leisure magazine edition 1 20142015
DESCRIPTION
Leisure Magazine edited by 3rd year students Pem Versluijs en Carla Poelman, part of their Module @Work.TRANSCRIPT
Internship at RTL Nederland
What was your first
module like?
Utrecht
Edition 1; 2014 – 2015
Leisure Trend
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The first edition of the Leisure Magazine of the academic year 2014 – 2015! We would like to thank the
students who have helped by giving input for this issue.
This magazine is filled with a lot of information about school and about the leisure industry. We hope
you enjoy reading this issue. We wish you all the best for the coming year!
If you have any question or comments you can send an email to [email protected]
For now, we would like to introduce ourselves.
I am 21 years old and I am from
Amersfoort. I live in Leeuwarden
for three years now. At the
moment I work in a café in
Amersfoort, which is partly the
reason why I am still there every
weekend. The other part of the
reason is that my boyfriend lives
in Amersfoort. When I am
graduated I am not sure yet
what I want to do. Maybe I want
to study something else but it is
also possible I am going to start
my own company. For now, I am
enjoying my time as a student!
Pem Versluijs
Carla Poelman
I am 24 years old. I live in
Groningen with my boyfriend
and our two cats. Besides my
study Leisure Management I work
at the technical support of cable
provider Ziggo. Last year I did my
minors, both in event
management and I would like to
do my internship in the event
industry as well. Next module I will
begin with my thesis and I am
going to do some assignment
from the second year.
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Dean speaking 4
Module evaluation and lecturers 6
Meet StuRa LM 7
Internship at …. RTL Nederland 8
Sources of wellbeing; Happiness and Quality of Life 11
Meet Aris Leeuwarden 12
Theatres are back in business 14
Event Management at Stenden 16
What to attend? 18
Chantal Bleeker – Alumna 20
First year, first module 24
Help! I am going on Grand Tour 26
Editor’s choice 28
Easy cooking 30
How to study successfully 32
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Dear reader, When you read these words you will
have almost finished the first module of this academic year. Still, I hope you all had a leisurely vacation, and have returned from your holidays with a fresh mind.
A special warm welcome to all new students; we are very glad you decided to come to Stenden Leisure Management. This year we broke a record; in total 241 new students have
started with the LM course, 32 at our
facility in Emmen and 209 in Leeuwarden. 62 new students decided to go for the 2 year Associate Degree programme, the other 179 students started the 4 year Bachelor course. In our International course we have 50
students, including students from Germany, Italy, Canada, Lithuania,
Estonia, Bulgaria and England. Welcome
to The Netherlands! When we look at prior education we can conclude that about 40 percent of the new students has a HAVO diploma, 45% an MBO diploma, 3 % finished VWO, 10% has an international degree and 2%
passed the admissions test (colloquium doctum). As always, female students form the majority (65%). It will not come as a surprise to you that most Dutch
students come from the Northern provinces. This academic year we will
keep on improving the Leisure Management course. At the moment, we are working hard on refreshing our curriculum. Based on the new national LM
competence profile, we are developing inspiring and exciting new course material. A major change is that, in the
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future, students will be getting more freedom and responsibility in developing
their own learning questions. Another important issue is the communication to you. We want to inform you in time when, for example, teachers are ill or when changes occur
in the schedules. Normally, we place
announcements on Elo, so make sure you check it every day! If you have any suggestions how we can make further improvement, let us know!
For now, I wish you good luck with your studies and do not forget to take your
leisure seriously! Martin Groters
Academic Dean
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At the end of every module we ask you to fill in
the module evaluation and to give your opinion
about the lectures. We already know that it is
very difficult to provide the students with lectures
that fit their needs, the reason for this is because
every student has his or her own way of learning
and has different needs.
One student would like to get inspired and the
other one is looking for more depth into the
literature, or has the need for examples from the
working field so they can bring this into practice.
Sometimes the lecture is given by a very
experienced lecturer, and other times the
lecturer is less experienced. We try to look at the
needs of every student when we plan a lecture
about a certain topic. Still this is very difficult.
Last spring I followed an extra course on giving
inspiring and interesting lectures together with
some of my colleagues. We also learned to use
theatre techniques and to use our voice in a
more specific way. Also we have learned to
make use of the space in the room. These tips
were very useful for giving lectures.
This extra course has inspired me to give my
lectures in a different way. The making of the
new lectures took a lot of time, the result of this is
that I was very satisfied about the lecture.
Students gave me a compliment about the new
way of lecturing and other students thought the
lecture did not fit their needs. They thought it
was too difficult and too long.
In short the giving of lectures for a large group of
students is a profession. We have to practice,
listen to feedback and take courses, but it
remains difficult to fit all the needs of the
students. I would like to ask you to give specific
feedback in the module evaluations about the
lectures so that we know what the needs of the
students are, so we can adjust our lectures.
By Hilda Koops
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StuRa Leisure Management was first run by a completely other team and when they all left to go on internship, exchange or grand tour, the complete StuRa LM fell apart. Some of us have tried to pick up the pieces since then. When we started, we did not really know what to expect and we had never really heard of the StuRa. We wanted to change all of this. In our minds, the StuRa was not active enough and more problem focused, so changes had to be made.
“We want to improve the educational
programme.” Now the StuRa consists of seven students who are going to renew the concept. Leo (27), a second year student of the international stream, he is the head of the StuRa. Eileen (20) is in the events department and is in the second year of the international stream. Katja (20), a second year student from the international stream and is part of the feedback and development department. Tabea (21) is a third year student from the international stream and is in the marketing department of the StuRa. Alexander (21) takes care of the event department, is 21 years old and in the second year of the international stream. Jauke (23), a first year student of the Dutch stream, he is in the marketing department. Femke (19) is in the first year of the international stream and takes care of the feedback and development.
