1. How to Get Senior Partners to Understand the Value of Social Media June 18, 2015 @guylaw1313 2. AGENDA Introduction Carter Phillips Video Stephen Poor - Article Good2bSocial Study on the use of Social Media by AmLaw 100 Managing Partners LinkedIn Twitter Why are Senior Partners so reluctant to use Social Media? 10 Tips to get Senior Partners to Understand the Value of Social Media Panel Discussion Q&A @guylaw1313 3. @guylaw1313 Our Panel Moderator: Guy Alvarez, Chief Engagement Officer, Good2bSocial Panelists: Frank Aquila, Partner, Sullivan & Cromwell Judy Selby, Partner, Baker Hostetler Steven Pearlman, Partner, Proskauer Susan Joseph, General Counsel, Raiseworks Taylor Massa, Communications Specialist, Cooley 4. @guylaw1313 5. Why did I Join Twitter? I took to social media in an effort to engage in candid conversations. I hope others who lead law firms will join the discussion. Do I think Twitter feeds from one or even many of us will materially change our industry? Of course not. I do believe that we need to speak frankly and listen intently and the more voices the better. After all, open dialogue can only be good for our clients. - Stephen Poor, Chairman, Seyfarth Shaw LLP @stephen_poor Bloomberg Business of Law Article, June 2, 2015 @guylaw1313 6. How are AmLaw 100 Managing Partners using Social Media? In June 2015, Good2bSocial conducted research to investigate the use of social media by Managing Partners of AmLaw 100 law firms. We focused our research on two social networks: LinkedIn Twitter @guylaw1313 7. Managing Partners on LinkedIn 37% of AmLaw 100 Managing Partners do not have a profile on LinkedIn. 19 Managing Partners with profiles do not have a photo on their profile. Only 19 Managing Partners have more than 500 connections. 30 Managing Partners do not have a summary on their LinkedIn profile. Only 1 Managing Partner (Andrew Humphrey at Faegre Baker Daniels) has published a post on LinkedIn Pulse on August 2014 @guylaw1313 8. Managing Partners on Twitter Only 16% of Managing Partners have a Twitter account. Out of those 16% percent only 9 Managing Partners have ever posted on Twitter. Only 5 Managing Partners tweet at least every five days: Andrew Humphrey, Faegre Baker Daniels - @AGHumphrey Richard A. Rosenbaum, Greenberg Traurig - @RARosenbaum_CEO Andrew Glincher, Nixon Peabody - @AndrewGlincher Mitchell Zuklie, Orrick- @MitchZuklie Stephen Poor, Seyfarth Shaw- @stephen_poor @guylaw1313 9. Why are Senior Partners so Reluctant to Use Social Media? Fear Lack of Understanding How? Why? Where? Culture @guylaw1313 10. 8 Tips to get Senior Partners to Understand the Value of Social Media 1. Provide Examples 2. Benchmarking 3. Examples of Success and Failures 4. Market Data 5. Start Small 6. Have a Social Media Policy in place 7. Seek outside help 8. Measure and Report @guylaw1313 11. Panel Discussion @guylaw1313