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Lenovo Higher-Ed Community Battlecard MARKET DRIVERS Esports intramural leagues and competitive varsity teams are gaining traction at colleges and universities nationwide, prompting investments in gaming infrastructure and PCs. Lenovo Legion helps colleges and universities advance esports, with a single source for gaming hardware and software that’s deployed by Lenovo technologists who are also gaming experts. PRODUCT POSITIONING The Lenovo Legion gaming portfolio includes laptop, tower, and cube form factors configured with advanced processors and graphics to work in a variety of spaces — from dedicated gaming rooms to large-scale arenas. Engineered for demanding gameplay Customizable lighting and upgrades Innovative cooling with dual fans INDUSTRY CHALLENGES/PAIN POINTS Establishing competitive esports capabilities and infrastructure Appealing to students choosing to attend schools with esports activities Advancing legacy technology to support AAA game titles Reducing downtime and maintenance of high-performance gaming PCs NEW BUSINESS OPPORTUNITIES Target colleges and universities looking to satisfy student demand for esports. For schools with existing esports: Extend your capability with Lenovo Legion for end-to-end gaming capability, including hardware, software, accessories, and service. For schools new to esports: Advance your esports initiatives with affordable gaming PCs supported by Lenovo gaming experts and optimized for competitive gameplay. • For curriculum advancement: Advance esports-focused degrees and courses with access to best-in-class gaming technology that’s being used in competitive tournaments. Legion in Higher Education WHO TO TARGET Approvers: IT directors, faculty, and staff looking to integrate new technology to advance college goals Influencers: Athletic directors and esports coaches looking to invest in gaming PCs for competitive esports

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Page 1: Legion in Higher Education - lenovo.com · Lenovo Higher-Ed Community Battlecard: Gaming WHAT TO SELL • Legion C730: The compact, 19-liter gaming PC is designed to support immersive

Lenovo Higher-Ed Community Battlecard

MARKET DRIVERSEsports intramural leagues and competitive varsity

teams are gaining traction at colleges and universities

nationwide, prompting investments in gaming

infrastructure and PCs. Lenovo Legion helps colleges

and universities advance esports, with a single source

for gaming hardware and software that’s deployed by

Lenovo technologists who are also gaming experts.

PRODUCT POSITIONING The Lenovo Legion gaming portfolio includes laptop,

tower, and cube form factors configured with advanced

processors and graphics to work in a variety of spaces

— from dedicated gaming rooms to large-scale arenas.

• Engineered for demanding gameplay

• Customizable lighting and upgrades

• Innovative cooling with dual fans

INDUSTRY CHALLENGES/PAIN POINTS• Establishing competitive esports capabilities and infrastructure

• Appealing to students choosing to attend schools with esports activities

• Advancing legacy technology to support AAA game titles

• Reducing downtime and maintenance of high-performance gaming PCs

NEW BUSINESS OPPORTUNITIESTarget colleges and universities looking to satisfy student demand for esports.

• For schools with existing esports: Extend your capability with Lenovo Legion for end-to-end

gaming capability, including hardware, software, accessories, and service.

• For schools new to esports: Advance your esports initiatives with affordable gaming PCs

supported by Lenovo gaming experts and optimized for competitive gameplay.

• For curriculum advancement: Advance esports-focused degrees and courses with access to

best-in-class gaming technology that’s being used in competitive tournaments.

Legion in Higher Education

WHO TO TARGETApprovers: IT directors, faculty, and staff looking to integrate new technology to advance college goals

Influencers: Athletic directors and esports coaches looking to invest in gaming PCs for competitive esports

Page 2: Legion in Higher Education - lenovo.com · Lenovo Higher-Ed Community Battlecard: Gaming WHAT TO SELL • Legion C730: The compact, 19-liter gaming PC is designed to support immersive

Lenovo Higher-Ed Community Battlecard: Gaming

WHAT TO SELL• Legion C730: The compact, 19-liter gaming PC is designed to support immersive gaming experience with

the latest Intel® K processing, NVIDIA® graphics, and overclocked memory. It’s housed in a chassis featuring a dual-channel thermal system, with RGB system lighting and a transparent top panel.

• Legion T730: The high-performance, 28-liter desktop gaming tower features customizable RGB LED system lighting, a transparent side panel, optional liquid cooling, and extreme processing and graphics power, with overclocking options to immerse students in gaming applications.