Starting StuRa New students starting Leisure Management became aware of us as soon as they started. They have to be aware that we are always there to help them with any problem they may have concerning school or affecting their school progress. First we started recruiting for new members and tried to formulate new concepts for StuRa and maybe a name change. This all lead to us being busy internally for the first six months but now we are finally ready to implement all of this. First off, we are no longer focussed on problems, but more on solutions. It may sound cheesy but it does help with the communication towards the teachers and the dean Martin Groters. If we can already brainstorm about solutions and pitch the ideas with the teachers, it is a lot easier to get them to implement changes. This solution based thinking will also encourage teachers to come to us with problems as well, then we can think of solutions together.
Activities As for being active, we are in the process of developing new events to attract students. Just a few weeks ago we already had a dodgeball tournament for the new international stream. This to ensure that they get to know their study coaches in a friendly and open way. This will hopefully lead to less people leaving school as they can feel more at ease with their study coaches.
“Developing new events
to attract students.” Achievements So what do we want to achieve with StuRa? A lot of things really, first the improvement of the educational programme but also things like communication between the Dutch and the international stream (another problem we felt was there during our first year). Also more events should be organised to get the different streams and years coming together to exchange knowledge and just have a great time. Further ideas and concepts will kept secret for a little bit longer but something we really want to explore as soon as possible is a feedback desk just like StuCo has every module. We have seen that they get great feedback which can and will help their education to improve. We are not afraid to learn from those that we now consider a better organisation. But through this learning process we also hope to become the best student council Stenden has to offer. If you have anything you think StuRa can help with, you can find their office in room 0.76. They are present on Tuesday from 11.00h until 14.00h. You can also contact them on [email protected]
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Ferdi Pool
22 years old
Groningen
Internship at
RTL Nederland
Hilversum
“Everyday is different.
It is so awesome!”
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RTL Live Entertainment is a full-service event company
which organises events of all sizes. The events are
sometimes RTL related (co-) productions (like the RTL-
press releases, “The voice of Holland on tour”, “GTST
Live”, the finals of “Holland’s next Top Model” and the
“RTL zomerfestival”) and sometimes other (co-)
productions (like “Voetballer van het jaar gala”, “Musicals
in Concert” and big company parties). I am working for
the productions department.
Tasks at RTL Nederland
My internship is very divers. At the office I mainly work on
events scripts, processing invoices and having contact and
meetings with all kinds of stakeholders. On event days I
guide the artists, inform staff and guests when necessary
and walk around constantly to check if everything is going
right. To see every detail of every show is something I
really like. Besides, it's awesome to get to know all kinds
of 'BN-ers' and professionals from the event industry.
I work together with two managers on the production
department. Besides productions the departments sales,
marketing, finances and the project management team
are in the same office. To be short, the production
department is executing the event. In other words,
organising, preparing and managing the whole event.
Special internship
A classmate told me about a vacancy at the RTL Live Entertainment sales department and I applied immediately. With six others I was chosen out of 75 people for a job interview. After the interview the company and I both thought that I would fit better in the productions department. I had another interview with another manager and after two weeks they called me that I was chosen to be the new employee for the productions department! Awesome! Before starting an internship School related preparation were contracts, information
forms about the company, Progress list check, meetings
with the Industrial placement department and
assignments for SLB. Other preparations were
appointments at the internship company, finding a home,
register in Hilversum, changing DUO, moving to
Hilversum, and probably a lot more!
The things I enjoy the most
is the chaos during an
event, contact with the
artists and personalities
from the world of events and
of course the kick you get
when we have set up a great
event with everything that
belongs to it! So far I do
not have things I do not
like, however I think I will
get bored of processing
invoices at a certain
moment.
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Typical day at work
On the 'office days' we wear casual clothing, on normal events and during some meetings we wear business-casual clothes or suits and on galas we wear a smoking.
On the office days I start at 9.30h and I go home around
18.00h. Around half past 12 we go lunch with the whole
department. I start my day with checking my e-mail and
answer e-mails if necessary. Then I discuss with the
managers what has to be done that day.
The day after an event I am primarily busy with taking
care of answering questions, make sure all the invoices
are processed, etcetera. When there is an event we are
busy with the preparations like the right signs on the right
places, red carpets on their places, check the cleaning,
etcetera. But also having conversations with the artists
and the crew about the when which person has to be at
what place, rehearsals and final checks.
Every day is different and is filled in differently. As said,
sometimes I am done at 18h, but the last three days there
were three events and I wasn’t home till 1 o’clock in the
night!
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Sources of wellbeing; Happiness and
Quality of Life
Visiting an ATLAS conference in Budapest
By Amber Herrewijn
It is Tuesday, the day that the New announced a huge
storm. However Martin and I managed to fly to Budapest
with a little delay. As our taxi races through the city at 1
a.m. in the morning I try to catch a glimpse of the 7th
largest city in Europe. The next morning there is rain, rain
and more rain so again our taxi window reveals little.
At the annual ATLAS conference (held in the University of
Budapest) 96 delegates travelled from 28 (!) different
countries. The conference opens with a rather awkward
presentation on tourist undergoing plastic surgery
combined with giraffes sightseeing (huh?) followed by a
presentation on wellbeing and wellness (conclusion:
sustainable is old school, wellbeing is sexy!) And
then...the first parallel sessions! A great presentation on
the effects of being European Capital of Culture and later
on a meeting with other Event specialist discussing topics
like 'retaking the city', the Eurovision Song Contest as a
knowledge platform and 'Sense of authenticity'.
The second day kicked of with a presentation on health
and happiness. Author and presenter Dina Glouberman
pointed out that turning points and new beginnings are
the heart of a healthy life. She elaborated on human
beings like snakes. Snakes shed their skin, because the
snake grows and the skin does not. Our skin is made of
our values and beliefs. And at some point you need to
take a close look at it and shed that skin. What a nice
analogy! During the parallel sessions I listened to topics
varying from the Hongkong MICE industry (MICE as in
Meetings, Incentives, Conferences and Events), to the
transfer of knowledge on a large Italian public event.
