth Massachusetts
weddings 16
NEW ENGLAND WEDDING OF ANDREA WATKINS AND THOMAS HARVEY
When Thomas and I tied the knot on September 26 this year, folks came from all over to celebrate
with us at the historic house so affectionately referred to as AshAnty on Long Pond in Plymouth,
Massachusetts.
After 5 years as a Shop Girl at Lena Medoyeff Studio the notion of wearing anything but a Lena
dress was out of the question. The question remained: Would I be a mystical, sparkly mermaid bride?
Would I wear a lacy, bias dress that harks to the feminine freedom of the 1920s? Would I wear a sexy,
modern silk charmeuse "Liz" dress that shows off my curves? As the time came for me to pick out a
real wedding dress - and settle on one of my many fantasy "looks" - I decided to go with a comfort-
able dress that celebrates the one thing my sweet groom wanted to see: ME.
So, my good friend Lynn designed something she knew I would love. My only criteria was that it
be pink. A perfectly pale pink embroidered silk dress was the result, and I loved every single thing
about it. I was comfortable, happy, and confident. And that love and beauty that surrounded Thomas
and I on our wedding day was heightened by the love wrapped around me by my gorgeous Lena
dress. The love from Lynn, Alison, Kristin, Tanya and Barb was with me on that day in the woods in
New England, so far from my Oregon roots.
photography :http://rivandrose.com
Andrea choose a pink custom made LENA gown created by Lynn Medoff to complimenther Oregon vibe in New England (elements of historic Oregon, with Pendleton wool pen-nants and coasters as goodies for guests); Oregon wines (and New England beer); tablesnamed after special places to Thomas and Andrea, such as "Goose Hollow", "Burnside","Doug Fir", "Willamette", and "Astoria." We love the colorful flowers!
]
wedding am
Shop GirlName: Alison
Home Town: Florida
Via: Lynchburg, Virginia
Current Home: Tigard, Oregon
Star sign: Aquarius
How long have you been part of the lena family? I’ve worked with Lynn for over 4 years but have been shop-
ping here for longer...it is my dream job, and it truly is a family .
What do you love most about being a Lena Girl? Seeing our customers light up when they try on something
that makes them feel beautiful, especially when they don’t think it will look good on them! The day that new product ar-
rives is always exciting. I immediately want to call my customers so they don’t miss out.
A lot of our printed fabrics come in short runs as they are made especially for us. These pieces usually sell fast.
What is your all time favorite dress?
Penelope. I love how it works on my body shape. It is a one size piece and works on almost any body type. Like many of
our customers I tend to collect them in a rainbow of colors. Seasonal and holiday colors are really fun: Reds, Golds,
Greens and fancy fabrics are arriving now.
Little known fact about allison:
She sleeps with an eye mask and in Souchi sweaters
the works 19
LettersHello Lena,
I wanted to express my happiness and joy when Hannah and I decided to buy the Julianna
wedding dress for Hannah’s wedding next July. That day will be one of the most member-
able days for me in my relationship with Hannah. My tears were for both how stunning she
looks in your dress and for the pure happiness of having been part of the experience. Hannah
was on cloud nine for the rest of the day. She absolutely loves the dress.Thank you for de-
signing such beautiful dresses. I would like toentertain a dress for me but it seems I don’t fit
your target demographics. How would we go about this with me living in Utah?
Sincerely, Ann Grech
letters 20
Hey LENA,
I wanted to write and thank you for the amazing experience it was working with everyone at
your store. My mom and I both got dresses from you for the wedding, and were both so
happy with them. We stumbled upon your store by accident as we were walking to another
store. We walked in and were immediately welcomed by an amazing staff and the so so so
adorable, Birdie. I knew that if a store had a lab in it - it was the store for me. We came in so
many times and each time was a great experience.
The staff was accommodating- even when the stress
of graduate school led to me gaining ten pounds. I
was so self conscious about that, but it was handled
so perfectly. This was the best dress ever.
Thank you so much,
Molly Bean
We’d love to help you find a dress Ann. There is a Lena dress for everyone!
LettersHello Barb:
One of my daily pleasures is checking out your web sites http;//lename-
doyeffstudio.tumblr.com; http://barbbruchdesign.tumblr.com; Lynn’s
dresses are such a perfect fit. Lynn has been showing me pictures of the
amazing remodel of Lena...a very elegant space. Your vision was right on
the mark. The Lena Quarterly was such a surprise
last night and actually brought a tear to my eye....and I guess the best
comment was WOW! You and Lynn are such talented women. I know
that Lynn treasures your friendship and I think it is wonderful. You may
know a lot of people but there are only a few that you hold dear in your
heart...a very special thing. Thank you.
Warmest Regards,
Elaine Medoff
This makes my day Elaine. Your daughter is a fine, elegant strong woman. You and Kermit are the
parents you made her who she is....though we know she certainly has a mind of her own!! I
ADORE HER as does my husband Bruce, who is very generous about my Lena habit. Bruce and I
have been very lucky in life (except for my brain tumor thing!!) The brain tumor thing, (which is im-
proving dramatically) while not a piece of MILK BAR Birthday Cake, only makes me appreciate life,
family and friends much more. Thank you.
xxoo Barbara Connelly Bruch
weddings 11
come visitfacebook
lenamedoyeffstudio.facebook.com
webwww.lenadress.com
tumblrhttp://lenamedoyeffstudio.tumblr.com
address710 NW 23rd Ave Portland, Oregon
telephone(503) 227-0011
Lena Bridal: Long White Chiffon worn backwards Bianca.
photo by: Benjamin Holtrop
Location: Columbia River Gorge.
Lena Medoyeff Studio710 NW 23rd Avenue
Portland, Oregon 97210
Swept Away