• Legion Y540: The portable, 17.3-inch gaming laptop unites performance and immersion to support AAA-rated game titles on a portable platform. It’s powered with up to 144 Hz in 1080p to support gaming applications in full high definition, the latest Intel® Core™ processors, NVIDIA® GeForce® RTX™ graphics, DDR4 memory, Legion Coldfront Cooling system, and a tool-free upgrading system.

• Legion Y740: The 15-inch gaming laptop has high-performance graphics and processing, faster refresh rates, and a water-repellent keyboard in a dual-channel thermal system that’s ideal for desktop-caliber gaming on the go.

• Accessories: Gaming headsets, keyboards, and more

• Visuals: Gaming monitors with a high refresh rate to immerse students in gameplay.

CONVERSATION STARTERSMore students are choosing to attend colleges that provide opportunities to participate in organized esports. Who can I talk to about advancing your esports capabilities with an affordable, proven line of gaming PCs from Lenovo?

SALES STATS• More than 130 schools nationwide have varsity esports teams.1

• 115 colleges and universities offer esports scholarships.1

• Over 557 million people will participate in esports this year as players, spectators, or both.2

• 45% of students surveyed said they either have a dedicated esports area or want one.3

• The Collegiate Starleague (CSL) boasts 900 university members and 30,000 players.3

• Total esports revenue in 2022 is estimated to reach $3 billion.4

QUESTIONS• Do you have, or are you planning to build, an esports intramural league or competitive varsity team?

• Does your school have a stadium or dedicated area for esports tournaments and competitions?

• Are your students using traditional PCs for esports or gaming clubs?

• Is your school investing in AAA-rated game titles?

OVERCOMING OBJECTIONS“We don’t have the budget to invest in a dedicated gaming system.” Setting up an infrastructure for esports is less costly than conventional sports programs. Colleges and universities can get started with a dedicated space and a small investment in gaming PCs. Lenovo keeps gaming PC costs down by offering a range of form factors that include mobile gaming PCs. All Lenovo Legion PCs are configured with advanced processing power and graphics to eliminate configuration guesswork.

“We’re trying to get students to spend less time gaming.” Gaming has been shown to build confidence and encourage teamwork. It allows students who don’t participate in traditional sports programs to test their gaming skills and compete against their peers, actively engaging them in their school community. The skills students build as gamers can also translate into coursework, as in the case of game design and programming.

“We can use the PCs we already have for gaming.” Traditional PCs aren’t configured with the processing and graphics capabilities needed for competitive esports. Video games played on regular PCs can experience latency and downtime, interfering with the student experience. Lenovo Legion PCs are configured for rigorous gaming use and feature advanced cooling, discrete graphics, and high-resolution gaming monitors to ensure lifelike animation and reliable function.

Page 3: Legion in Higher Education - lenovo.com · Lenovo Higher-Ed Community Battlecard: Gaming WHAT TO SELL • Legion C730: The compact, 19-liter gaming PC is designed to support immersive

FOR MORE INFORMATION

Lenovo Higher-Ed Community Battlecard: Gaming

Legion C730 Data Sheet

Legion T730 Data Sheet

Legion Y540 Data Sheet

Legion Gaming Accessories

Legion Monitors

© 2020 Lenovo. All rights reserved. These products are available while supplies last. Prices shown are subject to change without notice. For any questions concerning price, please contact your Lenovo Account Executive. Lenovo is not responsible for photographic or typographic errors. Warranty: For a copy of applicable warranties, write to: Warranty Information, 500 Park Offices Drive, RTP, NC 27709, Attn: Dept. ZPYA/B600. Lenovo makes no representation or warranty regarding third-party products or services. Trademarks: Lenovo, the Lenovo logo, Rescue andRecovery, ThinkPad, ThinkCentre, ThinkStation, ThinkVantage, and ThinkVision are trademarks or registered trademarks of Lenovo. Microsoft, Windows, and Vista are registered trademarks of Microsoft Corporation. Other company, product, and service names may be trademarks or service marks of others.