Interesting stuff from an international perspective.
In the evening a conference dinner was organised. Two
busses drove us to a 'ranch' were a horse show took
place. Some volunteers were asked to assist with the whip
(I could not resist..;-)) and whipped of the bottle of whine
in an instant) and later to dance an Hungarian dance.
There was good food and nice whine, but also the
discussion about 'staged authenticity'. How cultural was
this evening and what do we, as leisure experts, think of
being part of such a tourist product? And did we, by
visiting this place, contribute to the preservation of local
folklore or did we help to demolish it?
The next day was already the last conference day and I
reflected on my newly gained insights. The leisure and
tourism industry evolves rapidly: consumers become
presumes who need self-fulfilment, challenge and joy. But
this I already knew. I made new friends and valuable
contacts with new exchange possibilities for students and
potential guest speaker whenever in town. I gained an
international perspective on my field of expertise. But
most importantly I learned about doing research. As an
event management lecturer I am a practical person. I
pursue a managerial approach with the most optimal
outcome. However, this is not what research is about. It is
not about the result, it is about the evidence. Evidence for
your statement, assumption or hypothesis. The result is
less relevant, as long as you use the proper methodology
and the evidence is there.
Learning, living, being. Thinking about quality of life, it
made me realise that gaining and sharing knowledge is an
important thing that makes me happy. It contributes to
my wellbeing and hopefully I am able to shine a little bit
of happiness on my hard- working, over-stimulated and
eager students...
ATLAS: The Association for Tourism and Leisure
Educations was established in 1991 to develop
transnational educational initiatives in tourism and
leisure. ATLAS provides a forum to promote staff
and student exchange, transnational research
and professional development. Currently there are
member in about 70 countries.
Team photo: (From left to right) Top: Rik Pijp, Jelmer Visser, Torgrim Sommerfeldt Middle: Marquise Simmons, Tjoe de
Paula, Dexter Hope, Miles Jackson-Cartwright, Phillip Bach, Ryan Watkins Bottom: Jesse Markusse
Do you feel like doing something different in the weekend? Something sporty? Then visit a game of Aris Leeuwarden is
perfect for you!
Aris Leeuwarden is a basketball club from Leeuwarden. They play in the Dutch Basketball League since 2004, led by
coach Tom Simpson. The team consists of 10 players. Six of them are Dutch, three are from the United States of America
and one is from Norway.
There is a lot of talent in the team. One of the players even played European Championship qualifying matches. The
players all have the drive to win, passion for the game and there is a good atmosphere in the group. The boys all want to
work hard for each other, which adorns this team. The team is also known as a very social team. For instance, they
provide clinics for kids at primary schools, visit kids in the hospital and give lectures about the consequences of bullying.
The home games are played in het Kalverdijkje, that has recently been renovated. Now they play on a real NBA floor.
This wooden floor is the Rolls Roys of sports floors and can be found nowhere else in Europe than in Leeuwarden.
Do you want to see them play? Feel free to come take a look and support them! For you as a student, there is a special
deal! When you show your student card, you will get a 25% discount on the entrance fee. So gather along your fellow
students and we will see you at the game!
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Theatres are back in business!
By Pem Versluijs
Last years all businesses have been suffering from the
economic crisis. But now we finally are climbing out a
little. We were wondering how this crisis had influence on
the cultural sector – specifically on theatres – and how
they coped with the lack of financial possibilities. We
thought they might had a hard time dealing with all the
budget cuts from the government. Now that the crisis is
more or less over – if we may believe the minister of
finances Jeroen Dijsselbloem (van der Groot via nu.nl,
2014) – how that has effect on the visitor number of
theatre.
As we all know, the economic crisis has its origin in the
United States of America (Rijksoverheid, 2014). In the
year 2000 the banks took too much risk in mortgage
lending. After that the FED (central bank in the U.S.)
lowered the interest on loans to restore the trust in the
market. In 2007 the interest rate increased again and
people could not pay their mortgage which meant they
had to sell their house. This led to a loss for banks: people
could not repay their mortgage. Europe decided in 2008
to help America. The Netherlands is an export land with
an open economy, that is why the helping hand had big
consequences for the Dutch economy.
The economic crisis has also influence on our purchasing
power (ANP, 2014). The year 2013 was the fourth year in
a row the purchasing power was decreased (CBS, 2014).
In image 1 below the development of the purchasing
power of the last thirty years can be seen.
Image 1: Development of purchasing power (CBS, 2014)
Horizontal: mutation compared to the previous year in %
The next question is how the crisis had influence on the
theatres. People had less money so logically they had to
cut on things less necessary. Which means theatres
should have less visitors then before. The Rijksoverheid
(2012) mentions that the subsidised sector should have
less notice of the recession. Yes, there is a mild decrease
of the growth of the amount of visitors at that moment.
They say the subsidised sector has generally a loyal
audience which is mostly high educated, a bit older and
has a higher purchase power. The effect of the budget
cuts should be noticed in 2013 because it is defined for
four years.
.
“Youp van ‘t Hek has not always
been as known as he is now”
Nevertheless, there has been a dropping amount of
visitors as can be seen in image 2. This can be related to
the increase of the prices for theatres, cinemas and
festivals with about 25 percent since July 2009 (CBS,
2014). The increasing prices can be related to the budget
cuts of the government and to the tax increase in 2011
(NOS, 2014). Luckily this was reversed after protest but
unluckily for the visitors the prices were not adept after
that.
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Image 2: visitor number theatres in millions per year (nritmedia, 2014)
But what did the theatres do when their budget was cut?
