leisure in the triangle - virtual enterprises international
TRANSCRIPT
Target & Market Sagmentation
Reach millennials, ages 20-36,
Early generation Z, ages 15-19
Pay attention to
trends
Products for
everyone
Pricing
Penetration pricing
stratergy
Varying product
costs from
affordable to high
end
Marked up by
at least 50%
to ensure
adequate
profit is made
Determined by
competition and
wholesale based
Placement
72.4% of revenue
coming from our
website and
tradeshows
And approximately
27.6% from out of
network and other
sales
Promotions
Direct Marketing
Open Houses
Social
Media
Product and Positioning
Unique products with
Bermuda inspired designs
Allows customers to find
seasonal niche and
popular items
Reasonably Priced
Quality Products
1
2 3
4
Business Risks
Not Meeting Sales Goals
Focus on marketing our product and creating business contracts
High Costs
An aggressive research effort to lower prices across all products and
passing savings on customers