1 Lenovo, “Lenovo Legion Computers for Esports in HED,” Sept. 20192 Lenovo, “Lenovo Legion Esports,” accessed Nov. 20193 Inside Higher Ed, “An Epic Update on Collegiate Esports,” May 20194 EdTech, “Esports Coaches Share Lessons Learned on the Path to Building a New Program,” Oct. 2019

SAVAGE POWER, UNLEASHED.This 28 liter desktop gives you the style and power you demand in a gaming tower, thanks to a customizable RGB LED system lighting, a transparent side panel, optional liquid cooling, and extreme processing and graphics power with overclocking options to completely immerse you in your favorite titles. One look and you’ll know why the Lenovo™ Legion T730 Desktop is engineered for greatness.

WHY YOU SHOULD BUY THE LENOVO LEGION T730

A refined front grill accenting a redesigned 28 liter Raven Black Chassis with RGB system lighting, a transparent side panel and tool-free upgrade system come standard on our T730.

Refined on the outside

Powerful gaming performanceRaw gaming performance is unleashed on our T730 via up to 9th Generation Intel® Core™ K processors, NVIDIA® GeForce® graphics, Overclocked memory, and more.

Performance you can seeFull internal and external RGB system lighting deliver over 16.8 million color combinations and effects for a system that is truly a feast for your eyes.

The Lenovo Legion T730 was engineered to eliminate heat via its dual-channel thermal system with optional liquid cooling for an epicly cool and quiet gaming experience.

Keep it cool, keep it quiet

WWW.LENOVO.COM

T730

SAVAGE POWER, ANYWHERE.Don’t let the compact size fool you – this 19 liter gaming PC has all the hardware you need for abreathtakingly immersive gaming experience. The latest Intel® K processing, NVIDIA® graphics, andoverclocked memory, all housed in a chassis featuring a dual-channel thermal system withRGB system lighting and transparent top panel, come together to deliver a truly evolved designthat looks amazing in any room you choose to game in.

WHY YOU SHOULD BUY THE LENOVO™ LEGION C730

Raw gaming performance is unleashed on our C730 via up to 9th Generation Intel® Core™ K processors, NVIDIA® GeForce® graphics, Overclocked memory, and more.

Powerful gaming performance

A refined front grill accenting a redesigned 19 liter Iron Grey Chassis with RGB system lighting, a transparent top panel and one-press upgrade system come standard on our C730.

Refined on the outside

Full internal RGB system lighting deliver over 16.8 million color combinations and effects for a system that is truly a feast for your eyes.

Performance you can see

The Lenovo Legion C730 was engineered to eliminate heat via its dual-channel thermal system for an epicly cool and quiet gaming experience.

Keep it cool, keep it quiet

WWW.LENOVO.COM

C730

LAPTOP GAMING, FURTHER REFINED.This 17.3" laptop gives you exactly what you need for a gaming experience that pushes performanceand immersion further than ever-before. The most powerful generation of Intel® Core™ mobileprocessors makes the dream of AAA gaming on a laptop reality. Delivering a three-side narrowbezel design at up to 144 Hz in 1080p, the Legion Y540 Laptop pulls you into your favorite titles forbreathtaking full high-definition gaming. Further the latest Intel® Core™ Processors, NVIDIA® GeForce®RTX™ Graphics, DDR4 Memory, Legion Coldfront Cooling system, a tool-free upgrading system and more come together for epic frame rates of your favorite AAA titles.

WHY YOU SHOULD BUY THE LENOVO LEGION Y540 (17)

With its thin bezels, the Lenovo Legion Y540 packs more than 2 million pixels into a near-edgeless 17.3" FHD display. Combined with up to 144 Hz refresh rate, 300 nits of brightness, and an IPS Antiglare screen, this laptop brings your favorite games to life.

Take your games to the edge

At 25 mm thin and 2.8 kg light, the Lenovo Legion Y540 Laptop was redesigned to deliver the ideal balance between epic gaming performance and practical portability.

Gaming has a new look

The Lenovo Legion Y540 Laptop delivers an even bigger edge with the Intel® Optane™ option to enjoy faster start-up times and quicker game launches. Take your games further with the latest generation Intel® processors, NVIDIA® GeForce® RTX™ graphics, DDR4 memory and more, all optimally cooled via Lenovo’s Coldfront cooling system.

60 FPS and beyond

The Lenovo Legion Y540 Laptop delivers a full-sized, white backlit and high-response keyboard and number pad to your hands with 1.7 mm of key travel for the most ergonomic and comfortable gaming experience.

Precision engineering, you can touch

Y540 (17)

WWW.LENOVO.COM