Every theatre has it own ways to handle the lack of
subsidies. It is possible to just look at the small things like
turning off the lights but a solution can also be found in
sharp negotiations with artist agencies. According to
Pietie van Veen – former programmer of Stadschouwburg
de Harmonie – the gap of the subsidy cut can be filled by
commercial rental, bringing in sponsors and invest in
marketing to increase the promotion of performances
which can lead to more visitors. The hardest thing is that
you cannot only programme known artists, you also want
to give undiscovered talent the opportunity to expose
their self. “Youp van ‘t Hek has not always been as known
as he is now.” The visitor number can also be increased
because of reduced prices when you have a CJP pass or a
culture card. Luckily, after 5 years the visitor number
increased in 2013. This can be seen in image 2.
“The efforts have paid off”
As mentioned before the visitor number is finally growing
again. Carefully, but growing. In 2012 – when the visitor
number was the lowest – there were a total of 10,9
million people who visited the theatre. In 2013 this
number grew to 11,2 million people which is an increase
of 3% (Nritmedia, 2014). Some facts about 2013:
- +3% visitors
- +11% more tickets sold
- 33.383 performances and concerts
- 3.608 FTEs
According to Jan Hoekema – chairman of VSCD: the union
of theatre and concert hall management – it has helped to
strengthen the relationship with the audience: “The
efforts of theatres, festivals and concert halls to
strengthen the relationship with the public have paid off”.
What about 2014, can we say the visitor number will
increase again, will it remain the same or worse? DNB (De
Nederlandse Bank) says the purchasing power will
increase next year with 2,5% (NOS, 2013). Also the wages
are predicted to increase with about 0,9% compared to
2014. Despite these positive things, the Netherlands will
not be at the same economic level as it was before the
crisis started. These things will improve the purchasing
power but people have to spend their money. Looking at
the purchasing power we can say the visitor number
might increase again. But maybe people are still careful
with spending money. This means it is hard to predict
what the number will do. If we all go to the theatre, we
can help get the theatres completely back!
Would you like to go to a performance? Take a look at
“Editor’s choice” we have looked up some performances
you might like.
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Event Management at Stenden;
A unique experience!
The specialisation Event Management at
Leisure Management
By Amber Herrewijn
“Organising events and projects is an important skill of a
Leisure Manager. Events are increasingly used to intensify
customer/consumer relations, for either a brief or long
period of time. The industry has indicated that trained
event managers are so versatile and knowledgeable that
they can be employed anywhere in an organization”. A
nicely written sentence posted on the website about the
Specialisation track within Leisure Management.
Specialisation track you say?! Aha. Didn’t you know you
have the opportunity to specialise yourself and get an
additional notification on your diploma?
Leisure students have the opportunity to choose between
four specialisation tracks; Tourism Management, Sports
Management, Arts and Culture Management and Event
Management. The idea is simple; If you choose two
minors, do an internship ánd write a thesis focussing on
one of these expertise areas, you have done the
Specialisation track! Let’s take a closer look at one of the
most popular specialisations; Event Management.
“Organising events and projects
is an important skill
of a Leisure Manager.”
A Leisure Manager needs to know how to design, produce
and execute all sorts of leisure activities, especially large
and complicated events. Events have been organised
since the beginning of time as amusement for the crowd
(and to distract the people from poverty and oppression).
Today events are still organised for fun, but mostly used
as ‘live-communication’ tool to communicate with
(potential) target audiences. Event managers most
importantly work project based, and the foundation for
project management is laid in the second year of Leisure
Management with Leisure
Projects. The minors Event Management 1 and 2 continue
on project management but much more into depth,
including five other areas.
During the minor Event Management 1 (EM1) master
classes are offered, as well as a fieldtrip of ± one week to
London or another international city. In weekly sessions
you gain knowledge on design and conceptualisation,
marketing, finance and meeting architecture.
Management skills sessions support you in developing
personal leadership skills. And yeah, by the way, EM1 can
be done in Bali (Indonesia) and Port Alfred (South Africa).
Nice! During Event Management 2 you will work with and
for experts in the MICE (Meetings, Incentives,
Conferences & Events) industry that enables you to build
upon your network and master yourself in marketing,
design, leadership and programming. And if you do not
want to build upon your network in Leeuwarden, you can
go to Bangkok (Thailand), South Africa or Qatar to follow
EM2. Not bad.
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Looking for an internship, Leisure offers partnerships with
international as well as local and national partners. The
Amsterdam RAI for example is a popular place for interns.
Not only do they operate on an international level, their
quality, service ánd sustainability standards has brought
them to be a leading exhibition centre within Europe. And
many Stenden interns receive job offers and work at the
sales, exhibition or hospitality department.
Specialising yourself in Event Management means that
you are creative, can come up with solutions, that you are
a planner and that you are structured and flexible at the
same time. Many Leisure students have found their way
in the MICE industry and work organising music festivals
or travel the world organising huge events for
international companies.
Following a specialisation track means that you will get
and stay in contact with the track’s coordinator. This
person will support you in the choices you have to make
and will help you find the best placement or research
questions for your final thesis. Coordinator of the Event
Management Specialisation is Ms. Amber Herrewijn. She
worked in the event industry for years organising
theatrical events for companies up to 1.000 participants.
Besides lecturing and being an entrepreneur, she is
currently finalising her master in International Event
Management at Brighton University.
Questions on Event Management? Contact Amber at
or 06-29151365
What to attend as a Leisure Professional? We
learn a lot at our education. But it is also
imaginable that you want to see some things in
practice. These events are conferences you can
attend in your professional life as a Leisure
Manager.
