Social Media:Using Online Tools Effectively

Presentation by

Kelly S. Eustis, President and CEO

Eusatrix Corporation

Women in Government Relations

PACs, Politics and Grassroots Conference

Washington, D.C.

Presentation Outline

I. Social Media Tools Overview

II. Outreach/Organizing

III. Fundraising

Social Media Tools Overview

• Blogs

• Email Marketing

• Online Networking

Social Media Tools Overview

• Integrating your online presence is key!

Social Media Tools Overview

Social Media Tools Overview

Social Media Tools Overview

Social Media Tools Overview

Social Media Tools Overview

Outreach/Organizing

• Who is your base?

• What do you have to say? What is your goal?

• Why are you reaching out to them?

• How can you motivate them?

Outreach/Organizing

• Truth: It doesn’t work for everyone

• Find the pros/cons

• Humanization of your organization• Supporter engagement• Finding specific supporters

Fundraising

• Networking tools like Facebook and Twitter can be effective… if you know how to use them.

• Integrating online networking sites, blogs, email, and websites produces the best results.

Fundraising

Fundraising

Fundraising

• Email marketing is best for political organizations.

• Lists are greatest asset.

• Allow supporters to get involved, or feel involved, and people will donate.

Overall

• Mastering the ability to use social media tools in order to organize and fundraise takes time.

• Not all organizations can use it effectively.

• Allow supporters to tell you how they feel (let them get personal, i.e. “humanization of your group).

• Idea is to find what fulfillment your supporters want and give it to them.