Lego MovieMAX GRIDLEY

Film Poster and Release Date

UK- 14th February 2014

USA- 7th February 2014

Historical Context

The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The

company has passed from father to son and is now owned by Kjeld

Kirk Kristiansen, a grandchild of the founder.

In the beginning of February, The LEGO Movie premieres in a

number of countries. The movie is written by Phil Lord

and Chris Miller and produced by Warner Brothers. It is the first time

the LEGO universe has been pictured in a movie.

Quick Lego Facts

IMDB user rating 8.2

Rotten Tomatoes rating 96%

Budget: $60,000,000 (estimated)

Opening Weekend: $69,050,279 (USA) (7 February 2014)

Gross (so far): $253,106,875 (USA)(2 May 2014) in UK £33 million (almost how much it cost made in UK alone)

Box Office

Opening Weekend

$69,050,279 (USA) (9 February 2014) (3,775 Screens)

£8,051,140 (UK) (16 February 2014) (547 Screens)

Institutions

Production Companies:

Village Roadshow Pictures, Lego System A/S, Entertainment, Lin

Pictures, Animal Logic, Warner Animation Group

Distributed by Warner Bros. Pictures (United States)

Roadshow Films (Australia)

Pre Production Information

•Complete

November 2013

•Post-Production

November 2013

•Production

October 2012

•Pre-Production

June 2012

•Development

August 2009

Marketing

The LEGO company created a twitter account in an attempt to get

the awareness of the film viral through that.

On the LEGO Movie Facebook page, LEGO is sharing the photographs its followers have taken of themselves with the LEGO

Movie stands found in cinemas around the country.

The chance to build your own LEGO minifigure on the official LEGO

movie website.

Trailers

This is the first teaser trailer that they released for the LEGO Movie. It

doesn’t show a lot about the film storyline but shows some funny

scenes that will entice the audience to watch. June 18th 2013. https://www.youtube.com/watch?v=lPnY2NjSjrg

This is the main official LEGO Movie trailer. It shows some of the same

shots as the teaser trailer but includes more in depth scenes to also

help the target audience to watch the film.

https://www.youtube.com/watch?v=fZ_JOBCLF-I

Posters

The LEGO franchise has produced Lego posters for a

lot of other films which has helped to promote their film.

Billboards

The billboards that the LEGO

company used and created for

their marketing campaign were

very colourful in order to attract

the attention of audiences.

They also show action shots

which gives a higher likelihood

of the target audience being

attracted and consequently

want to watch the film.

Merchandise

The merchandise that LEGO has

brought out ranges from items of

clothing to toys.

Target Audience

The main target audience for the film is mainly children. Despite this

there is a lot of adult humour that is placed within the film which

would interest the parents of children to go and watch it with them.

AwardsWonBAFTA Film Award

Best Animated Feature FilmPhil LordChristopher Miller

WonBAFTA Children's Award

Best Feature FilmPhil LordChristopher MillerDan LinRoy Lee

WonEDA Award

Best Animated Feature FilmPhil LordChristopher Miller

WonEddie

Best Edited Animated Feature FilmDavid BurrowsChris McKay

Sroryline

The LEGO Movie is a 3D animated film which follows lead character,

Emmet a completely ordinary LEGO mini-figure who is identified as

the most "extraordinary person" and the key to saving the Lego

universe. Emmet and his friends go on an epic journey to stop the

evil tyrant, Lord Business.