EIBTM2014 18 – 20 November Tickets: website / Barcelona EIBTM is the leading global event for the meetings, incentives, conferences, events and business travel industry, taking place in Barcelona. The event gathers over 15,000 Meetings industry professionals for three days of focused business opportunities, though provoking professional education and networking to drive your business into the future. www.eibtm.com
Artiesten en Evenementen Beurs 11 – 12 January 2015 €15,00 / Beursgebouw, Eindhoven The conference where supply and demand in the event industry can meet and do business. AEB exists already for 27 years. The unique exhibition for organising events in the entertainment industry. Enjoy great diversity of entertainment and live performances. www.aeb.nl
Best of Events International 21 – 22 January 2015 From €20,- / Dortmund The Best of Events International is the sector’s leading meeting place for business communications, live marketing, event services and congress. You get the chance to meet professionals from the industries and get up to date with the latest trends in the event industry. www.boe-messe.de
Event 15 1 – 2 April 2015 Register for newsletter / Jaarbeurs Utrecht You will meet peers in an inspiring and knowledge-rich environment. The imaginative stand and the top speakers create fertile ground for making new contacts, initiate new collaborations and creating new ideas. www.event.nl
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ART Rotterdam 5 – 8 February 2015 €13,50 – €17,50 / Van Nellefabriek Rotterdam The fair to discover young art. Around the Van Nellefabriek many shows, artist presentations and exhibitions will be organised. For example by Modriaan Fund and We Like Art. Also in 2015 the twentieth year of the Cultural Treaty Vlaanderen–Nederland will be celebrated. www.artrotterdam.com
Kunst RAI 27 – 31 May 2015 €12,50 - €15,00 / Amsterdam RAI The Kunst RAI is a national art fair for modern and contemporary art from bots Dutch as well as foreign artists. A one audience fair with 60 high class galleries who reflect the diversity, quality and pluralism of the historic rich offer of Dutch art. Besides that, Kunst RAI celebrated its 30th anniversary this year. www.kunstrai.nl
Fringe Festival 7 – 31 August 2015 Edinburgh The Edinburgh Festival Fringe is the largest festival in the world and takes place every August for three weeks in Scotland’s capital city. Join in the celebration of arts and entertainment. Edinburgh too far away? There is also a festival in Amsterdam. Tickets are not available yet, but keep this in mind. www.edfringe.com www.amsterdamfringefestival.nl
Make sure you check in advance where you have to buy tickets. For some of the events you have to
register for some you do not. For others it will not be possible yet to buy tickets.
As a student it is possible to go to EIBTM for free. It is possible to go with a group of students but you
have to register in time because there are limited places.
Chantal Bleeker - Alumna
Chantal Bleeker has graduated Leisure Management in
2009. First she has studied law and when she was working
at Holland Casino she had the opportunity to study part
time Leisure Management at Stenden. Now she works in
Centraal Museum in Utrecht as head of commercial
businesses.
You have studied Leisure Management,
why did you choose for this programme?
That is the funny thing, I have never chosen for this.
Originally I studied law and after I would like to do
another education on an HBO level. I have always worked
for Holland Casino and in that time, Holland Casino had a
business school. They offered commercial economy via IN
Holland, then they had some conversations with Stenden
about offering Leisure Management. Leisure always has
been a passion of mine so when it was possible they
called me with the question if I wanted to do the
programme. The reason why I did it was that I really like
the industry. If I had to learn something I did not like, my
grades would not have been this high. If I had the chance
again, I would have made the same decision. I would
choose for Leisure and I would choose for Stenden.
How does the programme connect to the
working field?
There were a lot of students from Holland Casino in my
class, almost 80 percent. But it was still Leisure
Management, no Holland Casino Management. The
programme is so broad that you can easily switch jobs if
you want to. One learns different things from the
different parts of the industry through theory and then
you get a lecture. The lecturer is not a lecturer or a
professor who only knows the theory, the lecturer is
someone who works in the field and can tell you
everything about practice. How easy is it to connect the
theory you learned to the stories from the lecturer in
Page | 21
practice! Learning is not like high school anymore: hear it
and forget it again. You remember it because of that
connection you have made. And all those reports you
have to make in a certain way, I still do it that way..
What part of the programme was most
useful?
I actually think almost everything is useful. But for
instance English was less useful for me because we have a
lot of international visitors at Holland Casino, which is the
reason I had to talk English and German. Most useful for
me was and is my personal development.
You are head of commercial businesses
at the moment, what does this function
mean?
As head of commercial businesses I am responsible for
everything what brings in money for the museum. I am
head of three other departments. First entrance and
shop, ticket prices go via me and the prices of the things
we sell in the shop as well. The prices in the shop can be
calculated through formulas and I discuss the ticket prices
with someone else because that depends on the market.
Second restaurant and café and third the events on
multiple locations.
You are busy with companies which are
potential sponsors for the museum, how
does that work?
I have been in England lately and there museums get only
few subsidies from the government. Despite that, there
are no entrance fees. The museums in England see
themselves more as a company that has to make its own
money. This is how they are more ahead of the
Netherlands. To make it really simple: they offer packages
for other companies. The company gives money and they
get something in return for that. This really depends on
the person you have to deal with. Some find it more
important to expose their selves and some find their staff
more important so you give them a party for the
personnel in return. Nowadays you always have to give
something in return, there is no more simple and clean
sponsoring. This is why a relationship with a potential
sponsor is very important.
Being a company which makes its own money as a
museum is a bit strange because a museum is not really
commercial. You really have to keep the identity in mind.
We have to stay authentic because we are still a museum.
This is where Imagineering is important. Giving visitors an
experience is very normal nowadays. You see experiences
everywhere.
Are there any things you would like to
do in your career?
The amount of time I work here is too short to say
something about that. I always wanted to work in a
museum and that is what I do right now. If you ask me
again in half a year or a year I think I am more able to
answer this.
Do you have some advice for the current
student?
It is a shame students still choose to do their internship in
their own region. Students nowadays think more about
travelling and how many hours they are going to spend,
while this is the moment to learn the basic skills in the
industry in real life during your internship. Leisure is
something which finds place in the west of the
Netherlands, except for sports. If you want to do
something with sport, stay in the north. But doing an
internship at a bigger company will look good on your
resume, it is good for your experience and for your own
development. When you choose for your own region, that
is fine, but now you have the opportunity to work in a
bigger company. Make use of the companies through the
whole country, look a bit further then just Friesland and
Groningen. Also use the guest lecturers, they work in the
field and always have possibilities for internships. Listen
to them and give them a hand after the lesson. In that
way you are one step ahead: they already know your face
when you look for an internship.
Visit Centraal Museum? Now for
€7,50
Besides the permanent exhibition
There is Piet Paris until
30 November 2014
www.centraalmuseum .nl
Searching for an internship?
Think about Centraal Museum:
Experience event from A to Z
Searching for a subject for your thesis?
Think about Centraal Museum:
How does the sponsoring work in England
and would it work in
the Netherlands?
Page | 24
As we all know, we were very excited to be a student. A new school, finally going to learn things we might actually like, a
new city and new people which means new friends. The StudyStartWeek is always fun: a lot of new impressions, a lot of
fun games and a lot of drinking. Then we had one weekend to get back to real life because we had to start school on
Monday. On the first school day of the new school year everyone gets so much information we cannot see the wood for
the trees. Luckily it will be alright eventually even though we do not realise that in the beginning. Since the first module
is over, we were wondering how our first year students have experienced their first module. We went out to ask them.
Xander Horselenberg
From Hengelo
Before Leisure Management:
Leisure and Hospitality in Enschede
(MBO)
Stenden University in Emmen
Associate Degree
I expected that we would gain a lot
of experience in the first module.
Things like how the school works and
how to find our way in the school. I
also expected the first module to be
tough because it is all new and we
had to find a way to learn things
Stenden expects from us. The module
did meet my expectations, I had to
work hard individually to improve
myself during my study. The last
weeks were very interesting. I have
explored a whole new kind of
studying and I think it was fun as
well. I also think we have a nice
group with YE and PBL which make the
lessons more fun. Unfortunately the
schedules are very annoying, the
times lessons are scheduled are
really strange. The assignment I
like the most until now is starting
our own company with YE. It is a
great way to learn and we have to
communicate with a lot of different
people. When I have my diploma I
would like to work in a festival
organization: B2S, Q-dance or ID&T.
That is my biggest dream so far!
I expected that the first module was hard and
that it probably would be a big change
between MBO and HBO. It did really meet my
expectations because the level of education
was higher than the MBO level. I also think that
the first module was interested because
everything was new. Last weeks were very
educational. I learned a lot and it was a lot of
fun as well! For me, I think the most fun thing until
now was the Study Start Week because I have
met all new people and of course it was a great
and fun week. I also like the management skills
classes because they were very interesting.
When I have my diploma I do not know yet what
I want to do. I hope to find out during the next
two years.
Rinaldo Stopel
From Almelo
Before Leisure Management:
Marketing and Event organization in Almelo (ROC)
Stenden University Emmen
Associate Degree
Page | 25
Femke Torensma
From Emmen
Before Leisure Management:
HAVO
Stenden University Leeuwarden
International Leisure
Last year I organised some stuff on my own like a small arts festival
and a fundraising market. This is how I knew I wanted to follow the
Leisure Management programme. I expected the first module to be a
big change from my former education. I expected the school to be big
and formal. It did not meet my expectations though. I think the
school is really small and cosy. The education is not formal at all,
teachers are really nice and actually just like the students. Last
weeks were great. I really love it here. My class is nice and I met so
many fun people! The most fun assignment for me was the PBL case
in which we had to make our own Leisure poster. First I thought I
wanted to be an event manager within the arts and cultural sector
after I get my diploma. But after the fieldtrip we had, I also got
excited for the other sectors, so I am not sure about that anymore.
Page | 26
Every year students from Leisure Management are going on Grand Tour for their minors.
This year third year Leisure students are going on Grand Tour. of them are going in module three. of
them are on Grand Tour both module three and four. are going during the fourth module.
It is possible to go to one of the international Branch
Campuses in South Africa, Qatar, Thailand or Bali. We
wanted to know how students prepare their trip and why
they are going. We talked with two students about what
they do before they go on Grand Tour. Besides that, to
help all the students who are considering going on Grand
Tour or are going to one of the international Branch
Campuses Stenden offers, we asked a student who went
to Bali last year to think of some tips and tricks.
“Discover the world while you study! Stenden’s
Grand Tour creates a unique situation that
enables to develop your intercultural and
personal skills.”
According to the website of Stenden University there are
several reasons to go on Grand Tour.
Develop your talents
Be independent
Broaden your vision
Boost your language skills
Have a fantastic time
Learn to know another culture
Meet inspiring people
Esther de Groot (21) went to Bali and after that to
Malaysia for Grand Tour last school year. She has
experienced the tour and that is why we have asked her
to give some tips and tricks for the students who are
going on Grand Tour, like:
- Buy something like hand sanitizer to clean your
hands ones in a while
- Make sure you arrange your vaccinations in time
and look at your health insurance for
reimbursements
- Look for world deals of KLM, a friend of mine
bought her ticket during those deals and she did
not have to spend the €300,- I did spend
- Buy a USB stick for printing assignments
The Grand Tour office also has some tips. They told us
many students are late and sometimes too late
requesting their visa and arranging all the things they
have to arrange. Especially for South Africa there are a lot
of things to think of before you go there. Make sure you
go to the meetings and do everything in time.
Esmée (19)
Originally she is from
Switzerland but when she
was four years old she
moved to the north of The
Netherlands. In the third
and fourth module, she is
going to Bali and Bangkok.
1. Why are you going? I am going because it is
a once in a life time chance to experience the culture
abroad.
2. What minor(s) are you going to do?
Event management 1 and 2.
3. How do you prepare for such a trip?
I try to organize as many as possible in advance, this
means that I already have a passport and vaccinations.
My visa needs to be prepared too. Furthermore, I will
follow the course that is offered by Stenden about the
Indonesian language and culture.
4. Have you contacted the Grand Tour
Office? Yes I have, I wanted to know which other
students were going so I asked for list with names.
5. Why should everyone else go? Because
it is really a once in a life time chance. At this moment,
most of the students do not have many obligations
which makes it a lot easier to experience a foreign
culture!
Rick (23)
He lives in Leeuwarden. He
is going to Bali during the
third module.
1. Why are you
going? Otherwise, I
would never visit Bali
because it is a long trip for
a short break. This is a great opportunity for me to
stay for such a long period in a country like Indonesia.
In addition, I cannot think of a better location to study.
2. What minor(s) are you going to do?
In Bali, Events 1
3. How do you prepare for such a
trip? I had to request my passport again because
the one had expired. I also still have to apply for my
vaccinations and visa.
4. Have you contacted the Grand Tour
Office? I did not receive a confirmation mail about
my trip. That is why I contacted the offices. Luckily
they assured me that it was all arranged and that I
could expect my confirmation mail soon.
5. Why should everyone else go? Life is
inexpensive there and I think it is a great country to
stay. You have the chance to see some of the country
and its culture. The country also has a great nightlife –
if am informed right.. Besides that, you can follow the
minor Event Management 1!
Page | 28
Interstellar 6 November 2014 With Matthew McConaughy and Anne Hathaway. “A group of explorers make use of a newly discovered wormhole to surpass the limitations on human space travel and conquer the vast distances involved in an interstellar voyage.” (IMBd, 2014)
Ashton Brothers, Treasures 15 November 2014 €28,75 / in De Harmonie The audience and the international press calls it a “definite must see”. Their shows consist of acrobatics, music and magic. According to De Volkskrant: “Your jaws will drop in amazement and until the final round of applause they will not close.” www.ashtonbrothers.nl
Nederlands Dans Theater 1, Sleeping Beauty 27 November 2014 €27,50 / in De Harmonie A modern version of the fairy tale Sleeping Beauty. A spoiled Aurora is looking for some excitement in her life. She falls in love with a junk and an injection needle causes her to fall asleep. The Gazette (Canada) “Those who see this Sleeping Beauty will never forget it.” www.ndt.nl
Explore the North 28 & 29 November 2014 A cultural festival with the city centre of Leeuwarden as the stage for music, literature, performances and more. www.explore-the-north.nl
Jeans, Tropical Heat 29 November 2014 €26,- / in the Muzeval A Young cast presents “Tropical heat” with a mix of romantic duets, show music and sensational melodies. A bit of salsa, a pinch of folk and a big wink to theatre. A new chapter is added to the Jeans series. www.jeanstheatershows.nl
Lucky Fonz III, Neurose, geur & maneschijn 4 December 2014 €17,75 / in De Harmonie Lucky Fonz III, actually Otto Wichers, is called a troubadour. You might know from “De Wereld Draait Door” or “De Slimte Mens”. He is making a new step in his career with old and new Dutch material. www.luckyfonziii.com
Page | 29
The Hobbit: The battle of the five armies 3D 10 December 2014 “The Company of Thorin has reached Smaug’s lair; but can Bilbo and the Dwarven reclaim Erebor and the Treasure? And, if so, can they hold on to is?” (IMBd, 2014)
Miss Montreal 20 March 2015 €25,- / in the Muzeval You may know Miss Montreal aka Sanne Hans from the television series “De beste singer-songwriter van Nederland”. In October 2008 she launched her first single Just a Flirt. Now she is in the theatres with her programme S-SS-SSS-Sanne. www.missmontreal.nl
If you want to go more often to the theatre, concerts, a museum or borrow books and music from the
library, or you think it is too expensive to go, consider buying a culture card. For only €5,- you can get
a discount at Poppodium Romein, Tryater, Theatre the Harmonie, the library, Princessehof Ceramics
Museum, Slieker Film, Fries Museum and the Jeugdtheaterschool. More information on
www.culturecard.nl
Tip! Want to do something fun with your friends? Go to MR. BRIGHTS QUIZ NIGHT at Café Scooter’s.
Every Wednesday evening from 20.00. Make a team with a maximum of five persons, grab a beer and
answer those questions. More information on www.cafescooters.com
Page | 30
Every student knows the feeling. You come home after a long day of school and you still have to cook, but you do not
feel like it. The easiest thing to do? Order a pizza! Healthy or cheap? Absolutely not. We have looked up some healthy,
cheap and easy recipes for you.
Spicy spaghetti with vegetables and goat cheese
How to cook in 30 minutes?
1. Cook the spaghetti al dente according to the package instructions.
Meanwhile, heat the oil in a frying pan and fry the garlic for 1 minute.
Add the vegetables and fry until al dente. Add the chili pepper and
thyme leaves (as much as you like).
2. Pour off the spaghetti and mix it with the vegetables.
3. Put the pasta on plates and crumble the goat cheese above it.
The recipe is for four persons. These are the nutritional values per
portion. 535 kCal; 21 g proteins; 24 g fat; 59 g carbohydrates
(www.ah.nl)
Page | 31
Zucchini gratin with lemon schnitzel
How to cook in 30 minutes?
1. Place the zucchini slices on the baking tray. Sprinkle them with
parmesan cheese and pepper. Drizzle with 2 tablespoons of olive
oil.
2. Cut the schnitzels into wide strips. Grate the peel of one lemon
and save the lemon juice. Cut the other lemon into wedges.
Preheat the oven grill. Put the zucchini in the center of the oven for
4 – 5 minutes.
3. Divide the remaining oil over two frying pans. Bake the meat in a
pan for about 3 minutes per side and stir the rösti in the other pan.
4. Remove the meat from the pan and add the lemon juice, 4
tablespoons of water, the lemon zest, honey, salt and pepper to
the shortening. Serve the schnitzel with the lemon sauce, zucchini
and rösti. Garnish with olives and lemon wedges.
The recipe is or four persons. These are the nutritional values per portion. 710 kCal 47 g proteins 32 g fat 54 g
carbohydrates.
(www.boodschappen.nl)
How to study successfully
By Carla Poelman
Sometimes you have stress for school. But guess what! It is
completely normal. Though, normally people do not like to
have stress. If you are one of them, this would be really
useful to read. Here you can learn how to study effectively
and how to make an effective working plan.
How to study effectively
Do not read the entire book! According to the University of
Amsterdam students should not read the entire book
when learning or studying. A whole book can look
frightened , doesn’t it? The first step is to exploratory read
the book. In this step there are seven small ones:
Read the title, subtitle and the author of the book.
Read the back cover of the book. On the back
cover of the book there is mostly information
about the goal of the book and information about
the author.
Table of content. What can be expected, is there
an overall summary or is there a summary per
chapter?
Read the foreword, do not read the foreword
when it is used to thank people, less useful
information!
Read the conclusion if the book has one. You get
an overview of the book.
Read the summary if the book has one.
Read the introduction. Here you can find the
purpose of the book.
The next step is to exploratory read the chapters. Do not
read them intensive! For only ten minutes: read titles of
the paragraphs, headers, titles, conclusions and
summaries.
Page | 33
The third and last step is to exploratory read the
paragraphs. This means you read every first sentence of
each paragraph. If necessary you can read the whole
paragraph in detail.
How to make an effective working plan
Also for a working plan there are some steps to make.
When making a plan, you have to ask yourself four
questions according to the University of Leiden:
1. What am I going to do?
2. When am I going to do it?
3. How am I going to do it?
4. What happens if I cannot make it in time?
What am I going to do
Seems logically right? Well, when you are making a
working plan, your first question always will be what am I
going to do. Make clear what your tasks are and if you can
handle them in the available time. Also think about things
you need to finish your task.
When am I going to do it?
The planning itself. A complete working plan consists of
some elements. First there is the planning of your study
activities and other activities on the long term. This will be
an overview in months.
Second there is the planning of your study activities and
other activities on the short term. This will be an overview
in weeks. In this way, you can see what you have to do per
week.
Third there is the division of your time for the upcoming
days from your study activities and other activities. Now
you can also see when you free time is. Make sure to have
some time open for unexpected activities.
How am I going to do it?
For all your study related activities it is important to have a
good working place. Try out some places to find out at
which place you are the most productive. Try the library,
at home, some will also be most productive in a café or
something. You can also try working together with another
student. This promotes the activeness and you are working
on the material together.
What if I cannot make it in time?!
It is not the end of the world you know. Probably your
working plan is not flawless and that is okay. That is the
reason why you have to calculate time for unexpected
activities in your schedule. In that case it is not that bad
when things take a bit longer than you thought in the first
time. Also think up front about some what-if scenarios.
What if I do not have time to start with that project I have
to hand in next week? Think about where the priorities
are. The big project or the thing you were working on
earlier.
How to learn effective
The TU Delft (Technical University Delft) claims says that
everyone has his own learning style. Effective for one,
does not have to be effective for another. However, they
have a few tips for us to learn effective.
1. Practice intensive and on a regular basis
It sounds cliché but practice does make perfect.
Our brains develop structures and those
connections make us remember things.
2. Pay attention to what you want to learn
Make sure you have a good working environment:
an environment without things that distract you
from working.
3. Be emotionally involved
Make it fun for yourself!
Page | 35
Sources
ANP. (2014). Crisis treft Nederland zwaar: vier jaar
koopkrachtdaling. Consulted on 1 October 2014
through http://www.iturl.nl/sn4n9e
CBS. (2014). Dagje uit flink duurder. Consulted on
1 October 2014 through http://www.iturl.nl/snNjfj
CBS. (2014). Koopkracht daalt ook in 2013.
Consulted on 1 October 2014 through
http://iturl.nl/snUQb
Groot, van der E. (2014). Is de financiële crisis
voorbij? Consulted on 2 October 2014 through
http://www.iturl.nl/snAZ1
NOS. (2014). Dagje uit flink duurder. Consulted on
1 October 2014 through http://www.iturl.nl/snz-_h
NOS. (2013). DNB: koopkracht gaat groeien.
Consulted on 1 October 2014 through
http://www.iturl.nl/snQtD1
Nritmedia. (2014). Publiek gaat meer naar
theater. Consulted on 1 October 2014 through
http://www.iturl.nl/snemd
Rijkoverheid. (2014). Onstaan kredietcrisis.
Consulted on 1 October 2014 through
http://www.iturl.nl/snFAZJ
Universiteit Amsterdam. (2014). Hoe lees je slim?
Leesstrategieën. Consulted on 8 October 2014
through http://www.iturl.nl/sn9ta6
Universiteit Leiden. (2014). Studieondersteuning:
werkplan. Consulted on 8 October 2014 through
http://www.iturl.nl/sn416
Colophon
Redaction Team
Carla Poelman
Pem Versluijs
Design & Layout
Pem Versluijs
Coach and client
Mijke Bos
José Westerhof
In cooperation with
Martin Groters
Hilda Koops
StuRa LM
Ferdi Pool
Amber Herrewijn
Fosuah Kwaku-Day (Aris Leeuwarden)
Chantal Bleeker
Xander Horselenberg
Rinaldo Stopel
Femke Torensma
Esmée Ronner
Rik van Raak
Esther de Groot
Contact